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safi.com website review
Visit site (opens in a new tab)Reviewed 14 November 202631 issues · 85 checks
This review found 31 issues worth fixing on safi.com, 10 of them high impact, across 85 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #66,816 of 108,951 reviewed websitesbeats 34%
- #42,931 of 61,775 online storesbeats 26%
- #1,066 of 2,515 WooCommerce storesbeats 52%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 5.0 s |
| May 30, 2026 | 5.1 s |
| Jun 6, 2026 | 5.1 s |
| Jun 13, 2026 | 5.1 s |
| Jun 20, 2026 | 5.1 s |
| Jun 27, 2026 | 4.8 s |
| Jul 4, 2026 | 4.8 s |
| Jul 11, 2026 | 4.9 s |
| Jul 18, 2026 | 5.0 s |
| Jul 25, 2026 | 4.5 s |
| Aug 1, 2026 | 4.2 s |
| Aug 8, 2026 | 3.8 s |
| Aug 15, 2026 | 3.7 s |
| Aug 22, 2026 | 3.8 s |
| Aug 29, 2026 | 3.8 s |
| Sep 5, 2026 | 3.7 s |
| Sep 12, 2026 | 3.5 s |
| Sep 19, 2026 | 3.4 s |
| Sep 26, 2026 | 3.5 s |
| Oct 3, 2026 | 3.5 s |
| Oct 10, 2026 | 3.3 s |
| Oct 17, 2026 | 3.0 s |
| Oct 24, 2026 | 2.8 s |
| Oct 31, 2026 | 2.4 s |
| Nov 7, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 129 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 112 ms |
| Jul 18, 2026 | 181 ms |
| Aug 1, 2026 | 175 ms |
| Aug 8, 2026 | 129 ms |
| Sep 5, 2026 | 137 ms |
| Sep 12, 2026 | 99 ms |
| Sep 19, 2026 | 95 ms |
| Sep 26, 2026 | 97 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 116 ms |
| Oct 17, 2026 | 121 ms |
| Oct 24, 2026 | 120 ms |
| Oct 31, 2026 | 117 ms |
| Nov 7, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 6.1 s
A phone's processor spends 6.1 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and tidio.co and others), adding 2.3 MB and 1.1 s of main-thread time.
Reduce unused JavaScript
1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Google CDN adds 506 ms
506 msGoogle CDN costs a phone 506 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 355 ms
355 msGoogle Tag Manager costs a phone 355 ms of main-thread work and 531 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,223 HTML elements
The page has 2,223 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
tidio.co adds 123 ms
123 mstidio.co costs a phone 123 ms of main-thread work and 517 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 245 ms. During a long task the page ignores taps.
Reduce unused CSS
186 KiBAbout 186 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Use efficient cache lifetimes
33 KiB5 files are served with short cache lifetimes, so returning visitors download them again (33 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.37
0.37For real visitors the layout shifts by 0.37 (75th percentile). Good is under 0.1.
Time to Interactive: 25.4 s
25.4 sThe page becomes fully interactive after 25.4 s. Good is under 3.8 s.
Largest Contentful Paint: 5.4 s
5.4 sYour largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Structural Engineering Software for Buildings, Bridges, Inf…”.
Total Blocking Time: 965 ms
965 msScripts block taps and scrolling for 965 ms in total while the page loads. Good is under 200 ms.
61 images without width and height
61 images have no width and height attributes, so the layout jumps as each one loads.
Speed Index: 4.7 s
4.7 sVisually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
6 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 740 ms
740 msReal visitors wait 740 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 56% faster for real visitors
-56%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 5.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.012
0.012The layout barely moves while loading (CLS 0.012, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 141 requests
4.9 MBYour homepage downloads 4.9 MB in 141 requests on a phone: scripts 2.3 MB (56), fonts 1.2 MB (15) and other files 714 KiB (11). Under 2 MB keeps phones on slow connections fast.
About 1.4 g of CO₂ per visit
1.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 168.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (12 elements)
All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (14 elements).
2 checks passed
Every image has alt text
All 55 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
229 internal links, 2 external
The homepage links to 229 pages on safi.com and 2 external pages.
8 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “Structural engineering software for buildings, bridges, infrastructures, oil & gas, telecom and utilities. Trusted by e…”.
One H1 headline
Your main headline reads: “Structural Engineering Software for Buildings, Bridges, Infrastructure, Oil & Gas, Towers and Utilities”.
Title: 50 characters
Your title is a healthy 50 characters: “SAFI™ Structural Engineering Software | Since 1986”.
Canonical URL set
The canonical URL is https://safi.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://safi.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,459 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://safi.com/llms.txt (5 KiB, 26 links), a plain-text guide to the site for AI tools.
Other pages
3 pages slow to respond
https://safi.com/fr, https://safi.com/structural-analysis-design-software and https://safi.com/bse-steel-wood-bridges-design took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 small tap targets
2 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
A 9-field form
Your longest form asks for 9 fields (5 required). Every extra field lowers completion.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,749 words of copy
The homepage carries about 1,749 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact sales” and “Book your demo”.
15 calls to action
The homepage has 15 calls to action, for example “Contact sales”, “Contact” and “Book your demo”.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
7 cookies set on arrival
7Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at safi.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on safi.com, including 16 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.