shus.dk website review

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

24 files are served with short cache lifetimes, so returning visitors download them again (101 KiB).

7 images could be 315 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

The page has 1,873 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 40 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (helloretailcdn.com, Clarity and Klaviyo and others), adding 624 KiB and 260 ms of main-thread time.

About 26 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 160 ms faster on a phone.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

21 KiB could be saved by minifying JavaScript.

3 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 11.2 s. Good is under 3.8 s.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

For real visitors the layout shifts by 0.20 (75th percentile). Good is under 0.1.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 88 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.1 MB in 393 requests on a phone: other files 1.3 MB (248), images 1.1 MB (33) and scripts 508 KiB (79). Under 2 MB keeps phones on slow connections fast.

forsidefoto2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

8 images further down the page (245 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

7 form fields have no label, so screen readers announce an empty box and autofill guesses.

Your title is only 7 characters: “SHUS.dk”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 59 characters: “LÆKRE ULDHJEMMESKO FREMSTILLET AF 100% REN ECO-FRIENDLY ULD”. 70 to 160 characters is enough to sell the click.

Your <h1> is empty.

The homepage links to 102 pages on shus.dk and 2 external pages.

https://shus.dk/collections/sutsko, https://shus.dk/collections/hjemmesko and https://shus.dk/collections/stoevler have no meta description, so Google writes the search snippet from whatever text it finds.

https://shus.dk/products/uldtoffel-100-ren-uld-model-beige-m-sal-i-skind and https://shus.dk/products/uldstovle-100-ren-uld-model-rod-m-gummisal took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

4 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your longest form asks for 9 fields (0 required). Every extra field lowers completion.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 699 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 18 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.