sanoma.com website review

23 files are served with short cache lifetimes, so returning visitors download them again (324 KiB).

7 third-party services load with your homepage (privacy-mgmt.com, Google/Doubleclick Ads and Google Tag Manager and others), adding 802 KiB and 553 ms of main-thread time.

About 387 KiB of JavaScript is downloaded but never used on this page.

6 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

3 images could be 106 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 76 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 8.0 s. Good is under 3.8 s.

Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 204 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 80 ms to 83 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 images are downloaded at several times the size a phone draws them, for example q3-2026-cover-photo_shutterstock_2247627301.jpg at 1,200 px wide, shown at 360 px. Resized copies would save about 83 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.36 g of CO₂e: 42.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Your title is only 6 characters: “Sanoma”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“Sanoma is an innovative and agile learning and me…” and “Newsroom”). One clear main headline is easier for people and search engines.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 99 pages on sanoma.com and 21 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.sanoma.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.sanoma.com/en/what-we-do/learning and https://www.sanoma.com/en/what-we-do/media-finland are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

/ and https://www.sanoma.com/en all use the title “Sanoma”. Search engines can't tell which page to show for a search, so each competes with the others.

We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 363 words of visible text.

Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.