shoyoroll.uk website review

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

9 images could be 177 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

17 files are served with short cache lifetimes, so returning visitors download them again (260 KiB).

Shopify costs a phone 123 ms of main-thread work and 403 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Shopify, Mailchimp and kiwisizing.com and others), adding 762 KiB and 242 ms of main-thread time.

About 232 KiB of JavaScript is downloaded but never used on this page.

1 long task block the main thread while loading, the longest for 69 ms. During a long task the page ignores taps.

About 12 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 12.1 s. Good is under 3.8 s.

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 72 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.9 MB in 275 requests on a phone: images 1.2 MB (24), scripts 797 KiB (122) and other files 696 KiB (96). Under 2 MB keeps phones on slow connections fast.

1STORE_BANNER_copy_87e71ee8-8c6c-4acf-a326-76793cce81a1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 99.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Your title is only 12 characters: “Shoyoroll UK”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your <h1> is empty.

The homepage links to 50 pages on shoyoroll.uk and 1 external page.

https://www.shoyoroll.uk/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.shoyoroll.uk/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.shoyoroll.uk/collections/all, https://www.shoyoroll.uk/customer_authentication/redirect, https://www.shoyoroll.uk/collections/kimonos, https://www.shoyoroll.uk/collections/no-gi, https://www.shoyoroll.uk/collections/apparel and https://www.shoyoroll.uk/collections/accessories and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.shoyoroll.uk/collections/all, https://www.shoyoroll.uk/customer_authentication/redirect, https://www.shoyoroll.uk/collections/kimonos, https://www.shoyoroll.uk/collections/no-gi, https://www.shoyoroll.uk/collections/apparel and https://www.shoyoroll.uk/collections/accessories and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.shoyoroll.uk/pages/the-kimono and https://www.shoyoroll.uk/pages/contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 121 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.