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serviacero.com website review

Visit site (opens in a new tab)Reviewed 25 October 202642 issues · 84 checks

This review found 42 issues worth fixing on serviacero.com, 16 of them high impact, across 84 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.1 s3.1 sMay 2Oct 173.9 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.6 s
May 9, 20263.5 s
May 16, 20263.4 s
May 23, 20263.5 s
May 30, 20263.7 s
Jun 6, 20263.7 s
Jun 13, 20263.9 s
Jun 20, 20263.9 s
Jun 27, 20263.9 s
Jul 4, 20263.9 s
Jul 11, 20263.9 s
Jul 18, 20263.9 s
Jul 25, 20263.9 s
Aug 1, 20263.8 s
Aug 8, 20263.7 s
Aug 15, 20263.7 s
Aug 22, 20263.7 s
Aug 29, 20263.7 s
Sep 5, 20263.6 s
Sep 12, 20263.4 s
Sep 19, 20263.2 s
Sep 26, 20263.4 s
Oct 3, 20263.4 s
Oct 10, 20263.5 s
Oct 17, 20263.9 s
Real-visitor tap response (INP)75th percentile, phones
150 ms105 msMay 2Oct 17120 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026110 ms
May 9, 2026110 ms
May 16, 2026123 ms
May 23, 2026128 ms
May 30, 2026131 ms
Jun 6, 2026132 ms
Jun 13, 2026122 ms
Jun 20, 2026125 ms
Jun 27, 2026127 ms
Jul 4, 2026139 ms
Jul 11, 2026145 ms
Jul 18, 2026141 ms
Jul 25, 2026145 ms
Aug 1, 2026132 ms
Aug 8, 2026126 ms
Aug 15, 2026127 ms
Aug 22, 2026123 ms
Aug 29, 2026119 ms
Sep 5, 2026118 ms
Sep 12, 2026114 ms
Sep 19, 2026112 ms
Sep 26, 2026112 ms
Oct 3, 2026112 ms
Oct 10, 2026113 ms
Oct 17, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of serviacero.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. serviacero.com at 0.4 s0.4 s
  2. serviacero.com at 0.8 s0.8 s
  3. serviacero.com at 1.1 s1.1 s
  4. serviacero.com at 1.5 s1.5 s
  5. serviacero.com at 1.9 s1.9 s
  6. serviacero.com at 2.3 s2.3 s
  7. serviacero.com at 2.6 s2.6 s
  8. serviacero.com at 3.0 s3.0 s

Speed

9 to fix58
  • Improve image delivery

    8.4 s · 8.9 MB

    17 images could be 8.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.4 s faster on a phone.

  • Render-blocking requests

    2.6 s

    32 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.

  • Use efficient cache lifetimes

    2.1 s · 432 KiB

    78 files are served with short cache lifetimes, so returning visitors download them again (432 KiB).

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58 (desktop: 56). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    600 ms · 252 KiB

    About 252 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 90 KiB

    About 90 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Minify JavaScript

    300 ms · 51 KiB

    51 KiB could be saved by minifying JavaScript.

  • Minify CSS

    300 ms · 31 KiB

    31 KiB could be saved by minifying CSS.

  • Google Tag Manager adds 266 ms

    266 ms

    Google Tag Manager costs a phone 266 ms of main-thread work and 368 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Google Analytics and Google/Doubleclick Ads and others), adding 430 KiB and 289 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 210 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 515 ms of it running JavaScript. That is comfortably low.

  • Server response: 103 ms

    103 ms

    Your server sent the HTML in 103 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 22.3 s

    22.3 s

    Your largest element takes 22.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Creemos en la fuerza transformadora del acero Impulsando el…”.

  • Time to Interactive: 22.5 s

    22.5 s

    The page becomes fully interactive after 22.5 s. Good is under 3.8 s.

  • Speed Index: 8.3 s

    8.3 s

    Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 110 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.6 s to 3.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 120 ms

    120 ms

    Real visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 175 ms

    175 ms

    Scripts block the page for only 175 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

Images and page weight

5 to fix43
  • Page weight: 13.6 MB in 113 requests

    13.6 MB

    Your homepage downloads 13.6 MB in 113 requests on a phone: images 12.0 MB (23), scripts 813 KiB (50) and fonts 491 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    logo_serviacero_centrado_horizontal_black-1.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 12 images in older formats

    12 images (834 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 12 images below the first screen load straight away

    12 images further down the page (834 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    41 KiB

    1 image is downloaded at several times the size a phone draws it, for example Serviacero-USA-1-1.jpg at 1,275 px wide, shown at 351 px. Resized copies would save about 41 KiB.

  • About 3.8 g of CO₂ per visit

    3.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.85 g of CO₂e: 461.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8992
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 25 images without alt text

    25 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (22 elements)

    All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8578
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 H1 headlines

    There are 3 <h1> headlines (“Creemos en la fuerza transformadora del acero”, “Impulsamos la Innovación y el progreso sostenible” and “Forjamos un futuro seguro y resistente juntos”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 79 internal links, 19 external

    The homepage links to 79 pages on serviacero.com and 19 external pages.

4 checks passed
  • Title: 49 characters

    Your title is a healthy 49 characters: “Grupo Serviacero - Soluciones Integrales de Acero”.

  • Canonical URL set

    The canonical URL is https://www.serviacero.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.serviacero.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (977 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (184 KiB, 277 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 15 pages without a meta description

    /linea-de-valores, /en/home, /nosotros, /contacto, /blog and /comunidad-serviacero and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page slow to respond

    /tubulares took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9278
  • 1 broken image

    1 image failed to load on a phone, for example https://www.serviacero.com/.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Unexpected token '&'”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    23 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 668 words of copy

    The homepage carries about 668 words of visible text.

2 checks passed
  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at serviacero.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager

Company

Employees
180
Headquarters
Leon

Upkeep, stack, hiring and company data from programmable.info

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