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seintofficial.com website review

Visit site (opens in a new tab)Reviewed 26 October 202645 issues · 84 checks

This review found 45 issues worth fixing on seintofficial.com, 15 of them high impact, across 84 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

69D

Closest competitors among Shopify stores

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
2.6 s1.5 sAug 1Oct 242.5 s
Show as table
DateReal-visitor load time (LCP)
Aug 1, 20261.6 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20262.1 s
Oct 24, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
223 ms196 msAug 1Oct 24220 ms
Show as table
DateReal-visitor tap response (INP)
Aug 1, 2026199 ms
Aug 8, 2026204 ms
Aug 15, 2026204 ms
Aug 22, 2026207 ms
Aug 29, 2026205 ms
Sep 5, 2026208 ms
Sep 12, 2026205 ms
Sep 19, 2026206 ms
Sep 26, 2026212 ms
Oct 3, 2026213 ms
Oct 10, 2026217 ms
Oct 17, 2026216 ms
Oct 24, 2026220 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

seintofficial.com (opens in a new tab)
Full-page screenshot of seintofficial.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. seintofficial.com at 1.3 s1.3 s
  2. seintofficial.com at 2.7 s2.7 s
  3. seintofficial.com at 4.0 s4.0 s
  4. seintofficial.com at 5.3 s5.3 s
  5. seintofficial.com at 6.6 s6.6 s
  6. seintofficial.com at 8.0 s8.0 s
  7. seintofficial.com at 9.3 s9.3 s
  8. seintofficial.com at 10.6 s10.6 s

Speed

14 to fix44

  • Improve image delivery

    1.0 s · 346 KiB

    15 images could be 346 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Render-blocking requests

    1.0 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44 (desktop: 62). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.1 s

    A phone's processor spends 6.1 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,027 HTML elements

    The page has 5,027 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ContentSquare, returngo.ai and Shopify and others), adding 1.3 MB and 1.1 s of main-thread time.

  • Use efficient cache lifetimes

    300 ms · 456 KiB

    34 files are served with short cache lifetimes, so returning visitors download them again (456 KiB).

  • Reduce unused CSS

    450 ms · 78 KiB

    About 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 478 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    416 KiB

    About 416 KiB of JavaScript is downloaded but never used on this page.

  • ContentSquare adds 283 ms

    283 ms

    ContentSquare costs a phone 283 ms of main-thread work and 179 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • returngo.ai adds 266 ms

    266 ms

    returngo.ai costs a phone 266 ms of main-thread work and 188 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 185 ms

    185 ms

    Shopify costs a phone 185 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 152 ms

    152 ms

    Klaviyo costs a phone 152 ms of main-thread work and 326 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 72 KiB

    72 KiB could be saved by minifying JavaScript.

  • Minify CSS

    150 ms · 3 KiB

    3 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed

  • Server response: 26 ms

    26 ms

    Your server sent the HTML in 26 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 8.2 s

    8.2 s

    Your largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 20.1 s

    20.1 s

    The page becomes fully interactive after 20.1 s. Good is under 3.8 s.

  • Speed Index: 9.9 s

    9.9 s

    Visually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 292 ms

    292 ms

    Real visitors wait 292 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 37% slower for real visitors

    +37%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 569 ms

    569 ms

    Scripts block taps and scrolling for 569 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.103

    0.103

    The layout shifts by 0.103 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 199 ms to 220 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

Images and page weight

1 to fix70

  • Page weight: 4.9 MB in 471 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 471 requests on a phone: images 1.7 MB (65), scripts 1.6 MB (174) and other files 1.2 MB (210). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 167.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9394

  • Hidden but focusable

    12 elements hidden from screen readers can still receive keyboard focus.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 19 links without text

    19 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7776

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (12 characters)

    Your title is only 12 characters: “Seint Beauty”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Seint Beauty” and “Fall Essentials, Curated”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 157 internal links, 2 external

    The homepage links to 157 pages on seintofficial.com and 2 external pages.

5 checks passed

  • Canonical URL set

    The canonical URL is https://seintofficial.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://seintofficial.com/sitemap.xml.

AI search readiness

1 to fix88

  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (798 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://seintofficial.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90

  • 15 pages without a meta description

    https://seintofficial.com/collections/fall-bundles, https://seintofficial.com/pages/rewards, https://seintofficial.com/pages/my-lists, https://seintofficial.com/collections/shop-all, https://seintofficial.com/collections/new-featured and https://seintofficial.com/collections/subscribe-save and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://seintofficial.com/collections/fall-bundles, https://seintofficial.com/pages/rewards, https://seintofficial.com/pages/my-lists, https://seintofficial.com/collections/shop-all, https://seintofficial.com/collections/new-featured and https://seintofficial.com/collections/subscribe-save and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 7 pages slow to respond

    https://seintofficial.com/collections/subscribe-save, https://seintofficial.com/collections/bestsellers, https://seintofficial.com/collections/bundles, https://seintofficial.com/collections/starter-collections, https://seintofficial.com/collections/makeup and https://seintofficial.com/collections/face and 1 other took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

5 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed

  • Tap targets are thumb-sized

    59 of 63 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix71

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 187 words

    The homepage has only about 187 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP THE BUNDLES” and “SHOP ALL”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “SHOP THE BUNDLES”, “Subscribe & Save” and “Shop All”.

  • 34 short forms

    34 short forms (4 fields at most) are right on the homepage.

Privacy and tracking

1 to fix

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at seintofficial.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 45 issues on seintofficial.com, including 26 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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