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seikousa.com website review

Visit site (opens in a new tab)Reviewed 4 November 202641 issues · 89 checks

This review found 41 issues worth fixing on seikousa.com, 15 of them high impact, across 89 checks. The most urgent: page weight: 345.3 MB in 866 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s952 msMay 16Oct 311.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 2026971 ms
May 23, 2026973 ms
May 30, 2026976 ms
Jun 6, 2026976 ms
Jun 13, 2026981 ms
Jun 20, 2026986 ms
Jun 27, 2026992 ms
Jul 4, 20261.0 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.0 s
Oct 31, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
106 ms95 msMay 16Oct 31104 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202696 ms
May 23, 202696 ms
May 30, 202697 ms
Jun 6, 202699 ms
Jun 13, 2026100 ms
Jun 20, 2026101 ms
Jun 27, 2026102 ms
Jul 4, 2026103 ms
Jul 11, 2026104 ms
Jul 18, 2026104 ms
Jul 25, 2026104 ms
Aug 1, 2026104 ms
Aug 8, 2026105 ms
Aug 15, 2026105 ms
Aug 22, 2026105 ms
Aug 29, 2026104 ms
Sep 5, 2026104 ms
Sep 12, 2026104 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 2026104 ms
Oct 10, 2026104 ms
Oct 17, 2026104 ms
Oct 24, 2026104 ms
Oct 31, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of seikousa.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. seikousa.com at 1.1 s1.1 s
  2. seikousa.com at 2.3 s2.3 s
  3. seikousa.com at 3.4 s3.4 s
  4. seikousa.com at 4.6 s4.6 s
  5. seikousa.com at 5.7 s5.7 s
  6. seikousa.com at 6.9 s6.9 s
  7. seikousa.com at 8.0 s8.0 s
  8. seikousa.com at 9.2 s9.2 s

Speed

13 to fix35
  • Render-blocking requests

    1.2 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Main-thread work: 10.5 s

    A phone's processor spends 10.5 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8,249 HTML elements

    The page has 8,249 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    150 ms · 231.2 MB

    621 files are served with short cache lifetimes, so returning visitors download them again (231.2 MB).

  • Improve image delivery

    700 ms · 5.2 MB

    42 images could be 5.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Accessibe Accessibility Overlay and Google CDN and others), adding 2.3 MB and 1.7 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 821 KiB

    About 821 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Google Tag Manager adds 807 ms

    807 ms

    Google Tag Manager costs a phone 807 ms of main-thread work and 403 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 616 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 76 KiB

    About 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Attentive adds 157 ms

    157 ms

    Attentive costs a phone 157 ms of main-thread work and 934 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 172 ms

    172 ms

    Google CDN costs a phone 172 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 47 KiB

    Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 13.3 s

    13.3 s

    Your largest element takes 13.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 16.3 s

    16.3 s

    Visually, the page fills in at 16.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 24.1 s

    24.1 s

    The page becomes fully interactive after 24.1 s. Good is under 3.8 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 139 ms

    139 ms

    Real visitors wait 139 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 435 ms

    435 ms

    Real visitors wait 435 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 345.3 MB in 866 requests

    345.3 MB

    Your homepage downloads 345.3 MB in 866 requests on a phone: images 342.0 MB (666), scripts 1.9 MB (73) and other files 752 KiB (88). Under 2 MB keeps phones on slow connections fast.

  • 40 images over 500 KB

    40 images weigh 42.4 MB together. On a phone connection a single image that size takes seconds.

  • 40 images far larger than shown

    29.3 MB

    40 images are downloaded at several times the size a phone draws them, for example 1777290043.png at 1,080 px wide, shown at 200 px. Resized copies would save about 29.3 MB.

  • 40 images in older formats

    40 images (42.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 40 images below the first screen load straight away

    40 images further down the page (42.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 97.9 g of CO₂ per visit

    97.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 97.88 g of CO₂e: 11745.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 10090
  • 8 images without alt text

    8 images have no alt text, which hurts accessibility and image search.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 17 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 17 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8380
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Seikousa – Official Seiko Watches USA | Timeless Design – Seiko USA”.

  • Structured data has 4 problems

    Structured data found (Organization) but with 4 problems, for example “Organization: sameAs is not an absolute URL ("#")”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • 167 internal links, 12 external

    The homepage links to 167 pages on seikousa.com and 12 external pages.

5 checks passed
  • Meta description: 134 characters

    Your meta description is 134 characters: “Shop authentic Seiko watches at Seikousa. Explore automatic, quartz, and solar timepieces built with Japanese innovatio…”.

  • Canonical URL set

    The canonical URL is https://seikousa.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://seikousa.com/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    6%

    A phone browser shows 15,486 words, but the HTML your server sends has only 895. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://seikousa.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

2 to fix93
  • 2 pages share a meta description

    https://seikousa.com/pages/wishlist and https://seikousa.com/collections/astron use the same meta description. A description written for each page earns more clicks.

  • 4 pages without an H1

    https://seikousa.com/collections/astron, https://seikousa.com/collections/prospex, https://seikousa.com/collections/seiko5sports and https://seikousa.com/collections/essentials have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://seikousa.com/.

  • 21 small tap targets

    21 of 72 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot assign to read only property 'protect' of object '#<Object>'”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 15,486 words of copy

    The homepage carries about 15,486 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Login / Register” and “SHOP SELECT MODELS”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “LEARN MORE”, “Login / Register” and “Shop now”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at seikousa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Shopify

Company

Employees
250
Headquarters
Tokyo

Upkeep, stack, hiring and company data from programmable.info

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