ryanbinghamstore.com website review

9 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

About 938 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.7 s faster on a phone.

485 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 1.9 s faster on a phone.

Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (route.com, Accessibe Accessibility Overlay and Shopify and others), adding 1.5 MB and 786 ms of main-thread time.

route.com costs a phone 548 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.2 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

8 long tasks block the main thread while loading, the longest for 291 ms. During a long task the page ignores taps.

The page has 2,448 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

3 images could be 31 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 29 KiB of CSS is downloaded but never applied on this page.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Bingham Logo Hoodie - Hoodie”.

The page becomes fully interactive after 16.9 s. Good is under 3.8 s.

Scripts block taps and scrolling for 805 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 2.9 MB in 187 requests on a phone: scripts 1.7 MB (53), other files 696 KiB (92) and images 337 KiB (18). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

Your title is only 23 characters: “Ryan Bingham Mercantile”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 34 characters: “Official Ryan Bingham Merchandise.”. 70 to 160 characters is enough to sell the click.

Your <h1> is empty.

The homepage links to 49 pages on ryanbinghamstore.com and 10 external pages.

https://ryanbinghamstore.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://ryanbinghamstore.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://ryanbinghamstore.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://ryanbinghamstore.com/products/slim-name-hoodie, https://ryanbinghamstore.com/products/name-trucker-hat, https://ryanbinghamstore.com/products/slim-tote, https://ryanbinghamstore.com/products/skull-pocket-tee, https://ryanbinghamstore.com/products/usa-pony-tee and https://ryanbinghamstore.com/products/cowboy-bandana and 1 other use the same meta description. A description written for each page earns more clicks.

https://ryanbinghamstore.com/collections/apparel, https://ryanbinghamstore.com/collections/accessories, https://ryanbinghamstore.com/collections/media, https://ryanbinghamstore.com/collections/all-products, https://ryanbinghamstore.com/collections/binghams-bourbon and https://ryanbinghamstore.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

12 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 116 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.