shus.se website review

The page has 4,308 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

About 51 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 510 ms faster on a phone.

6 images could be 139 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

Shopify costs a phone 61 ms of main-thread work and 421 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 files are served with short cache lifetimes, so returning visitors download them again (79 KiB).

5 third-party services load with your homepage (Cookiebot, Shopify and profitmetrics.io and others), adding 637 KiB and 167 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 119 ms. During a long task the page ignores taps.

About 14 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 8.1 s. Good is under 3.8 s.

Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.5 MB in 327 requests on a phone: other files 1.3 MB (231), scripts 577 KiB (49) and images 554 KiB (19). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Form elements must have labels: 1 element on the page fails this check, rated critical by axe-core.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 7 characters: “SHUS.se”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 63 pages on shus.se and 0 external pages.

https://www.shus.se/collections/tofflor, https://www.shus.se/collections/hemmaskor, https://www.shus.se/collections/ullstovlar and https://www.shus.se/collections/andre-uld-produkter have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.shus.se/products/shus-tofflor-av-100-ren-ull-denim and https://www.shus.se/products/shus-tofflor-av-100-ren-ull-rosa use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 620 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 9 cookies (measured from a US location before any click).

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.