saltsteam.com website review

7 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.5 s faster on a phone.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

1 long task block the main thread while loading, the longest for 75 ms. During a long task the page ignores taps.

2 third-party services load with your homepage (Shopify and shop.app), adding 77 KiB and 29 ms of main-thread time.

About 10 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

3 KiB JavaScript is shipped twice across bundles.

1 file is served with short cache lifetimes, so returning visitors download them again (1 KiB).

Your largest element takes 8.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 8.1 s. Good is under 3.8 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 images weigh 1.5 MB together. On a phone connection a single image that size takes seconds.

Your homepage downloads 3.0 MB in 140 requests on a phone: images 2.0 MB (30), other files 594 KiB (45) and scripts 251 KiB (43). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 102.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

Your title is only 12 characters: “Salt & Steam”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 41 characters: “The only men's swimwear you'll ever need.”. 70 to 160 characters is enough to sell the click.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 73 pages on saltsteam.com and 2 external pages.

Your homepage links to https://saltsteam.com/en/collections/vendors, which answers with an error. Visitors hit a dead end and search engines drop it.

https://saltsteam.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://saltsteam.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://saltsteam.com/en/collections/all, https://saltsteam.com/en/collections/best-sellers, https://saltsteam.com/en/collections/classics-collection, https://saltsteam.com/en/collections/tulum-collection, https://saltsteam.com/en/collections/compression-layer and https://saltsteam.com/en/collections/mesh-briefs and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://saltsteam.com/en/pages/contact and https://saltsteam.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

15 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 332 words of visible text.

Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.