secondnaturebrands.com website review

About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

30 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.4 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google CDN, FontAwesome CDN and Klaviyo and others), adding 3.7 MB and 1.9 s of main-thread time.

39 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

9 images could be 966 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

About 225 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 660 ms faster on a phone.

Google CDN costs a phone 562 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

FontAwesome CDN costs a phone 560 ms of main-thread work and 102 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 53 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

Klaviyo costs a phone 198 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Attentive costs a phone 117 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,023 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

rebuyengine.com costs a phone 163 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

18 long tasks block the main thread while loading, the longest for 243 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 32.1 s. Good is under 3.8 s.

Visually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 806 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

The layout shifts by 0.277 while loading, so content jumps under the reader's thumb. Good is under 0.1.

10 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 110 ms to 123 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.5 MB in 332 requests on a phone: scripts 3.0 MB (109), images 1.6 MB (52) and other files 1.2 MB (106). Under 2 MB keeps phones on slow connections fast.

SNB_HPBanner_Mobile.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.84 g of CO₂e: 220.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 tap targets are too small or too close together to hit reliably with a finger.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Your meta description is 252 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 101 pages on secondnaturebrands.com and 8 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://secondnaturebrands.com/policies/shipping-policy, https://secondnaturebrands.com/pages/kars-nuts, https://secondnaturebrands.com/pages/second-nature-snacks, https://secondnaturebrands.com/collections/best-sellers and https://secondnaturebrands.com/pages/second-nature-brands-about-us have no meta description, so Google writes the search snippet from whatever text it finds.

https://secondnaturebrands.com/pages/brownie-brittle, https://secondnaturebrands.com/pages/kars-nuts, https://secondnaturebrands.com/pages/sahale-snacks, https://secondnaturebrands.com/pages/sanders-candy, https://secondnaturebrands.com/pages/second-nature-snacks and https://secondnaturebrands.com/pages/voortman have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

13 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

Social proof on the homepage: 7 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

The homepage carries about 395 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 35 cookies (measured from a US location before any click).

Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.