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seipelmarine.com website review

Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 81 checks

This review found 31 issues worth fixing on seipelmarine.com, 11 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.6 sMay 16Sep 262.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.3 s
May 23, 20262.2 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.0 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20262.0 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20262.1 s
Sep 26, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
105 ms85 msMay 16Sep 26101 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202689 ms
May 23, 202688 ms
May 30, 202690 ms
Jun 6, 202688 ms
Jun 13, 202694 ms
Jun 20, 202695 ms
Jun 27, 202697 ms
Jul 4, 202695 ms
Jul 11, 202695 ms
Jul 18, 202688 ms
Jul 25, 202688 ms
Aug 1, 202697 ms
Aug 8, 2026102 ms
Aug 15, 2026103 ms
Aug 22, 202699 ms
Aug 29, 202687 ms
Sep 5, 202687 ms
Sep 12, 202687 ms
Sep 19, 202687 ms
Sep 26, 2026101 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of seipelmarine.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. seipelmarine.com at 1.4 s1.4 s
  2. seipelmarine.com at 2.8 s2.8 s
  3. seipelmarine.com at 4.3 s4.3 s
  4. seipelmarine.com at 5.7 s5.7 s
  5. seipelmarine.com at 7.1 s7.1 s
  6. seipelmarine.com at 8.5 s8.5 s
  7. seipelmarine.com at 9.9 s9.9 s
  8. seipelmarine.com at 11.3 s11.3 s

Speed

11 to fix54
  • Render-blocking requests

    3.8 s

    28 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.

  • Reduce unused JavaScript

    1.6 s · 820 KiB

    About 820 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Use efficient cache lifetimes

    950 ms · 799 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (799 KiB).

  • Improve image delivery

    450 ms · 1.2 MB

    13 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Kaltura Video Platform and Yotpo and others), adding 1.7 MB and 739 ms of main-thread time.

  • Legacy JavaScript

    300 ms · 64 KiB

    Polyfills for old browsers add 64 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,980 HTML elements

    The page has 1,980 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Kaltura Video Platform adds 141 ms

    141 ms

    Kaltura Video Platform costs a phone 141 ms of main-thread work and 534 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 144 ms

    144 ms

    Klaviyo costs a phone 144 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Duplicated JavaScript

    150 ms · 75 KiB

    75 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 220 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    97 KiB

    About 97 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix62
  • Largest Contentful Paint: 19.8 s

    19.8 s

    Your largest element takes 19.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Woman carrying a black waterproof dry backpack while boardi…”.

  • Time to Interactive: 22.0 s

    22.0 s

    The page becomes fully interactive after 22.0 s. Good is under 3.8 s.

  • First Contentful Paint: 4.9 s

    4.9 s

    The first text or image appears after 4.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.5 s

    9.5 s

    Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.102

    0.102

    The layout shifts by 0.102 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 89 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Total Blocking Time: 113 ms

    113 ms

    Scripts block the page for only 113 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix29
  • Page weight: 32.0 MB in 322 requests

    32.0 MB

    Your homepage downloads 32.0 MB in 322 requests on a phone: media 25.9 MB (12), images 3.3 MB (46) and scripts 1.7 MB (102). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    DJI_20240905065542_0044_D.jpg weighs 663 KiB. On a phone connection a single image that size takes seconds.

  • 9 images far larger than shown

    755 KiB

    9 images are downloaded at several times the size a phone draws them, for example DJI_20240905065542_0044_D.jpg at 2,400 px wide, shown at 390 px. Resized copies would save about 755 KiB.

  • An image on the first screen is lazy-loaded

    Seipel-052.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 8 images below the first screen load straight away

    8 images further down the page (509 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (54 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 9.1 g of CO₂ per visit

    9.07 g

    By the Sustainable Web Design model, a visit to your homepage emits about 9.07 g of CO₂e: 1088.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9596
  • 24 images without alt text

    24 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h4, h1 → h3 and h1 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • 14 H1 headlines

    There are 14 <h1> headlines (“”, “” and “Waterproof Bags”). One clear main headline is easier for people and search engines.

  • 97 internal links, 10 external

    The homepage links to 97 pages on seipelmarine.com and 10 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Shop Seipel Marine for boat cleaning supplies, fenders, and marine accessories. Trusted gear to protect, clean, and mai…”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Boat Cleaning Supplies & Fenders | Seipel Marine”.

  • Canonical URL set

    The canonical URL is https://www.seipelmarine.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.seipelmarine.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.seipelmarine.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (568 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    1 page of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 11 small tap targets

    11 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 447 words of copy

    The homepage carries about 447 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Local” and “Shop Now”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Shop By Boat”, “Contact us” and “Shop Local”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at seipelmarine.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
10 Shopify Products;Shopify;Shopify Plus
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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