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shell.us website review

Visit site (opens in a new tab)Reviewed 20 October 202620 issues · 58 checks

This review found 20 issues worth fixing on shell.us, 6 of them high impact, across 58 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

83B

Closest competitors among reviewed websites

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
3.2 s1.8 sMay 2Oct 172.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.1 s
May 9, 20262.0 s
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.3 s
Jul 11, 20262.4 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.7 s
Aug 22, 20262.9 s
Aug 29, 20263.0 s
Sep 5, 20262.9 s
Sep 12, 20262.8 s
Sep 19, 20262.6 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
1.6 s0 msMay 2Oct 17182 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026159 ms
May 9, 2026155 ms
May 16, 2026159 ms
May 23, 2026162 ms
May 30, 2026163 ms
Jun 6, 2026166 ms
Jun 13, 2026165 ms
Jun 20, 2026170 ms
Jun 27, 2026178 ms
Jul 4, 2026280 ms
Jul 11, 2026794 ms
Jul 18, 20261.3 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.2 s
Aug 22, 2026935 ms
Aug 29, 2026476 ms
Sep 5, 2026322 ms
Sep 12, 2026268 ms
Sep 19, 2026211 ms
Sep 26, 2026180 ms
Oct 3, 2026183 ms
Oct 10, 2026180 ms
Oct 17, 2026182 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

www.shell.us (opens in a new tab)
Full-page screenshot of shell.us (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shell.us at 0.4 s0.4 s
  2. shell.us at 0.8 s0.8 s
  3. shell.us at 1.1 s1.1 s
  4. shell.us at 1.5 s1.5 s
  5. shell.us at 1.9 s1.9 s
  6. shell.us at 2.3 s2.3 s
  7. shell.us at 2.6 s2.6 s
  8. shell.us at 3.0 s3.0 s

Speed

1 to fix100

  • Render-blocking requests

    450 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 450 ms.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed

  • Mobile performance score: 100

    100/100

    Your mobile performance score is 100 (desktop: 100). That is in Google's “good” band (90 and up).

  • Main-thread work: 0.1 s

    A phone's processor spends 0.1 s on main-thread work while loading, 7 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix67

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 243 ms

    243 ms

    Real visitors wait 243 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 159 ms to 182 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 551 ms

    551 ms

    Real visitors wait 551 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 1.6 s

    1.6 s

    Your largest element renders in 1.6 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Our website uses tracking technologies to make our website …”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Speed Index: 1.6 s

    1.6 s

    Visually, the page fills in at 1.6 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

  • Time to Interactive: 1.6 s

    1.6 s

    The page is fully interactive after 1.6 s.

Images and page weight

100

  • About 0.04 g of CO₂ per visit

    0.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.04 g of CO₂e: 4.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed

  • Page weight: 145 KiB in 8 requests

    145 KiB

    Your homepage downloads 145 KiB in 8 requests on a phone: fonts 60 KiB (1), scripts 44 KiB (1) and images 19 KiB (2). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 8995

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • 20 tap targets too small

    20 tap targets are too small or too close together to hit reliably with a finger.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9270

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (15 characters)

    Your title is only 15 characters: “Shell USA, Inc.”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (205 characters)

    Your meta description is 205 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

4 checks passed

  • Canonical URL set

    The canonical URL is https://www.shell.us/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.shell.us/.sitemap.xml.

AI search readiness

2 to fix63

  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 268 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.shell.us/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

1 to fixGoogle 9697

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

3 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    17 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix40

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 268 words of copy

    The homepage carries about 268 words of visible text.

1 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

Privacy and tracking

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed

  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shell.us, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Company

Founded
1912
Headquarters
Shell Centre

Upkeep, stack, hiring and company data from programmable.info

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This review found 20 issues on shell.us, including 4 speed issues, 6 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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