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saltsupply.com website review

Visit site (opens in a new tab)Reviewed 8 November 202631 issues · 85 checks

This review found 31 issues worth fixing on saltsupply.com, 13 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.2 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.5 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.2 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
94 ms77 msMay 16Oct 2488 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202680 ms
May 23, 202679 ms
May 30, 202679 ms
Jun 6, 202679 ms
Jul 4, 202679 ms
Jul 25, 202683 ms
Aug 1, 202686 ms
Aug 8, 202686 ms
Aug 15, 202692 ms
Aug 22, 202687 ms
Aug 29, 202686 ms
Sep 5, 202688 ms
Oct 10, 202688 ms
Oct 17, 202688 ms
Oct 24, 202688 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of saltsupply.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. saltsupply.com at 0.4 s0.4 s
  2. saltsupply.com at 0.8 s0.8 s
  3. saltsupply.com at 1.1 s1.1 s
  4. saltsupply.com at 1.5 s1.5 s
  5. saltsupply.com at 1.9 s1.9 s
  6. saltsupply.com at 2.3 s2.3 s
  7. saltsupply.com at 2.6 s2.6 s
  8. saltsupply.com at 3.0 s3.0 s

Speed

8 to fix53
  • Reduce unused JavaScript

    10.6 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 10.6 s faster on a phone.

  • Render-blocking requests

    1.1 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, LiveChat and Google Tag Manager and others), adding 2.6 MB and 990 ms of main-thread time.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • YouTube adds 721 ms

    721 ms

    YouTube costs a phone 721 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    500 ms · 123 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (123 KiB).

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • LiveChat adds 115 ms

    115 ms

    LiveChat costs a phone 115 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    200 ms · 70 KiB

    6 images could be 70 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 69 KiB

    About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 125 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • First Contentful Paint: 10.7 s

    10.7 s

    The first text or image appears after 10.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 20.8 s

    20.8 s

    Your largest element takes 20.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The S2 Pepper Spray Gun Get non-lethal protection with the …”.

  • Time to Interactive: 23.7 s

    23.7 s

    The page becomes fully interactive after 23.7 s. Good is under 3.8 s.

  • Speed Index: 10.7 s

    10.7 s

    Visually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 193 ms

    193 ms

    Scripts block the page for only 193 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.1 MB in 212 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 212 requests on a phone: scripts 2.5 MB (70), other files 763 KiB (101) and images 398 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (80 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.17 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.17 g of CO₂e: 141.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8085
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (16 elements)

    All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h1 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 5 H1 headlines

    There are 5 <h1> headlines (“The S2 Pepper Spray Gun”, “Featured Self Defense Products” and “What Makes The s2 Pepper Spray Gun So Effective”). One clear main headline is easier for people and search engines.

  • Open Graph partly set

    Open Graph is missing og:title, so shared links fall back to guesses.

  • 47 internal links, 8 external

    The homepage links to 47 pages on saltsupply.com and 8 external pages.

5 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “The Pepper Spray Gun by Salt Supply is a new way to keep the people you love safe, designed to shoot pepper spray round…”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Salt Supply Co. | Pepper Spray Gun for Home Defense”.

  • Canonical URL set

    The canonical URL is https://www.saltsupply.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.saltsupply.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (359 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.saltsupply.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://www.saltsupply.com/collections/gun-accessories and https://www.saltsupply.com/collections/self-defense-ammo have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://www.saltsupply.com/cdn/shop/t/5/assets/featured_in_2.jpg?v=132.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    8 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 255 words of copy

    The homepage carries about 255 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact”, “Contact Us” and “Shop Now”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies, 6 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at saltsupply.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

justuno.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Chicago

Upkeep, stack, hiring and company data from programmable.info

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