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santeecooper.com website review
Visit site (opens in a new tab)Reviewed 4 November 202635 issues · 86 checks
This review found 35 issues worth fixing on santeecooper.com, 13 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 155 ms |
| May 23, 2026 | 153 ms |
| May 30, 2026 | 154 ms |
| Jun 6, 2026 | 157 ms |
| Jun 13, 2026 | 158 ms |
| Jun 20, 2026 | 161 ms |
| Jun 27, 2026 | 163 ms |
| Jul 4, 2026 | 164 ms |
| Jul 11, 2026 | 163 ms |
| Jul 18, 2026 | 162 ms |
| Jul 25, 2026 | 164 ms |
| Aug 1, 2026 | 162 ms |
| Aug 8, 2026 | 162 ms |
| Aug 15, 2026 | 160 ms |
| Aug 22, 2026 | 159 ms |
| Aug 29, 2026 | 161 ms |
| Sep 5, 2026 | 161 ms |
| Sep 12, 2026 | 163 ms |
| Sep 19, 2026 | 164 ms |
| Sep 26, 2026 | 166 ms |
| Oct 3, 2026 | 161 ms |
| Oct 10, 2026 | 146 ms |
| Oct 17, 2026 | 139 ms |
| Oct 24, 2026 | 136 ms |
| Oct 31, 2026 | 136 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
4.0 s
5.0 s
6.0 s
7.1 s
8.1 s
Speed
Reduce unused JavaScript
6.8 s · 6.6 MBAbout 6.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.8 s faster on a phone.
Use efficient cache lifetimes
7.7 s · 2.3 MB32 files are served with short cache lifetimes, so returning visitors download them again (2.3 MB).
Improve image delivery
2.8 s · 1.6 MB19 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.8 s faster on a phone.
Render-blocking requests
1.9 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, LivePerson and Facebook and others), adding 2.4 MB and 752 ms of main-thread time.
Minify JavaScript
600 ms · 303 KiB303 KiB could be saved by minifying JavaScript.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 624 ms. During a long task the page ignores taps.
Google Tag Manager adds 342 ms
342 msGoogle Tag Manager costs a phone 342 ms of main-thread work and 524 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
LivePerson adds 185 ms
185 msLivePerson costs a phone 185 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google CDN adds 78 ms
78 msGoogle CDN costs a phone 78 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
290 ms · 218 KiBAbout 218 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 290 ms faster on a phone.
Legacy JavaScript
50 ms · 107 KiBPolyfills for old browsers add 107 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Minify CSS
36 KiB36 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 44 ms
44 msYour server sent the HTML in 44 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 27.0 s
27.0 sYour largest element takes 27.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Myrtle Beach Skyline”.
Speed Index: 20.6 s
20.6 sVisually, the page fills in at 20.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 69.7 s
69.7 sThe page becomes fully interactive after 69.7 s. Good is under 3.8 s.
First Contentful Paint: 4.3 s
4.3 sThe first text or image appears after 4.3 s on a phone. Good is under 1.8 s.
Total Blocking Time: 521 ms
521 msScripts block taps and scrolling for 521 ms in total while the page loads. Good is under 200 ms.
15 images without width and height
15 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 151 ms
151 msReal visitors wait 151 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.08
0.08For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 700 ms
700 msReal visitors wait 700 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 155 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 13.4 MB in 120 requests
13.4 MBYour homepage downloads 13.4 MB in 120 requests on a phone: scripts 10.8 MB (44), images 2.2 MB (34) and stylesheets 222 KiB (5). Under 2 MB keeps phones on slow connections fast.
18 images in older formats
18 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
13 images below the first screen load straight away
13 images further down the page (1.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
5 images far larger than shown
260 KiB5 images are downloaded at several times the size a phone draws them, for example 040626-EarthDay-Marketplace-WebBanner-1280x382-V2.png at 1,200 px wide, shown at 390 px. Resized copies would save about 260 KiB.
About 3.8 g of CO₂ per visit
3.78 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.78 g of CO₂e: 454.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (19 elements)
All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
9 links with vague text
9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
99 internal links, 22 external
The homepage links to 99 pages on santeecooper.com and 22 external pages.
6 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Santee Cooper is a South Carolina power company serving homes, businesses, and communities with reliable public power, …”.
Title: 52 characters
Your title is a healthy 52 characters: “South Carolina Power & Water Company | Santee Cooper”.
Canonical URL set
The canonical URL is https://www.santeecooper.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.santeecooper.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.santeecooper.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (694 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'addEventListener')”.
Requests the notification permission on page load
Requests the notification permission on page load.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
23 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 999 words of copy
The homepage carries about 999 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us” and “Learn More”.
13 calls to action
The homepage has 13 calls to action, for example “Contact Us”, “Start, Move, Stop Service” and “Start/Stop Service”.
2 short forms
2 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Quantcast and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at santeecooper.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- AWS
Company
- Founded
- 1934
- Headquarters
- Moncks Corner
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on santeecooper.com, including 18 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.