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sfox.com website review
Visit site (opens in a new tab)Reviewed 25 October 202638 issues · 103 checks
This review found 38 issues worth fixing on sfox.com, 14 of them high impact, across 103 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.2 s |
| May 9, 2026 | 2.7 s |
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 3.2 s |
| Aug 22, 2026 | 3.6 s |
| Aug 29, 2026 | 4.5 s |
| Sep 5, 2026 | 3.8 s |
| Sep 12, 2026 | 3.4 s |
| Sep 19, 2026 | 3.7 s |
| Sep 26, 2026 | 3.9 s |
| Oct 3, 2026 | 3.7 s |
| Oct 10, 2026 | 4.0 s |
| Oct 17, 2026 | 3.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 240 ms |
| May 16, 2026 | 181 ms |
| May 23, 2026 | 197 ms |
| May 30, 2026 | 250 ms |
| Jun 6, 2026 | 183 ms |
| Jun 13, 2026 | 202 ms |
| Jun 20, 2026 | 174 ms |
| Sep 19, 2026 | 149 ms |
| Sep 26, 2026 | 149 ms |
| Oct 17, 2026 | 121 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.5 s
2.2 s
2.9 s
3.7 s
4.4 s
5.1 s
5.9 s
sfox.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.9 s · 938 KiBAbout 938 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Render-blocking requests
2.3 s19 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.0 s
A phone's processor spends 7.0 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,419 HTML elements
The page has 3,419 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Cloudflare CDN, YouTube and Google Tag Manager and others), adding 4.3 MB and 2.1 s of main-thread time.
Reduce unused CSS
690 ms · 163 KiBAbout 163 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 690 ms faster on a phone.
Improve image delivery
650 ms · 193 KiB2 images could be 193 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
YouTube adds 560 ms
560 msYouTube costs a phone 560 ms of main-thread work and 963 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Cloudflare CDN adds 570 ms
570 msCloudflare CDN costs a phone 570 ms of main-thread work and 63 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 441 ms
441 msGoogle Tag Manager costs a phone 441 ms of main-thread work and 326 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 415 ms. During a long task the page ignores taps.
Vimeo adds 56 ms
56 msVimeo costs a phone 56 ms of main-thread work and 2.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
JSDelivr CDN adds 274 ms
274 msJSDelivr CDN costs a phone 274 ms of main-thread work and 96 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 92 KiB11 files are served with short cache lifetimes, so returning visitors download them again (92 KiB).
Minify CSS
150 ms · 3 KiB3 KiB could be saved by minifying CSS.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Minify JavaScript
29 KiB29 KiB could be saved by minifying JavaScript.
Legacy JavaScript
28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 53 ms
53 msYour server sent the HTML in 53 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.1 s
3.1 sReal visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 26.9 s
26.9 sThe first text or image appears after 26.9 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 41.5 s
41.5 sYour largest element takes 41.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Since 2014, sFOX has unified trading, custody, liquidity, a…”.
Speed Index: 26.9 s
26.9 sVisually, the page fills in at 26.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 47.0 s
47.0 sThe page becomes fully interactive after 47.0 s. Good is under 3.8 s.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 63% slower for real visitors
+63%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 3.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
36 images without width and height
36 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 412 ms
412 msScripts block taps and scrolling for 412 ms in total while the page loads. Good is under 200 ms.
5 checks passed
Real-user INP: 114 ms
114 msReal visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 696 ms
696 msReal visitors wait 696 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 36% faster for real visitors
-36%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 240 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 11.1 MB in 139 requests
11.1 MBYour homepage downloads 11.1 MB in 139 requests on a phone: fonts 4.1 MB (4), other files 2.6 MB (37) and images 2.2 MB (40). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 1.4 MB together. On a phone connection a single image that size takes seconds.
5 images in older formats
5 images (2.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (105 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 3.2 g of CO₂ per visit
3.16 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.16 g of CO₂e: 379.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 43 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (179 characters)
Your meta description is 179 characters; Google truncates after about 160, so the end of your pitch is cut.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
59 internal links, 13 external
The homepage links to 59 pages on sfox.com and 13 external pages.
7 checks passed
One H1 headline
Your main headline reads: “sFOX Inc”.
Title: 53 characters
Your title is a healthy 53 characters: “sFOX - The Institutional Crypto Engine & Prime Broker”.
Canonical URL set
The canonical URL is https://www.sfox.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.sfox.com/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,066 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 third-party cookies
7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 small tap targets
4 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot set properties of null (setting 'href')”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 30 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (sfox.com).
Valid certificate (54 days left)
The certificate from Let's Encrypt · YE2 verifies for sfox.com and is valid for another 54 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://sfox.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 42 links work
All 42 links checked from your homepage (32 internal, 10 external) answered without errors.
Domain and trust
No CAA record
sfox.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
About 803 words of copy
The homepage carries about 803 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book a Demo”.
8 calls to action
The homepage has 8 calls to action, for example “Contact Us”, “Book a Demo” and “Learn more”.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:spf.mail.intercom.io include:customeriomail.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Segment and X (Twitter) Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on sfox.com, including 24 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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