secheynoir.com website review

hcaptcha.com costs a phone 1.7 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 22. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 5.9 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

5 third-party services load with your homepage (hcaptcha.com, Shopify and avada.io and others), adding 2.7 MB and 2.2 s of main-thread time.

About 651 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 620 ms faster on a phone.

Shopify costs a phone 492 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

16 long tasks block the main thread while loading, the longest for 466 ms. During a long task the page ignores taps.

6 files are served with short cache lifetimes, so returning visitors download them again (136 KiB).

Polyfills for old browsers add 59 KiB JavaScript that modern phones do not need.

About 11 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 22.7 s. Good is under 3.8 s.

Visually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.

Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Load video: Sèchey Noir Sèchey Non Alcoholic Wines”.

The layout shifts by 0.478 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.8 MB in 393 requests on a phone: scripts 2.1 MB (207), other files 851 KiB (135) and HTML 523 KiB (7). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 130.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

Your title is only 11 characters: “Sèchey Noir”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your <h1> is empty.

The homepage links to 17 pages on secheynoir.com and 8 external pages.

https://secheynoir.com/collections/all, https://secheynoir.com/policies/privacy-policy, https://secheynoir.com/policies/terms-of-service, https://secheynoir.com/pages/contact, https://secheynoir.com/policies/refund-policy and https://secheynoir.com/policies/contact-information have no meta description, so Google writes the search snippet from whatever text it finds.

https://secheynoir.com/pages/faq has no <h1> headline, so visitors and search engines get no clear main topic.

https://secheynoir.com/policies/contact-information has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

6 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 103 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.