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sertec-ec.com website review
Visit site (opens in a new tab)Reviewed 8 November 202630 issues · 70 checks
This review found 30 issues worth fixing on sertec-ec.com, 9 of them high impact, across 70 checks. The most urgent: 3 tap targets too small. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #62,943 of 90,016 reviewed websitesbeats 26%
- #36,866 of 47,189 online storesbeats 18%
- #1,181 of 2,176 WooCommerce storesbeats 39%
Closest competitors among WooCommerce stores
Compare side by sideOne score from every part of this review. How it works
Speed
Mobile performance score: 73
73/100Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
550 ms · 128 KiB69 files are served with short cache lifetimes, so returning visitors download them again (128 KiB).
Render-blocking requests
550 ms12 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.
Improve image delivery
200 ms · 43 KiB2 images could be 43 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Reduce unused CSS
47 KiBAbout 47 KiB of CSS is downloaded but never applied on this page.
1 third-party service on the page
1 third-party service load with your homepage (Google Fonts), adding 80 KiB and 1 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 146 ms of it running JavaScript. That is comfortably low.
Server response: 75 ms
75 msYour server sent the HTML in 75 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.2 s
6.2 sYour largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 6.2 s
6.2 sThe page becomes fully interactive after 6.2 s. Good is under 3.8 s.
Speed Index: 4.9 s
4.9 sVisually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0.01
0.01The layout barely moves while loading (CLS 0.01, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
About 0.3 g of CO₂ per visit
0.31 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.31 g of CO₂e: 37.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.1 MB in 75 requests
1.1 MBYour homepage downloads 1.1 MB in 75 requests on a phone: fonts 431 KiB (4), images 363 KiB (18) and scripts 199 KiB (39). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (3 elements)
Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h5 and h3 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
33 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (15 characters)
Your title is only 15 characters: “sertec-ec.com |”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
11 internal links, 0 external
The homepage links to 11 pages on sertec-ec.com and 0 external pages.
4 checks passed
One H1 headline
Your main headline reads: “Tu Proveedor de Calidad”.
Canonical URL set
The canonical URL is https://sertec-ec.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://sertec-ec.com/wp-sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
9 pages without a meta description
/productos, /services, /about-us, /contact, /product/raloy-diesel-advanced-sae-15w-40-api-cj-4-sm and /product/diferenciales-ep-sae-85w-140-api-gl-5 and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
8 pages with very little text
/productos, /services, /contact, /product/raloy-diesel-advanced-sae-15w-40-api-cj-4-sm, /product/diferenciales-ep-sae-85w-140-api-gl-5 and /product/conjunto-de-biela and 2 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
9 internal pages checked
We fetched 9 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 9 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Function rdt not implemented.”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 112 words
The homepage has only about 112 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Privacy and tracking
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sertec-ec.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Hosting
- Hostinger
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on sertec-ec.com, including 7 speed issues, 4 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.