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shyle.in website review

Visit site (opens in a new tab)Reviewed 7 November 202635 issues · 91 checks

This review found 35 issues worth fixing on shyle.in, 12 of them high impact, across 91 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.5 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.7 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
232 ms151 msMay 16Oct 31218 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026160 ms
May 23, 2026164 ms
May 30, 2026172 ms
Jun 6, 2026185 ms
Jun 13, 2026198 ms
Jun 20, 2026211 ms
Jun 27, 2026220 ms
Jul 4, 2026223 ms
Jul 11, 2026221 ms
Jul 18, 2026212 ms
Jul 25, 2026202 ms
Aug 1, 2026192 ms
Aug 8, 2026190 ms
Aug 15, 2026189 ms
Aug 22, 2026190 ms
Aug 29, 2026191 ms
Sep 5, 2026192 ms
Sep 12, 2026192 ms
Sep 19, 2026192 ms
Sep 26, 2026197 ms
Oct 3, 2026201 ms
Oct 10, 2026204 ms
Oct 17, 2026209 ms
Oct 24, 2026214 ms
Oct 31, 2026218 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of shyle.in (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. shyle.in at 0.6 s0.6 s
  2. shyle.in at 1.2 s1.2 s
  3. shyle.in at 1.9 s1.9 s
  4. shyle.in at 2.5 s2.5 s
  5. shyle.in at 3.1 s3.1 s
  6. shyle.in at 3.7 s3.7 s
  7. shyle.in at 4.3 s4.3 s
  8. shyle.in at 4.9 s4.9 s

Speed

9 to fix64
  • Use efficient cache lifetimes

    3.0 s · 456 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (456 KiB).

  • Reduce unused JavaScript

    2.7 s · 398 KiB

    About 398 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Improve image delivery

    1.8 s · 1.3 MB

    46 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (gokwik.co, Other Google APIs/SDKs and Shopify and others), adding 1.4 MB and 246 ms of main-thread time.

  • Reduce unused CSS

    310 ms · 70 KiB

    About 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • 2,364 HTML elements

    The page has 2,364 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • gokwik.co adds 146 ms

    146 ms

    gokwik.co costs a phone 146 ms of main-thread work and 748 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 21 ms

    21 ms

    Shopify costs a phone 21 ms of main-thread work and 423 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Duplicated JavaScript

    12 KiB

    12 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 420 ms of it running JavaScript. That is comfortably low.

  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 15.5 s

    15.5 s

    Your largest element takes 15.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 15.5 s

    15.5 s

    The page becomes fully interactive after 15.5 s. Good is under 3.8 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 33% slower for real visitors

    +33%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 160 ms to 218 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 197 ms

    197 ms

    Real visitors wait 197 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 538 ms

    538 ms

    Real visitors wait 538 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 10 ms

    10 ms

    Scripts block the page for only 10 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix60
  • Page weight: 13.8 MB in 176 requests

    13.8 MB

    Your homepage downloads 13.8 MB in 176 requests on a phone: media 8.9 MB (1), images 3.2 MB (80) and scripts 1.4 MB (60). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    tankin_mob.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images far larger than shown

    301 KiB

    3 images are downloaded at several times the size a phone draws them, for example Golden_Hand_Holding_Rupee_Note_1_1.png at 1,254 px wide, shown at 27 px. Resized copies would save about 301 KiB.

  • 1 image in older formats

    1 image (64 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (139 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.9 g of CO₂ per visit

    3.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.91 g of CO₂e: 469.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8489
  • 26 tap targets too small

    26 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (19 elements)

    Scrollable region must have keyboard access: 19 elements on the page fail this check, rated serious by axe-core.

  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598
  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 185 internal links, 4 external

    The homepage links to 185 pages on shyle.in and 4 external pages.

8 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Shop 92.5 silver jewellery handcrafted in Jaipur — earrings, necklaces, bangles, kadas & anklets. Cash on delivery, fre…”.

  • One H1 headline

    Your main headline reads: “shyle”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Shyle Silver Jewellery - As seen on Shark Tank India”.

  • Canonical URL set

    The canonical URL is https://www.shyle.in/.

  • Structured data in place

    Structured data found: FAQPage, LocalBusiness, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.shyle.in/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (711 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.shyle.in/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 8 pages without a meta description

    https://www.shyle.in/collections/karwachauth-edit, https://www.shyle.in/collections/diwali-edit, https://www.shyle.in/collections/gift-hamper, https://www.shyle.in/collections/mens-cufflink, https://www.shyle.in/collections/mens-pendant and https://www.shyle.in/collections/mens-necklace and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://www.shyle.in/collections/karwachauth-edit, https://www.shyle.in/collections/diwali-edit, https://www.shyle.in/collections/gift-hamper, https://www.shyle.in/collections/earrings, https://www.shyle.in/collections/rings and https://www.shyle.in/collections/pendants and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 27 small tap targets

    27 of 89 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Identifier 'origFetch' has already been declared”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix78
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 532 words of copy

    The homepage carries about 532 words of visible text.

6 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Shop By Price Range”, “SIGN UP” and “Contact Us”.

  • 26 short forms

    26 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 40 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Opening hours shown

    Your opening hours are on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 35 cookies set on arrival

    35

    Opening the homepage sets 35 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at shyle.in, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blotout Edgetag · Microsoft Clarity · Judge Me Reviews · Gokwik Cart Slide Cart Drawer · Tapita Seo Speed · Quinn Shoppable Reel · Essentials Estimated Delivery · Flits Wishlist · Columsprout · nfcube.com · shiprocket.in · nice-team.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on shyle.in, including 14 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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