serverlessfirst.com website review

Your mobile performance score is 87. Pages that score under 90 lose visitors before the first paint.

3 third-party services load with your homepage (Google Tag Manager, Google Analytics and Fathom Analytics), adding 189 KiB and 171 ms of main-thread time.

1 long task block the main thread while loading, the longest for 164 ms. During a long task the page ignores taps.

About 94 KiB of JavaScript is downloaded but never used on this page.

1 image could be 91 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

1 file is served with short cache lifetimes, so returning visitors download them again (16 KiB).

About 10 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The layout shifts by 0.247 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The page becomes fully interactive after 4.5 s. Good is under 3.8 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image is downloaded at several times the size a phone draws it, for example paulswail_2021-09_a-square.jpeg at 764 px wide, shown at 192 px. Resized copies would save about 47 KiB.

1 image (109 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.15 g of CO₂e: 18.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Your meta description is only 50 characters: “AWS and serverless application consulting services”. 70 to 160 characters is enough to sell the click.

The homepage links to 35 pages on serverlessfirst.com and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://serverlessfirst.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://serverlessfirst.com/transition-to-serverless declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

https://serverlessfirst.com/newsletter, https://serverlessfirst.com/about and https://serverlessfirst.com/transition-to-serverless have no meta description, so Google writes the search snippet from whatever text it finds.

https://serverlessfirst.com/newsletter has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

9 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 253 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 4 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.