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secondpassengraving.com website review
Visit site (opens in a new tab)Reviewed 7 November 202642 issues · 73 checks
This review found 42 issues worth fixing on secondpassengraving.com, 16 of them high impact, across 73 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
56F- #97,675 of 98,743 reviewed websitesbeats 1%
- #53,816 of 53,972 online storesbeats 0%
- #48,858 of 48,956 Shopify storesbeats 0%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.7 s |
| May 23, 2026 | 3.9 s |
| May 30, 2026 | 4.0 s |
| Jun 6, 2026 | 4.1 s |
| Jun 13, 2026 | 4.0 s |
| Jun 20, 2026 | 4.2 s |
| Jun 27, 2026 | 4.3 s |
| Jul 4, 2026 | 4.4 s |
| Jul 11, 2026 | 4.6 s |
| Jul 18, 2026 | 4.2 s |
| Jul 25, 2026 | 4.1 s |
| Aug 1, 2026 | 3.9 s |
| Aug 8, 2026 | 3.8 s |
| Aug 15, 2026 | 4.2 s |
| Aug 22, 2026 | 4.4 s |
| Aug 29, 2026 | 4.8 s |
| Sep 5, 2026 | 4.7 s |
| Sep 12, 2026 | 4.2 s |
| Sep 19, 2026 | 4.0 s |
| Sep 26, 2026 | 3.7 s |
| Oct 3, 2026 | 3.6 s |
| Oct 10, 2026 | 3.6 s |
| Oct 17, 2026 | 3.8 s |
| Oct 24, 2026 | 3.8 s |
| Oct 31, 2026 | 3.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 137 ms |
| May 23, 2026 | 137 ms |
| May 30, 2026 | 134 ms |
| Jun 6, 2026 | 159 ms |
| Jun 13, 2026 | 144 ms |
| Jun 20, 2026 | 159 ms |
| Jun 27, 2026 | 139 ms |
| Jul 4, 2026 | 174 ms |
| Jul 11, 2026 | 200 ms |
| Jul 18, 2026 | 191 ms |
| Jul 25, 2026 | 195 ms |
| Aug 1, 2026 | 182 ms |
| Aug 8, 2026 | 179 ms |
| Aug 15, 2026 | 195 ms |
| Aug 22, 2026 | 206 ms |
| Aug 29, 2026 | 233 ms |
| Sep 5, 2026 | 221 ms |
| Sep 12, 2026 | 187 ms |
| Sep 19, 2026 | 182 ms |
| Sep 26, 2026 | 170 ms |
| Oct 3, 2026 | 179 ms |
| Oct 10, 2026 | 189 ms |
| Oct 17, 2026 | 212 ms |
| Oct 24, 2026 | 245 ms |
| Oct 31, 2026 | 237 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.5 s
2.3 s
3.1 s
3.9 s
4.6 s
5.4 s
6.2 s
Speed
Use efficient cache lifetimes
36.3 s · 7.0 MB98 files are served with short cache lifetimes, so returning visitors download them again (7.0 MB).
Reduce unused JavaScript
10.7 s · 2.1 MBAbout 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 10.7 s faster on a phone.
Improve image delivery
4.0 s · 1.1 MB6 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.0 s faster on a phone.
Render-blocking requests
1.6 s20 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 35
35/100Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.7 s
A phone's processor spends 9.7 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Facebook, Google Tag Manager and Other Google APIs/SDKs and others), adding 13.6 MB and 458 ms of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 1.2 s. During a long task the page ignores taps.
atomm.com adds 0 ms
0 msatomm.com costs a phone 0 ms of main-thread work and 10.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 109 KiBAbout 109 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Legacy JavaScript
350 ms · 48 KiBPolyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
Facebook adds 298 ms
298 msFacebook costs a phone 298 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
mblock.cc adds 0 ms
0 msmblock.cc costs a phone 0 ms of main-thread work and 2.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,802 HTML elements
The page has 1,802 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 51.1 s
51.1 sYour largest element takes 51.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Rock Engraved Coaster Square SET OF 4”.
Speed Index: 19.1 s
19.1 sVisually, the page fills in at 19.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 56.1 s
56.1 sThe page becomes fully interactive after 56.1 s. Good is under 3.8 s.
Total Blocking Time: 3.5 s
3.5 sScripts block taps and scrolling for 3.5 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.7 s
3.7 sReal visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 237 ms
237 msReal visitors wait 237 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.13
0.13For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.
Tap response (INP) got 76% slower for real visitors
+76%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 137 ms to 237 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.7 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user TTFB: 701 ms
701 msReal visitors wait 701 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.048
0.048The layout barely moves while loading (CLS 0.048, good is under 0.1).
Images and page weight
Page weight: 11.8 MB in 220 requests
11.8 MBYour homepage downloads 11.8 MB in 220 requests on a phone: scripts 6.0 MB (76), other files 4.3 MB (113) and images 1.3 MB (7). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (379 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.3 g of CO₂ per visit
3.34 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.34 g of CO₂e: 400.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
2 checks passed
Every image has alt text
All 2 images in the HTML carry an alt attribute.
30 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 32 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (12 characters)
Your title is only 12 characters: “Customthings”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (421 characters)
Your meta description is 421 characters; Google truncates after about 160, so the end of your pitch is cut.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
5 checks passed
One H1 headline
Your main headline reads: “Second Pass Engraving”.
Canonical URL set
The canonical URL is https://customthings.com/v2/shop/645513280037893.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://customthings.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://customthings.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
11 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 71 words
The homepage has only about 71 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at secondpassengraving.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Nuxt
- E-commerce
- 10 Shopify Products;Shopify;Shopify Plus
- Analytics
- Google Analytics
- Hosting
- Squarespace
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on secondpassengraving.com, including 24 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.