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sebraemg.com.br website review
Visit site (opens in a new tab)Reviewed 26 October 202645 issues · 80 checks
This review found 45 issues worth fixing on sebraemg.com.br, 18 of them high impact, across 80 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
58FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.5 s |
| May 16, 2026 | 4.3 s |
| May 23, 2026 | 4.2 s |
| May 30, 2026 | 4.3 s |
| Jun 6, 2026 | 4.6 s |
| Jun 13, 2026 | 4.9 s |
| Jun 20, 2026 | 5.4 s |
| Jun 27, 2026 | 5.9 s |
| Jul 4, 2026 | 6.4 s |
| Jul 11, 2026 | 6.7 s |
| Jul 18, 2026 | 7.0 s |
| Jul 25, 2026 | 7.6 s |
| Aug 1, 2026 | 8.2 s |
| Aug 8, 2026 | 8.6 s |
| Aug 15, 2026 | 8.7 s |
| Aug 22, 2026 | 8.6 s |
| Aug 29, 2026 | 8.6 s |
| Sep 5, 2026 | 8.6 s |
| Sep 12, 2026 | 8.9 s |
| Sep 19, 2026 | 8.8 s |
| Sep 26, 2026 | 8.3 s |
| Oct 3, 2026 | 7.5 s |
| Oct 10, 2026 | 5.7 s |
| Oct 17, 2026 | 4.3 s |
| Oct 24, 2026 | 5.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 320 ms |
| May 16, 2026 | 279 ms |
| May 23, 2026 | 268 ms |
| May 30, 2026 | 270 ms |
| Jun 6, 2026 | 277 ms |
| Jun 13, 2026 | 278 ms |
| Jun 20, 2026 | 280 ms |
| Jun 27, 2026 | 283 ms |
| Jul 4, 2026 | 287 ms |
| Jul 11, 2026 | 290 ms |
| Jul 18, 2026 | 293 ms |
| Jul 25, 2026 | 294 ms |
| Aug 1, 2026 | 297 ms |
| Aug 8, 2026 | 305 ms |
| Aug 15, 2026 | 305 ms |
| Aug 22, 2026 | 311 ms |
| Aug 29, 2026 | 313 ms |
| Sep 5, 2026 | 310 ms |
| Sep 12, 2026 | 315 ms |
| Sep 19, 2026 | 321 ms |
| Sep 26, 2026 | 324 ms |
| Oct 3, 2026 | 329 ms |
| Oct 10, 2026 | 332 ms |
| Oct 17, 2026 | 337 ms |
| Oct 24, 2026 | 340 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
3.0 s · 698 KiB27 files are served with short cache lifetimes, so returning visitors download them again (698 KiB).
Reduce unused JavaScript
2.6 s · 847 KiBAbout 847 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.
Mobile performance score: 27
27/100Your mobile performance score is 27 (desktop: 47). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.4 s
A phone's processor spends 5.4 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, adobeaemcloud.com and Optanon and others), adding 1.9 MB and 2.4 s of main-thread time.
Google Tag Manager adds 945 ms
945 msGoogle Tag Manager costs a phone 945 ms of main-thread work and 753 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
950 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
adobeaemcloud.com adds 683 ms
683 msadobeaemcloud.com costs a phone 683 ms of main-thread work and 631 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 346 ms. During a long task the page ignores taps.
Optanon adds 268 ms
268 msOptanon costs a phone 268 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,950 HTML elements
The page has 1,950 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Duplicated JavaScript
200 ms · 17 KiB17 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 200 ms faster on a phone.
Legacy JavaScript
200 ms · 9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Reduce unused CSS
55 KiBAbout 55 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 12.0 s
12.0 sYour largest element takes 12.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “O Sebrae está concorrendo. #VoteSEBRAE. Melhores empresas p…”. Most of its time is resource load delay (5.8 s).
Time to Interactive: 20.6 s
20.6 sThe page becomes fully interactive after 20.6 s. Good is under 3.8 s.
Speed Index: 12.3 s
12.3 sVisually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.9 s
1.9 sScripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.9 s
3.9 sThe first text or image appears after 3.9 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 396 ms
396 msReal visitors wait 396 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.13
0.13For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.11
0.11The layout shifts by 0.11 while loading, so content jumps under the reader's thumb. Good is under 0.1.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 320 ms to 340 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.5 s to 5.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user TTFB: 307 ms
307 msReal visitors wait 307 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 2.6 MB in 117 requests
2.6 MBYour homepage downloads 2.6 MB in 117 requests on a phone: scripts 2.1 MB (50), images 289 KiB (21) and other files 89 KiB (39). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
hero-banner-portal-sebrae-minas is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images in older formats
2 images (87 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.7 g of CO₂ per visit
0.75 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 89.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA roles used must conform to valid values (1 element)
ARIA roles used must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (67 elements)
All page content should be contained by landmarks: 67 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
5 links crawlers can't follow
5 links have no real href, so search engines can't follow them.
7 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “O Sebrae é o parceiro do empreendedorismo e dos pequenos negócios. Conte com nossas orientações e capacitações para com…”.
One H1 headline
Your main headline reads: “Sebrae | Abra, Formalize e Faça seu Negócio Crescer”.
Title: 51 characters
Your title is a healthy 51 characters: “Sebrae | Abra, Formalize e Faça seu Negócio Crescer”.
Canonical URL set
The canonical URL is https://sebrae.com.br/mg.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://sebrae.com.br/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
3%A phone browser shows 1,001 words, but the HTML your server sends has only 31. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://sebrae.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Connecting to 'https://app.octagora.com/Content/octagoraHubTag.css' violates the following Content Security Policy dire…”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
38 of 38 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,001 words of copy
The homepage carries about 1,001 words of visible text.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Microsoft Clarity and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sebraemg.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Hosting
- Algar Telecom Sa
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on sebraemg.com.br, including 23 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.