Website review, no card needed

sepidhashtroodi.com logo

sepidhashtroodi.com website review

Visit site (opens in a new tab)Reviewed 9 November 202628 issues · 74 checks

This review found 28 issues worth fixing on sepidhashtroodi.com, 7 of them high impact, across 74 checks. The most urgent: page weight: 21.2 MB in 30 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of sepidhashtroodi.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sepidhashtroodi.com at 0.4 s0.4 s
  2. sepidhashtroodi.com at 0.8 s0.8 s
  3. sepidhashtroodi.com at 1.1 s1.1 s
  4. sepidhashtroodi.com at 1.5 s1.5 s
  5. sepidhashtroodi.com at 1.9 s1.9 s
  6. sepidhashtroodi.com at 2.3 s2.3 s
  7. sepidhashtroodi.com at 2.6 s2.6 s
  8. sepidhashtroodi.com at 3.0 s3.0 s

Speed

4 to fix72
  • Render-blocking requests

    1.6 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Improve image delivery

    16.7 MB

    6 images could be 16.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    200 ms · 14.2 MB

    24 files are served with short cache lifetimes, so returning visitors download them again (14.2 MB).

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, Google CDN and Google Fonts and others), adding 259 KiB and 157 ms of main-thread time.

  • Reduce unused JavaScript

    128 KiB

    About 128 KiB of JavaScript is downloaded but never used on this page.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 108 ms. During a long task the page ignores taps.

  • Minify JavaScript

    27 KiB

    27 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    26 KiB

    About 26 KiB of CSS is downloaded but never applied on this page.

  • Minify CSS

    15 KiB

    15 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 253 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67
  • Cumulative Layout Shift: 1.006

    1.006

    The layout shifts by 1.006 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 4.0 s

    4.0 s

    Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 4.3 s

    4.3 s

    The page becomes fully interactive after 4.3 s. Good is under 3.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 1.7 s

    1.7 s

    Your largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “With a background in Interactive Arts & Technology and an M…”.

  • Total Blocking Time: 68 ms

    68 ms

    Scripts block the page for only 68 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix25
  • Page weight: 21.2 MB in 30 requests

    21.2 MB

    Your homepage downloads 21.2 MB in 30 requests on a phone: images 20.7 MB (10), scripts 288 KiB (10) and fonts 206 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    sepideh-contact.jpg weighs 705 KiB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    657 KiB

    1 image is downloaded at several times the size a phone draws it, for example sepideh-contact.jpg at 1,281 px wide, shown at 112 px. Resized copies would save about 657 KiB.

  • 1 image in older formats

    1 image (705 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 6.0 g of CO₂ per visit

    6.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.01 g of CO₂e: 720.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 7991
  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h5 and h1 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 2 images in the HTML carry an alt attribute.

  • 22 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 28 WCAG 2.2 A/AA and best-practice rules on the phone render: 22 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9177
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (47 characters)

    Your meta description is only 47 characters: “I am a UX Designer living in Vancouver, Canada.”. 70 to 160 characters is enough to sell the click.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Sepideh Hashtroodi” and “Designing intelligent systems that transform data…”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://sepidhashtroodi.com/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 13 internal links, 7 external

    The homepage links to 13 pages on sepidhashtroodi.com and 7 external pages.

3 checks passed
  • Title: 54 characters

    Your title is a healthy 54 characters: “Sepideh Hashtroodi | UX Design & Information Architect”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://sepidhashtroodi.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (497 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix75
  • 1 linked page is broken

    Your homepage links to https://sepidhashtroodi.com/splunk.php, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 7 internal pages checked

    We fetched 7 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 5 small tap targets

    5 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix80
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 472 words of copy

    The homepage carries about 472 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sepidhashtroodi.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics
Hosting
Newfold Digital, Inc.

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 28 issues on sepidhashtroodi.com, including 8 speed issues, 6 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25