shipwaves.com website review

2 images could be 293 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

3 files are served with short cache lifetimes, so returning visitors download them again (488 KiB).

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

About 68 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 470 ms faster on a phone.

About 277 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 160 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).

3 long tasks block the main thread while loading, the longest for 254 ms. During a long task the page ignores taps.

Google Maps costs a phone 212 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 third-party services load with your homepage (Google Maps, zohopublic.in and zohocdn.com and others), adding 660 KiB and 268 ms of main-thread time.

Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “hero image”.

The page becomes fully interactive after 10.1 s. Good is under 3.8 s.

The layout shifts by 0.275 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

5 form fields have no label, so screen readers announce an empty box and autofill guesses.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Headings skip levels (h2 → h5, h3 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (2 elements).

Your title is 149 characters, so Google will cut it off around 60: “International Logistics Solution Provider, Digital Freight Forwarder, Freight Calculator,…”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 28 pages on shipwaves.com and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://shipwaves.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://shipwaves.com/investors has no meta description, so Google writes the search snippet from whatever text it finds.

https://shipwaves.com/digital-freight-forwarding, https://shipwaves.com/about-us, https://shipwaves.com/press-and-media, https://shipwaves.com/help-center, https://shipwaves.com/events-articles and https://shipwaves.com/contact-us and 1 other use the same meta description. A description written for each page earns more clicks.

https://shipwaves.com/press-and-media, https://shipwaves.com/investors and https://shipwaves.com/privacy-policy have no <h1> headline, so visitors and search engines get no clear main topic.

https://shipwaves.com/events-articles has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 424 words of visible text.

Opening the homepage sets 1 cookie, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.