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schoolcraft.edu website review
Visit site (opens in a new tab)Reviewed 2 November 202634 issues · 85 checks
This review found 34 issues worth fixing on schoolcraft.edu, 13 of them high impact, across 85 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.0 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.0 s |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 1.0 s |
| Aug 22, 2026 | 1.0 s |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 75 ms |
| May 23, 2026 | 75 ms |
| May 30, 2026 | 75 ms |
| Jun 6, 2026 | 76 ms |
| Jun 13, 2026 | 77 ms |
| Jun 20, 2026 | 76 ms |
| Jun 27, 2026 | 76 ms |
| Jul 4, 2026 | 76 ms |
| Jul 11, 2026 | 73 ms |
| Jul 18, 2026 | 76 ms |
| Jul 25, 2026 | 77 ms |
| Aug 1, 2026 | 78 ms |
| Aug 8, 2026 | 78 ms |
| Aug 15, 2026 | 78 ms |
| Aug 22, 2026 | 79 ms |
| Aug 29, 2026 | 79 ms |
| Sep 5, 2026 | 79 ms |
| Sep 12, 2026 | 79 ms |
| Sep 19, 2026 | 77 ms |
| Sep 26, 2026 | 78 ms |
| Oct 3, 2026 | 77 ms |
| Oct 10, 2026 | 78 ms |
| Oct 17, 2026 | 79 ms |
| Oct 24, 2026 | 78 ms |
| Oct 31, 2026 | 77 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.9 s
1.3 s
1.7 s
2.1 s
2.6 s
3.0 s
3.4 s
Speed
Improve image delivery
9.1 s · 1.8 MB4 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 9.1 s faster on a phone.
Use efficient cache lifetimes
1.6 s · 769 KiB10 files are served with short cache lifetimes, so returning visitors download them again (769 KiB).
Reduce unused JavaScript
1.5 s · 481 KiBAbout 481 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (ocelotbot.com, Google Tag Manager and 451.io and others), adding 1.5 MB and 890 ms of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
300 ms · 160 KiBAbout 160 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
ocelotbot.com adds 354 ms
354 msocelotbot.com costs a phone 354 ms of main-thread work and 289 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 249 ms
249 msGoogle Tag Manager costs a phone 249 ms of main-thread work and 301 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 256 ms. During a long task the page ignores taps.
451.io adds 134 ms
134 ms451.io costs a phone 134 ms of main-thread work and 565 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
100 ms16 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 22.1 s
22.1 sYour largest element takes 22.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We help students reach their full potential in their academ…”.
Time to Interactive: 22.1 s
22.1 sThe page becomes fully interactive after 22.1 s. Good is under 3.8 s.
Speed Index: 6.1 s
6.1 sVisually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 661 ms
661 msScripts block taps and scrolling for 661 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 75 ms to 77 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 78 ms
78 msReal visitors wait 78 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 554 ms
554 msReal visitors wait 554 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 4.1 MB in 108 requests
4.1 MBYour homepage downloads 4.1 MB in 108 requests on a phone: images 2.4 MB (9), scripts 1.2 MB (30) and fonts 264 KiB (12). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
aside-student.png weighs 772 KiB. On a phone connection a single image that size takes seconds.
3 images below the first screen load straight away
3 images further down the page (861 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images in older formats
2 images (89 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.2 g of CO₂ per visit
1.17 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.17 g of CO₂e: 140.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 14 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (331 characters)
Your meta description is 331 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
73 internal links, 22 external
The homepage links to 73 pages on schoolcraft.edu and 22 external pages.
5 checks passed
One H1 headline
Your main headline reads: “We help students reach their full potential in their academics, career and life.”.
Title: 56 characters
Your title is a healthy 56 characters: “Community College Detroit Michigan – Schoolcraft College”.
Canonical URL set
The canonical URL is https://www.schoolcraft.edu/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.schoolcraft.edu/wp-sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.schoolcraft.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (739 words), so crawlers that don't run JavaScript still read it.
Other pages
14 pages without a meta description
https://www.schoolcraft.edu/semester-guide, https://www.schoolcraft.edu/events, https://www.schoolcraft.edu/news, https://www.schoolcraft.edu/information-for, https://www.schoolcraft.edu/information-for/for-parents-families and https://www.schoolcraft.edu/information-for/for-future-students and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page with very little text
https://www.schoolcraft.edu/information-for has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
3 pages slow to respond
https://www.schoolcraft.edu/information-for, https://www.schoolcraft.edu/information-for/for-parents-families and https://www.schoolcraft.edu/information-for/for-community took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
11 small tap targets
11 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Error loading data: TypeError: Cannot read properties of null (reading 'content')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
About 669 words of copy
The homepage carries about 669 words of visible text.
6 checks passed
9 calls to action
The homepage has 9 calls to action, for example “Get Started”, “Register for Classes” and “Apply”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at schoolcraft.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Cloudflare
Company
- Founded
- 1961
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on schoolcraft.edu, including 17 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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