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selc.org website review

Visit site (opens in a new tab)Reviewed 26 October 202642 issues · 89 checks

This review found 42 issues worth fixing on selc.org, 18 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s1.4 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.8 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20262.1 s
Sep 5, 20263.0 s
Sep 12, 20263.3 s
Sep 19, 20263.4 s
Sep 26, 20263.5 s
Oct 3, 20263.4 s
Oct 10, 20263.3 s
Oct 17, 20263.1 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
386 ms153 msMay 9Oct 24239 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026209 ms
May 16, 2026213 ms
May 23, 2026210 ms
May 30, 2026210 ms
Jun 6, 2026201 ms
Jun 13, 2026196 ms
Jun 20, 2026191 ms
Jun 27, 2026192 ms
Jul 4, 2026194 ms
Jul 11, 2026189 ms
Jul 18, 2026188 ms
Jul 25, 2026180 ms
Aug 1, 2026185 ms
Aug 8, 2026188 ms
Aug 15, 2026191 ms
Aug 22, 2026204 ms
Aug 29, 2026221 ms
Sep 5, 2026279 ms
Sep 12, 2026311 ms
Sep 19, 2026335 ms
Sep 26, 2026350 ms
Oct 3, 2026359 ms
Oct 10, 2026339 ms
Oct 17, 2026303 ms
Oct 24, 2026239 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of selc.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. selc.org at 3.6 s3.6 s
  2. selc.org at 7.3 s7.3 s
  3. selc.org at 10.9 s10.9 s
  4. selc.org at 14.6 s14.6 s
  5. selc.org at 18.2 s18.2 s
  6. selc.org at 21.9 s21.9 s
  7. selc.org at 25.5 s25.5 s
  8. selc.org at 29.2 s29.2 s

Speed

15 to fix26
  • Reduce unused JavaScript

    6.6 s · 2.7 MB

    About 2.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.6 s faster on a phone.

  • Render-blocking requests

    4.4 s

    20 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.4 s.

  • Improve image delivery

    2.5 s · 1.0 MB

    17 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.5 s faster on a phone.

  • Use efficient cache lifetimes

    1.6 s · 1.5 MB

    53 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).

  • Google Tag Manager adds 2.0 s

    2.0 s

    Google Tag Manager costs a phone 2.0 s of main-thread work and 2.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • classy.org adds 1.9 s

    1.9 s

    classy.org costs a phone 1.9 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    1.4 s · 246 KiB

    About 246 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Main-thread work: 15.3 s

    A phone's processor spends 15.3 s on main-thread work while loading, 9.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, classy.org and rum-ingress-coralogix.com and others), adding 5.4 MB and 6.3 s of main-thread time.

  • rum-ingress-coralogix.com adds 920 ms

    920 ms

    rum-ingress-coralogix.com costs a phone 920 ms of main-thread work and 77 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • PayPal adds 457 ms

    457 ms

    PayPal costs a phone 457 ms of main-thread work and 939 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 514 ms. During a long task the page ignores taps.

  • Facebook adds 386 ms

    386 ms

    Facebook costs a phone 386 ms of main-thread work and 536 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Minify JavaScript

    150 ms · 38 KiB

    38 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • First Contentful Paint: 10.5 s

    10.5 s

    The first text or image appears after 10.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 36.1 s

    36.1 s

    Your largest element takes 36.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 38.1 s

    38.1 s

    Visually, the page fills in at 38.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 74.5 s

    74.5 s

    The page becomes fully interactive after 74.5 s. Good is under 3.8 s.

  • Total Blocking Time: 3.4 s

    3.4 s

    Scripts block taps and scrolling for 3.4 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 209 ms to 239 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 64% slower for real visitors

    +64%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 192 ms

    192 ms

    Real visitors wait 192 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 551 ms

    551 ms

    Real visitors wait 551 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 13.2 MB in 480 requests

    13.2 MB

    Your homepage downloads 13.2 MB in 480 requests on a phone: scripts 7.3 MB (135), images 3.4 MB (97) and other files 1.0 MB (195). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (137 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.7 g of CO₂ per visit

    3.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.74 g of CO₂e: 449.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9395
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 10 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8580
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • 7 H1 headlines

    There are 7 <h1> headlines (“All gifts matched: Fuel climate solutions in the …”, “No one voted for dirty air and water.” and “Tell Congress to put guardrails on data centers.”). One clear main headline is easier for people and search engines.

  • No XML sitemap

    No XML sitemap at https://test.southernenvironment.org/sitemap_index.xml, so Google discovers your pages only by following links.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 114 internal links, 9 external

    The homepage links to 114 pages on selc.org and 9 external pages.

5 checks passed
  • Title: 33 characters

    Your title is a healthy 33 characters: “Southern Environmental Law Center”.

  • Canonical URL set

    The canonical URL is https://www.selc.org/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
  • No llms.txt

    There is no https://www.selc.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (593 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 2 linked pages hidden from search

    https://www.selc.org/about-us/leaders-council and https://www.selc.org/our-focus/climate-change are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 14 pages without a meta description

    https://www.selc.org/about-us, https://www.selc.org/about-us/offices, https://www.selc.org/about-us/our-history, https://www.selc.org/about-us/our-values, https://www.selc.org/our-impact and https://www.selc.org/about-us/our-commitment-to-diversity-equity-and-inclusion and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 9 small tap targets

    9 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 405 words of copy

    The homepage carries about 405 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us” and “Learn More”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact Us”, “Learn More” and “Sign up for current news”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and LinkedIn Insight.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 36 cookies set on arrival

    36

    Opening the homepage sets 36 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 69 other companies contacted

    Loading the homepage contacts 69 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at selc.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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