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seipelmarine.com website review
Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 81 checks
This review found 31 issues worth fixing on seipelmarine.com, 11 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #49,389 of 108,857 reviewed websitesbeats 49%
- #32,644 of 61,765 online storesbeats 41%
- #31,334 of 56,365 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 89 ms |
| May 23, 2026 | 88 ms |
| May 30, 2026 | 90 ms |
| Jun 6, 2026 | 88 ms |
| Jun 13, 2026 | 94 ms |
| Jun 20, 2026 | 95 ms |
| Jun 27, 2026 | 97 ms |
| Jul 4, 2026 | 95 ms |
| Jul 11, 2026 | 95 ms |
| Jul 18, 2026 | 88 ms |
| Jul 25, 2026 | 88 ms |
| Aug 1, 2026 | 97 ms |
| Aug 8, 2026 | 102 ms |
| Aug 15, 2026 | 103 ms |
| Aug 22, 2026 | 99 ms |
| Aug 29, 2026 | 87 ms |
| Sep 5, 2026 | 87 ms |
| Sep 12, 2026 | 87 ms |
| Sep 19, 2026 | 87 ms |
| Sep 26, 2026 | 101 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.8 s
4.3 s
5.7 s
7.1 s
8.5 s
9.9 s
11.3 s
Speed
Render-blocking requests
3.8 s28 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.
Reduce unused JavaScript
1.6 s · 820 KiBAbout 820 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Use efficient cache lifetimes
950 ms · 799 KiB30 files are served with short cache lifetimes, so returning visitors download them again (799 KiB).
Improve image delivery
450 ms · 1.2 MB13 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 54
54/100Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Kaltura Video Platform and Yotpo and others), adding 1.7 MB and 739 ms of main-thread time.
Legacy JavaScript
300 ms · 64 KiBPolyfills for old browsers add 64 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,980 HTML elements
The page has 1,980 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Kaltura Video Platform adds 141 ms
141 msKaltura Video Platform costs a phone 141 ms of main-thread work and 534 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 144 ms
144 msKlaviyo costs a phone 144 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Duplicated JavaScript
150 ms · 75 KiB75 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 220 ms. During a long task the page ignores taps.
Reduce unused CSS
97 KiBAbout 97 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 19.8 s
19.8 sYour largest element takes 19.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Woman carrying a black waterproof dry backpack while boardi…”.
Time to Interactive: 22.0 s
22.0 sThe page becomes fully interactive after 22.0 s. Good is under 3.8 s.
First Contentful Paint: 4.9 s
4.9 sThe first text or image appears after 4.9 s on a phone. Good is under 1.8 s.
Speed Index: 9.5 s
9.5 sVisually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.102
0.102The layout shifts by 0.102 while loading, so content jumps under the reader's thumb. Good is under 0.1.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 89 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Total Blocking Time: 113 ms
113 msScripts block the page for only 113 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 32.0 MB in 322 requests
32.0 MBYour homepage downloads 32.0 MB in 322 requests on a phone: media 25.9 MB (12), images 3.3 MB (46) and scripts 1.7 MB (102). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
DJI_20240905065542_0044_D.jpg weighs 663 KiB. On a phone connection a single image that size takes seconds.
9 images far larger than shown
755 KiB9 images are downloaded at several times the size a phone draws them, for example DJI_20240905065542_0044_D.jpg at 2,400 px wide, shown at 390 px. Resized copies would save about 755 KiB.
An image on the first screen is lazy-loaded
Seipel-052.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
8 images below the first screen load straight away
8 images further down the page (509 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (54 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 9.1 g of CO₂ per visit
9.07 gBy the Sustainable Web Design model, a visit to your homepage emits about 9.07 g of CO₂e: 1088.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
24 images without alt text
24 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h4, h1 → h3 and h1 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
14 H1 headlines
There are 14 <h1> headlines (“”, “” and “Waterproof Bags”). One clear main headline is easier for people and search engines.
97 internal links, 10 external
The homepage links to 97 pages on seipelmarine.com and 10 external pages.
7 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Shop Seipel Marine for boat cleaning supplies, fenders, and marine accessories. Trusted gear to protect, clean, and mai…”.
Title: 48 characters
Your title is a healthy 48 characters: “Boat Cleaning Supplies & Fenders | Seipel Marine”.
Canonical URL set
The canonical URL is https://www.seipelmarine.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.seipelmarine.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.seipelmarine.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (568 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.
7 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
11 small tap targets
11 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 447 words of copy
The homepage carries about 447 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Local” and “Shop Now”.
13 calls to action
The homepage has 13 calls to action, for example “Shop By Boat”, “Contact us” and “Shop Local”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
16 cookies set on arrival
16Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at seipelmarine.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- 10 Shopify Products;Shopify;Shopify Plus
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on seipelmarine.com, including 17 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.