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sekuremerchants.com website review
Visit site (opens in a new tab)Reviewed 3 November 202639 issues · 87 checks
This review found 39 issues worth fixing on sekuremerchants.com, 21 of them high impact, across 87 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 5.5 s |
| May 23, 2026 | 7.9 s |
| May 30, 2026 | 7.9 s |
| Jun 6, 2026 | 8.5 s |
| Jun 13, 2026 | 9.6 s |
| Jun 20, 2026 | 9.6 s |
| Jun 27, 2026 | 9.1 s |
| Jul 4, 2026 | 8.8 s |
| Jul 11, 2026 | 8.8 s |
| Jul 18, 2026 | 8.3 s |
| Jul 25, 2026 | 8.5 s |
| Aug 1, 2026 | 6.2 s |
| Aug 8, 2026 | 6.2 s |
| Aug 15, 2026 | 6.5 s |
| Aug 22, 2026 | 6.5 s |
| Aug 29, 2026 | 8.8 s |
| Sep 5, 2026 | 8.1 s |
| Sep 12, 2026 | 8.1 s |
| Sep 19, 2026 | 8.6 s |
| Sep 26, 2026 | 9.1 s |
| Oct 3, 2026 | 11.8 s |
| Oct 10, 2026 | 12.6 s |
| Oct 17, 2026 | 13.3 s |
| Oct 24, 2026 | 12.5 s |
| Oct 31, 2026 | 12.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 137 ms |
| May 23, 2026 | 156 ms |
| May 30, 2026 | 152 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 177 ms |
| Jun 20, 2026 | 165 ms |
| Jun 27, 2026 | 191 ms |
| Jul 4, 2026 | 183 ms |
| Jul 11, 2026 | 207 ms |
| Jul 18, 2026 | 208 ms |
| Jul 25, 2026 | 196 ms |
| Aug 1, 2026 | 186 ms |
| Aug 8, 2026 | 169 ms |
| Aug 15, 2026 | 216 ms |
| Aug 22, 2026 | 203 ms |
| Aug 29, 2026 | 209 ms |
| Sep 5, 2026 | 219 ms |
| Sep 12, 2026 | 171 ms |
| Sep 19, 2026 | 185 ms |
| Sep 26, 2026 | 197 ms |
| Oct 3, 2026 | 219 ms |
| Oct 10, 2026 | 244 ms |
| Oct 17, 2026 | 225 ms |
| Oct 24, 2026 | 219 ms |
| Oct 31, 2026 | 211 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Use efficient cache lifetimes
11.4 s · 2.3 MB53 files are served with short cache lifetimes, so returning visitors download them again (2.3 MB).
Reduce unused JavaScript
6.9 s · 4.0 MBAbout 4.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.9 s faster on a phone.
Duplicated JavaScript
2.5 s · 541 KiB541 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 2.5 s faster on a phone.
Minify JavaScript
2.1 s · 414 KiB414 KiB could be saved by minifying JavaScript.
Render-blocking requests
2.2 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.
Google CDN adds 1.3 s
1.3 sGoogle CDN costs a phone 1.3 s of main-thread work and 3.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 27
27/100Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.9 s
A phone's processor spends 7.9 s on main-thread work while loading, 5.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 5.3 MB and 2.5 s of main-thread time.
Improve image delivery
450 ms · 119 KiB2 images could be 119 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 350 ms
350 msGoogle Tag Manager costs a phone 350 ms of main-thread work and 540 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Other Google APIs/SDKs adds 167 ms
167 msOther Google APIs/SDKs costs a phone 167 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,708 HTML elements
The page has 1,708 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 234 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 48 KiBAbout 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
18 KiBPolyfills for old browsers add 18 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 8.8 s
8.8 sReal visitors wait 8.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 7.1 s
7.1 sReal visitors see the first content after 7.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 5.9 s
5.9 sReal visitors wait 5.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 15.2 s
15.2 sYour largest element takes 15.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Most businesses overpay for credit card processing. We fix …”.
Time to Interactive: 43.1 s
43.1 sThe page becomes fully interactive after 43.1 s. Good is under 3.8 s.
Speed Index: 13.5 s
13.5 sVisually, the page fills in at 13.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 4.4 s
4.4 sThe first text or image appears after 4.4 s on a phone. Good is under 1.8 s.
Real-user CLS: 0.13
0.13For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.
Tap response (INP) got 47% slower for real visitors
+47%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 137 ms to 211 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 85% slower for real visitors
+85%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.5 s to 12.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.121
0.121The layout shifts by 0.121 while loading, so content jumps under the reader's thumb. Good is under 0.1.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
1 checks passed
Real-user INP: 161 ms
161 msReal visitors wait 161 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Images and page weight
Page weight: 8.9 MB in 152 requests
8.9 MBYour homepage downloads 8.9 MB in 152 requests on a phone: scripts 6.1 MB (43), other files 1.6 MB (34) and images 581 KiB (50). Under 2 MB keeps phones on slow connections fast.
4 images in older formats
4 images (307 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (198 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.5 g of CO₂ per visit
2.52 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.52 g of CO₂e: 302.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
31 images without alt text
31 images have no alt text, which hurts accessibility and image search.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
SEO
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
131 internal links, 32 external
The homepage links to 131 pages on sekuremerchants.com and 32 external pages.
8 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Searching for merchant solutions? Sekure offers top-notch merchant processing services with guaranteed low rates and cu…”.
One H1 headline
Your main headline reads: “Simplified Merchant Processing Services”.
Title: 58 characters
Your title is a healthy 58 characters: “Best Merchant Processing Services | Sekure Payment Experts”.
Canonical URL set
The canonical URL is https://sekuremerchants.com/.
Structured data in place
Structured data found: BreadcrumbList, LocalBusiness, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://sekuremerchants.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://sekuremerchants.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,331 words), so crawlers that don't run JavaScript still read it.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://sekuremerchants.com/rates/edge, whose canonical is https://sekuremerchants.com/rates/zero-fee-processing. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page slow to respond
https://sekuremerchants.com/rates/edge took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.
6 checks passed
Linked pages load
13 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has a meta description
All 13 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.googleadservices.com/pagead/conversion/820676282/?label=vF58CNnzmZwYELqNqocD&guid=ON&script=0.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Loading the image 'https://www.googletagmanager.com/td?id=G-TQK8B653YC&v=3&t=t&pid=387522442>m=45je6b21h2v891132307za…”.
3 distorted images
3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
2 checks passed
Tap targets are thumb-sized
9 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
About 699 words of copy
The homepage carries about 699 words of visible text.
7 checks passed
15 calls to action
The homepage has 15 calls to action, for example “Pricing”, “Pricing plans” and “Custom pricing”.
Social proof on the page
Social proof on the homepage: 25 testimonial or review blocks, 15 customer or partner logos, a star rating and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Hotjar.
Direct contact links
Visitors can reach you directly: 1 phone link and 6 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sekuremerchants.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- Tailwind CSS
- Analytics
- Google Analytics | Google Tag Manager | Hotjar
- Hosting
- Azure
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on sekuremerchants.com, including 27 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.