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sfox.com website review

Visit site (opens in a new tab)Reviewed 25 October 202638 issues · 103 checks

This review found 38 issues worth fixing on sfox.com, 14 of them high impact, across 103 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.8 s1.9 sMay 2Oct 173.9 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.7 s
May 16, 20262.8 s
May 23, 20262.8 s
May 30, 20262.9 s
Jun 6, 20262.2 s
Jun 13, 20262.5 s
Jun 20, 20262.4 s
Jun 27, 20262.6 s
Jul 4, 20262.7 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20263.2 s
Aug 22, 20263.6 s
Aug 29, 20264.5 s
Sep 5, 20263.8 s
Sep 12, 20263.4 s
Sep 19, 20263.7 s
Sep 26, 20263.9 s
Oct 3, 20263.7 s
Oct 10, 20264.0 s
Oct 17, 20263.9 s
Real-visitor tap response (INP)75th percentile, phones
269 ms102 msMay 9Oct 17121 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026240 ms
May 16, 2026181 ms
May 23, 2026197 ms
May 30, 2026250 ms
Jun 6, 2026183 ms
Jun 13, 2026202 ms
Jun 20, 2026174 ms
Sep 19, 2026149 ms
Sep 26, 2026149 ms
Oct 17, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sfox.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sfox.com at 0.7 s0.7 s
  2. sfox.com at 1.5 s1.5 s
  3. sfox.com at 2.2 s2.2 s
  4. sfox.com at 2.9 s2.9 s
  5. sfox.com at 3.7 s3.7 s
  6. sfox.com at 4.4 s4.4 s
  7. sfox.com at 5.1 s5.1 s
  8. sfox.com at 5.9 s5.9 s

sfox.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix45
  • Reduce unused JavaScript

    1.9 s · 938 KiB

    About 938 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Render-blocking requests

    2.3 s

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.0 s

    A phone's processor spends 7.0 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,419 HTML elements

    The page has 3,419 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Cloudflare CDN, YouTube and Google Tag Manager and others), adding 4.3 MB and 2.1 s of main-thread time.

  • Reduce unused CSS

    690 ms · 163 KiB

    About 163 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 690 ms faster on a phone.

  • Improve image delivery

    650 ms · 193 KiB

    2 images could be 193 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • YouTube adds 560 ms

    560 ms

    YouTube costs a phone 560 ms of main-thread work and 963 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Cloudflare CDN adds 570 ms

    570 ms

    Cloudflare CDN costs a phone 570 ms of main-thread work and 63 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 441 ms

    441 ms

    Google Tag Manager costs a phone 441 ms of main-thread work and 326 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 415 ms. During a long task the page ignores taps.

  • Vimeo adds 56 ms

    56 ms

    Vimeo costs a phone 56 ms of main-thread work and 2.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • JSDelivr CDN adds 274 ms

    274 ms

    JSDelivr CDN costs a phone 274 ms of main-thread work and 96 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 92 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (92 KiB).

  • Minify CSS

    150 ms · 3 KiB

    3 KiB could be saved by minifying CSS.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Minify JavaScript

    29 KiB

    29 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 53 ms

    53 ms

    Your server sent the HTML in 53 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.1 s

    3.1 s

    Real visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 26.9 s

    26.9 s

    The first text or image appears after 26.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 41.5 s

    41.5 s

    Your largest element takes 41.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Since 2014, sFOX has unified trading, custody, liquidity, a…”.

  • Speed Index: 26.9 s

    26.9 s

    Visually, the page fills in at 26.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 47.0 s

    47.0 s

    The page becomes fully interactive after 47.0 s. Good is under 3.8 s.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 63% slower for real visitors

    +63%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 3.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 36 images without width and height

    36 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 412 ms

    412 ms

    Scripts block taps and scrolling for 412 ms in total while the page loads. Good is under 200 ms.

5 checks passed
  • Real-user INP: 114 ms

    114 ms

    Real visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 696 ms

    696 ms

    Real visitors wait 696 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 36% faster for real visitors

    -36%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 240 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix45
  • Page weight: 11.1 MB in 139 requests

    11.1 MB

    Your homepage downloads 11.1 MB in 139 requests on a phone: fonts 4.1 MB (4), other files 2.6 MB (37) and images 2.2 MB (40). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 1.4 MB together. On a phone connection a single image that size takes seconds.

  • 5 images in older formats

    5 images (2.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (105 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 3.2 g of CO₂ per visit

    3.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.16 g of CO₂e: 379.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9598
  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 43 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • Meta description is long (179 characters)

    Your meta description is 179 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 59 internal links, 13 external

    The homepage links to 59 pages on sfox.com and 13 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “sFOX Inc”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “sFOX - The Institutional Crypto Engine & Prime Broker”.

  • Canonical URL set

    The canonical URL is https://www.sfox.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.sfox.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,066 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 7 third-party cookies

    7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 small tap targets

    4 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot set properties of null (setting 'href')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 30 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (sfox.com).

  • Valid certificate (54 days left)

    The certificate from Let's Encrypt · YE2 verifies for sfox.com and is valid for another 54 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://sfox.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 42 links work

    All 42 links checked from your homepage (32 internal, 10 external) answered without errors.

Domain and trust

  • No CAA record

    sfox.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 803 words of copy

    The homepage carries about 803 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book a Demo”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact Us”, “Book a Demo” and “Learn more”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:spf.mail.intercom.io include:customeriomail.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Segment and X (Twitter) Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 38 issues on sfox.com, including 24 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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