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secamelina.com website review

Visit site (opens in a new tab)Reviewed 12 November 202638 issues · 79 checks

This review found 38 issues worth fixing on secamelina.com, 11 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of secamelina.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. secamelina.com at 1.0 s1.0 s
  2. secamelina.com at 2.0 s2.0 s
  3. secamelina.com at 3.1 s3.1 s
  4. secamelina.com at 4.1 s4.1 s
  5. secamelina.com at 5.1 s5.1 s
  6. secamelina.com at 6.1 s6.1 s
  7. secamelina.com at 7.1 s7.1 s
  8. secamelina.com at 8.1 s8.1 s

Speed

13 to fix50
  • Reduce unused JavaScript

    5.3 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, shgcdn2.com and Hotjar and others), adding 1.8 MB and 1.1 s of main-thread time.

  • Improve image delivery

    950 ms · 287 KiB

    13 images could be 287 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 153 KiB

    About 153 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Use efficient cache lifetimes

    400 ms · 96 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (96 KiB).

  • Render-blocking requests

    450 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Minify CSS

    300 ms · 21 KiB

    21 KiB could be saved by minifying CSS.

  • Google Tag Manager adds 230 ms

    230 ms

    Google Tag Manager costs a phone 230 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 128 ms

    128 ms

    Klaviyo costs a phone 128 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 54 ms

    54 ms

    Shopify costs a phone 54 ms of main-thread work and 556 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • azurefd.net adds 57 ms

    57 ms

    azurefd.net costs a phone 57 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    100 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix56
  • Largest Contentful Paint: 37.7 s

    37.7 s

    Your largest element takes 37.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Here's 15% Off On Your First Order Get science-backed, clea…”.

  • Speed Index: 15.5 s

    15.5 s

    Visually, the page fills in at 15.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 37.8 s

    37.8 s

    The page becomes fully interactive after 37.8 s. Good is under 3.8 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 383 ms

    383 ms

    Scripts block taps and scrolling for 383 ms in total while the page loads. Good is under 200 ms.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.1 MB in 510 requests

    6.1 MB

    Your homepage downloads 6.1 MB in 510 requests on a phone: scripts 2.5 MB (141), other files 1.7 MB (313) and images 1.3 MB (24). Under 2 MB keeps phones on slow connections fast.

  • 4 images below the first screen load straight away

    4 images further down the page (107 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.7 g of CO₂ per visit

    1.73 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.73 g of CO₂e: 208.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8790
  • 23 text elements with low contrast

    23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (34 elements)

    All page content should be contained by landmarks: 34 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Canonical points to another host

    Your canonical URL points to smartearthcamelina.com, not secamelina.com, so Google may credit that host instead.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 7 H1 headlines

    There are 7 <h1> headlines (“Good For You And Good For The Environment.”, “The Perfect Omega Balance For Your Animal” and “Camelina Oil for Equine”). One clear main headline is easier for people and search engines.

  • Meta description is long (304 characters)

    Your meta description is 304 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 21 internal links, 15 external

    The homepage links to 21 pages on secamelina.com and 15 external pages.

4 checks passed
  • Title: 53 characters

    Your title is a healthy 53 characters: “Smart Earth Camelina USA – Smart Earth Camelina - USA”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://secamelina.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (542 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://secamelina.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 7 pages without a meta description

    https://secamelina.com/blogs/news, https://secamelina.com/blogs/news/tagged/canine, https://secamelina.com/blogs/news/tagged/dog-dry-skin, https://secamelina.com/blogs/news/tagged/skin-coat, https://secamelina.com/blogs/news/tagged/equine and https://secamelina.com/blogs/news/tagged/nutrition and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages without an H1

    https://secamelina.com/blogs/news, https://secamelina.com/blogs/news/tagged/canine, https://secamelina.com/blogs/news/tagged/dog-dry-skin, https://secamelina.com/blogs/news/tagged/skin-coat, https://secamelina.com/blogs/news/tagged/equine and https://secamelina.com/blogs/news/tagged/nutrition and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages with very little text

    https://secamelina.com/blogs/news/tagged/dog-dry-skin, https://secamelina.com/blogs/news/tagged/skin-coat, https://secamelina.com/blogs/news/tagged/nutrition and https://secamelina.com/blogs/news/tagged/weight-gain have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 10 internal pages checked

    We fetched 10 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 10 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9289
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Unexpected token '<'”.

  • No HTML doctype

    The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

2 checks passed
  • Tap targets are thumb-sized

    23 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 409 words of copy

    The homepage carries about 409 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe & Save” and “Shop All Equine”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop Equine”, “Shop Canine” and “REGISTER”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 32 cookies set on arrival

    32

    Opening the homepage sets 32 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 54 other companies contacted

    Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at secamelina.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Microsoft Clarity · Klaviyo Email Marketing Sms · Easylocation · Forms · Applovin Shop Integration · Quick Announcement Bar Prod · Bestpush · hulkapps.com · smile.io · aivalabs.com · printful.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
React
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 38 issues on secamelina.com, including 19 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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