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serpstat.com website review

Visit site (opens in a new tab)Reviewed 25 October 202625 issues · 92 checks

This review found 25 issues worth fixing on serpstat.com, 5 of them high impact, across 92 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.8 sMay 2Oct 172.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.9 s
May 9, 20261.8 s
May 16, 20261.8 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.2 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
568 ms386 msMay 2Oct 17547 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026409 ms
May 9, 2026407 ms
May 16, 2026418 ms
May 23, 2026424 ms
May 30, 2026424 ms
Jun 6, 2026435 ms
Jun 13, 2026427 ms
Jun 20, 2026447 ms
Jun 27, 2026469 ms
Jul 4, 2026484 ms
Jul 11, 2026494 ms
Jul 18, 2026494 ms
Jul 25, 2026510 ms
Aug 1, 2026509 ms
Aug 8, 2026519 ms
Aug 15, 2026525 ms
Aug 22, 2026525 ms
Aug 29, 2026540 ms
Sep 5, 2026522 ms
Sep 12, 2026513 ms
Sep 19, 2026515 ms
Sep 26, 2026520 ms
Oct 3, 2026539 ms
Oct 10, 2026546 ms
Oct 17, 2026547 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of serpstat.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. serpstat.com at 0.4 s0.4 s
  2. serpstat.com at 0.8 s0.8 s
  3. serpstat.com at 1.1 s1.1 s
  4. serpstat.com at 1.5 s1.5 s
  5. serpstat.com at 1.9 s1.9 s
  6. serpstat.com at 2.3 s2.3 s
  7. serpstat.com at 2.6 s2.6 s
  8. serpstat.com at 3.0 s3.0 s

serpstat.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix73
  • Render-blocking requests

    1.8 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73 (desktop: 65). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, GetSiteControl and Other Google APIs/SDKs and others), adding 1.2 MB and 771 ms of main-thread time.

  • Reduce unused JavaScript

    370 ms · 479 KiB

    About 479 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 370 ms faster on a phone.

  • Google Tag Manager adds 715 ms

    715 ms

    Google Tag Manager costs a phone 715 ms of main-thread work and 919 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 152 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    14 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (14 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Improve image delivery

    4 KiB

    1 image could be 4 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 1.1 s of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 10.8 s

    10.8 s

    The page becomes fully interactive after 10.8 s. Good is under 3.8 s.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 275 ms

    275 ms

    Real visitors wait 275 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 34% slower for real visitors

    +34%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 409 ms to 547 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.5 s

    3.5 s

    Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 347 ms

    347 ms

    Scripts block taps and scrolling for 347 ms in total while the page loads. Good is under 200 ms.

  • 17 images without width and height

    17 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.033

    0.033

    The layout barely moves while loading (CLS 0.033, good is under 0.1).

Images and page weight

100
  • About 0.4 g of CO₂ per visit

    0.41 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.41 g of CO₂e: 48.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.4 MB in 73 requests

    1.4 MB

    Your homepage downloads 1.4 MB in 73 requests on a phone: scripts 1.1 MB (14), images 157 KiB (29) and fonts 91 KiB (3). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9795
  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 36 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 57 internal links, 15 external

    The homepage links to 57 pages on serpstat.com and 15 external pages.

8 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Boost your online presence with Serpstat ➤ A powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research …”.

  • One H1 headline

    Your main headline reads: “Speed upsearch marketinggoals achievement”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Serpstat – Marketing Tool for SEO and Content Tasks”.

  • Canonical URL set

    The canonical URL is https://serpstat.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://serpstat.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (863 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (12 KiB, 84 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    /p/serpstat_demo_tour_en.html has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /p/serpstat_demo_tour_en.html has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://accounts.google.com/gsi/style' from origin 'https://serpstat.com' has been blocked…”.

2 checks passed
  • Tap targets are thumb-sized

    17 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (serpstat.com).

  • Valid certificate (19 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for serpstat.com and is valid for another 19 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://serpstat.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 54 links work

    All 54 links checked from your homepage (40 internal, 14 external) answered without errors.

Domain and trust

  • DNSSEC is off

    serpstat.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 12 years old

    12 years

    serpstat.com was registered in Oct 2014 through NICNAMES, INC.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only ssl.com, comodoca.com, digicert.com and letsencrypt.org to issue certificates for serpstat.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Oct 2029

    serpstat.com is registered until Oct 2029.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 303 words of copy

    The homepage carries about 303 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “Pricing”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Learn more”, “Pricing” and “Try 7 days for free”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks, 5 customer or partner logos, 2 trust badges and “600+ reviews”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:94.130.219.158 include:mxsspf.sendpulse.com include:spf2.esputnik.com include:amazonses.com include:_netbloc…”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager

Company

Founded
2013
Headquarters
Odesa

Upkeep, stack, hiring and company data from programmable.info

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