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saltt.com website review
Visit site (opens in a new tab)Reviewed 10 November 202634 issues · 75 checks
This review found 34 issues worth fixing on saltt.com, 9 of them high impact, across 75 checks. The most urgent: main-thread work: 6.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #18,613 of 102,276 reviewed websitesbeats 77%
- #11,889 of 56,803 online storesbeats 73%
- #11,533 of 51,667 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.2 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 105 ms |
| May 30, 2026 | 107 ms |
| Jun 6, 2026 | 111 ms |
| Jun 13, 2026 | 112 ms |
| Jun 20, 2026 | 112 ms |
| Jun 27, 2026 | 112 ms |
| Jul 4, 2026 | 112 ms |
| Jul 11, 2026 | 112 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 116 ms |
| Aug 15, 2026 | 120 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 121 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 121 ms |
| Sep 26, 2026 | 123 ms |
| Oct 3, 2026 | 121 ms |
| Oct 10, 2026 | 121 ms |
| Oct 17, 2026 | 121 ms |
| Oct 24, 2026 | 121 ms |
| Oct 31, 2026 | 120 ms |
| Nov 7, 2026 | 120 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 6.2 s
A phone's processor spends 6.2 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Clarity and reamaze.com and others), adding 1.4 MB and 898 ms of main-thread time.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
400 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.
Shopify adds 295 ms
295 msShopify costs a phone 295 ms of main-thread work and 796 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
294 KiB21 files are served with short cache lifetimes, so returning visitors download them again (294 KiB).
2,662 HTML elements
The page has 2,662 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 96 KiB3 images could be 96 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 212 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 49 KiBAbout 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused JavaScript
174 KiBAbout 174 KiB of JavaScript is downloaded but never used on this page.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Minify JavaScript
9 KiB9 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 19.3 s
19.3 sThe page becomes fully interactive after 19.3 s. Good is under 3.8 s.
Largest Contentful Paint: 6.8 s
6.8 sYour largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Purple SALTT Radical Grape Hydration Packet with ocean spla…”.
Speed Index: 6.2 s
6.2 sVisually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 383 ms
383 msScripts block taps and scrolling for 383 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 105 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 668 ms
668 msReal visitors wait 668 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
Page weight: 4.2 MB in 478 requests
4.2 MBYour homepage downloads 4.2 MB in 478 requests on a phone: images 1.3 MB (44), scripts 1.1 MB (197) and other files 1,023 KiB (198). Under 2 MB keeps phones on slow connections fast.
About 1.2 g of CO₂ per visit
1.18 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 142.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Delayed refresh under 20 hours must not be used (1 element)
Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.
5 images without alt text
5 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
ARIA input fields do not have accessible names
ARIA input fields do not have accessible names (1 element).
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
20 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “SALTT | Zero Sugar Electrolyte Powder | Keto & POTS Friendly Hydration”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“SALTT” and “Sweat Happens. Grab a SALTT.”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
64 internal links, 8 external
The homepage links to 64 pages on saltt.com and 8 external pages.
4 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Electrolyte drink mix for those who care about clean, high-quality ingredients. No sugar. No Junk. No Carbs. Supports h…”.
Canonical URL set
The canonical URL is https://saltt.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://saltt.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://saltt.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://saltt.com/collections/vendors, which answers with an error. Visitors hit a dead end and search engines drop it.
2 pages share a title
https://saltt.com/products/ultra-variety-pack-electrolyte-mix and https://saltt.com/products/all-the-things-variety-saltt-electrolyte-powder-drink-mix all use the title “Ultra Variety Pack SALTT Electrolyte Drink Mix | Sugar-Free Hydration”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://saltt.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://saltt.com/products/ultra-variety-pack-electrolyte-mix and https://saltt.com/products/all-the-things-variety-saltt-electrolyte-powder-drink-mix use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://saltt.com/products/all-the-things-variety-saltt-electrolyte-powder-drink-mix, whose canonical is https://saltt.com/products/ultra-variety-pack-electrolyte-mix. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages without an H1
https://saltt.com/collections/all and https://saltt.com/collections/new-releases have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.
2 checks passed
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 12 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
Only about 10 words
The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.
5 checks passed
12 calls to action
The homepage has 12 calls to action, for example “Order note”, “Apply” and “Shop”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at saltt.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Microsoft Clarity · Onda Customizations · Minmaxify Order Limits · Judge Me Reviews · Klaviyo Email Marketing Sms · Aspire Affiliates App · Reamaze Live Chat Helpdesk · printful.com · trafficmanager.net · govx.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on saltt.com, including 12 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.