shopex.cn website review

84 files are served with short cache lifetimes, so returning visitors download them again (8.1 MB).

29 images could be 5.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.7 s faster on a phone.

A phone's processor spends 8.8 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

About 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 380 ms faster on a phone.

The page has 2,422 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

1 long task block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.

3 third-party services load with your homepage (udesk.cn, Baidu Analytics and weiling.cn), adding 81 KiB and 67 ms of main-thread time.

About 23 KiB of JavaScript is downloaded but never used on this page.

Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

Your largest element takes 27.1 s to render on a phone. Google's threshold for “good” is 2.5 s.

The page becomes fully interactive after 29.0 s. Good is under 3.8 s.

Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

81 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 8.4 MB in 138 requests on a phone: images 8.1 MB (94), scripts 264 KiB (20) and stylesheets 48 KiB (4). Under 2 MB keeps phones on slow connections fast.

6 images weigh 5.7 MB together. On a phone connection a single image that size takes seconds.

12 images are downloaded at several times the size a phone draws them, for example 2c2a9c1d7e9778c0613be8a0e9db7e8be07ef12e.gif at 476 px wide, shown at 110 px. Resized copies would save about 3.8 MB.

21 images (7.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

18 images further down the page (5.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.39 g of CO₂e: 287.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

37 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 108 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is only 26 characters: “商派ShopeX AI - 品牌企业AI数智科技伙伴”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link has no real href, so search engines can't follow it.

The homepage links to 102 pages on shopex.cn and 11 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.shopex.cn/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.shopex.cn/bbc-retail, https://www.shopex.cn/cross-border, https://www.shopex.cn/yundian, https://www.shopex.cn/s2b2c, https://www.shopex.cn/member-portal and https://www.shopex.cn/employee-welfare and 5 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

https://www.shopex.cn/ecshopx, https://www.shopex.cn/bbc-retail, https://www.shopex.cn/cross-border, https://www.shopex.cn/yundian, https://www.shopex.cn/s2b2c and https://www.shopex.cn/multi-platform-mall and 6 others took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://www.shopex.cn/.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 295 words of visible text.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.