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secondpassengraving.com website review

Visit site (opens in a new tab)Reviewed 7 November 202642 issues · 73 checks

This review found 42 issues worth fixing on secondpassengraving.com, 16 of them high impact, across 73 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.0 s3.4 sMay 16Oct 313.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.7 s
May 23, 20263.9 s
May 30, 20264.0 s
Jun 6, 20264.1 s
Jun 13, 20264.0 s
Jun 20, 20264.2 s
Jun 27, 20264.3 s
Jul 4, 20264.4 s
Jul 11, 20264.6 s
Jul 18, 20264.2 s
Jul 25, 20264.1 s
Aug 1, 20263.9 s
Aug 8, 20263.8 s
Aug 15, 20264.2 s
Aug 22, 20264.4 s
Aug 29, 20264.8 s
Sep 5, 20264.7 s
Sep 12, 20264.2 s
Sep 19, 20264.0 s
Sep 26, 20263.7 s
Oct 3, 20263.6 s
Oct 10, 20263.6 s
Oct 17, 20263.8 s
Oct 24, 20263.8 s
Oct 31, 20263.8 s
Real-visitor tap response (INP)75th percentile, phones
262 ms117 msMay 16Oct 31237 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026137 ms
May 23, 2026137 ms
May 30, 2026134 ms
Jun 6, 2026159 ms
Jun 13, 2026144 ms
Jun 20, 2026159 ms
Jun 27, 2026139 ms
Jul 4, 2026174 ms
Jul 11, 2026200 ms
Jul 18, 2026191 ms
Jul 25, 2026195 ms
Aug 1, 2026182 ms
Aug 8, 2026179 ms
Aug 15, 2026195 ms
Aug 22, 2026206 ms
Aug 29, 2026233 ms
Sep 5, 2026221 ms
Sep 12, 2026187 ms
Sep 19, 2026182 ms
Sep 26, 2026170 ms
Oct 3, 2026179 ms
Oct 10, 2026189 ms
Oct 17, 2026212 ms
Oct 24, 2026245 ms
Oct 31, 2026237 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of secondpassengraving.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. secondpassengraving.com at 0.8 s0.8 s
  2. secondpassengraving.com at 1.5 s1.5 s
  3. secondpassengraving.com at 2.3 s2.3 s
  4. secondpassengraving.com at 3.1 s3.1 s
  5. secondpassengraving.com at 3.9 s3.9 s
  6. secondpassengraving.com at 4.6 s4.6 s
  7. secondpassengraving.com at 5.4 s5.4 s
  8. secondpassengraving.com at 6.2 s6.2 s

Speed

14 to fix35
  • Use efficient cache lifetimes

    36.3 s · 7.0 MB

    98 files are served with short cache lifetimes, so returning visitors download them again (7.0 MB).

  • Reduce unused JavaScript

    10.7 s · 2.1 MB

    About 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 10.7 s faster on a phone.

  • Improve image delivery

    4.0 s · 1.1 MB

    6 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.0 s faster on a phone.

  • Render-blocking requests

    1.6 s

    20 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.7 s

    A phone's processor spends 9.7 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, Google Tag Manager and Other Google APIs/SDKs and others), adding 13.6 MB and 458 ms of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.2 s. During a long task the page ignores taps.

  • atomm.com adds 0 ms

    0 ms

    atomm.com costs a phone 0 ms of main-thread work and 10.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 109 KiB

    About 109 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Legacy JavaScript

    350 ms · 48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Facebook adds 298 ms

    298 ms

    Facebook costs a phone 298 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • mblock.cc adds 0 ms

    0 ms

    mblock.cc costs a phone 0 ms of main-thread work and 2.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,802 HTML elements

    The page has 1,802 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 51.1 s

    51.1 s

    Your largest element takes 51.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Rock Engraved Coaster Square SET OF 4”.

  • Speed Index: 19.1 s

    19.1 s

    Visually, the page fills in at 19.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 56.1 s

    56.1 s

    The page becomes fully interactive after 56.1 s. Good is under 3.8 s.

  • Total Blocking Time: 3.5 s

    3.5 s

    Scripts block taps and scrolling for 3.5 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 237 ms

    237 ms

    Real visitors wait 237 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.13

    0.13

    For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 76% slower for real visitors

    +76%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 137 ms to 237 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.7 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user TTFB: 701 ms

    701 ms

    Real visitors wait 701 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.048

    0.048

    The layout barely moves while loading (CLS 0.048, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 11.8 MB in 220 requests

    11.8 MB

    Your homepage downloads 11.8 MB in 220 requests on a phone: scripts 6.0 MB (76), other files 4.3 MB (113) and images 1.3 MB (7). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (379 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.3 g of CO₂ per visit

    3.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.34 g of CO₂e: 400.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8893
  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

2 checks passed
  • Every image has alt text

    All 2 images in the HTML carry an alt attribute.

  • 30 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 32 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10082
  • Title is short (12 characters)

    Your title is only 12 characters: “Customthings”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (421 characters)

    Your meta description is 421 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

5 checks passed
  • One H1 headline

    Your main headline reads: “Second Pass Engraving”.

  • Canonical URL set

    The canonical URL is https://customthings.com/v2/shop/645513280037893.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://customthings.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://customthings.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

2 to fixGoogle 8191
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    11 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 71 words

    The homepage has only about 71 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • Analytics in place

    Analytics detected: Google Analytics and Meta Pixel.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at secondpassengraving.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Nuxt
E-commerce
10 Shopify Products;Shopify;Shopify Plus
Analytics
Google Analytics
Hosting
Squarespace

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on secondpassengraving.com, including 24 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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