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sidas.ch website review
Visit site (opens in a new tab)Reviewed 8 November 202630 issues · 85 checks
This review found 30 issues worth fixing on sidas.ch, 5 of them high impact, across 85 checks. The most urgent: main-thread work: 7.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #9,265 of 93,301 reviewed websitesbeats 86%
- #5,384 of 49,812 online storesbeats 85%
- #5,211 of 44,968 Shopify storesbeats 83%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 130 ms |
| May 23, 2026 | 136 ms |
| May 30, 2026 | 144 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 145 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 142 ms |
| Jul 11, 2026 | 140 ms |
| Jul 18, 2026 | 145 ms |
| Jul 25, 2026 | 142 ms |
| Aug 1, 2026 | 140 ms |
| Aug 8, 2026 | 146 ms |
| Aug 15, 2026 | 151 ms |
| Aug 22, 2026 | 155 ms |
| Aug 29, 2026 | 158 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 155 ms |
| Sep 19, 2026 | 149 ms |
| Sep 26, 2026 | 138 ms |
| Oct 3, 2026 | 137 ms |
| Oct 10, 2026 | 131 ms |
| Oct 17, 2026 | 138 ms |
| Oct 24, 2026 | 141 ms |
| Oct 31, 2026 | 144 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 7.1 s
A phone's processor spends 7.1 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,450 HTML elements
The page has 4,450 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, ZenDesk and Klaviyo and others), adding 1.9 MB and 1.1 s of main-thread time.
Mobile performance score: 74
74/100Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Reduce unused JavaScript
789 KiBAbout 789 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 381 ms
381 msGoogle Tag Manager costs a phone 381 ms of main-thread work and 531 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ZenDesk adds 264 ms
264 msZenDesk costs a phone 264 ms of main-thread work and 473 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 265 ms. During a long task the page ignores taps.
Klaviyo adds 224 ms
224 msKlaviyo costs a phone 224 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
226 KiB10 images could be 226 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
216 KiB11 files are served with short cache lifetimes, so returning visitors download them again (216 KiB).
Legacy JavaScript
53 KiBPolyfills for old browsers add 53 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 17.1 s
17.1 sThe page becomes fully interactive after 17.1 s. Good is under 3.8 s.
Total Blocking Time: 603 ms
603 msScripts block taps and scrolling for 603 ms in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 3.5 s
3.5 sYour largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “SKI MERINO”.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 130 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 144 ms
144 msReal visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 348 ms
348 msReal visitors wait 348 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 3.3 s
3.3 sVisually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.9 MB in 280 requests
3.9 MBYour homepage downloads 3.9 MB in 280 requests on a phone: scripts 1.9 MB (95), images 912 KiB (32) and other files 811 KiB (110). Under 2 MB keeps phones on slow connections fast.
About 1.1 g of CO₂ per visit
1.11 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 132.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
28 text elements with low contrast
28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (17 elements)
All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (7 elements)
Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 141 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (73 characters)
Your title is 73 characters, so Google will cut it off around 60: “Sidas - Expert in Foot Comfort: Insoles, Socks and Protectors. – Sidas CH”.
Meta description is long (191 characters)
Your meta description is 191 characters; Google truncates after about 160, so the end of your pitch is cut.
3 links crawlers can't follow
3 links have no real href, so search engines can't follow them.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
282 internal links, 16 external
The homepage links to 282 pages on sidas.ch and 16 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Sidas - Expert in Foot Comfort: Insoles, Socks and Protectors.”.
Canonical URL set
The canonical URL is https://www.sidas.ch/en.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.sidas.ch/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,885 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.sidas.ch/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://www.sidas.ch/en/pages/delivery-and-tracking and https://www.sidas.ch/en/pages/contact have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 141 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
13 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 882 words of copy
The homepage carries about 882 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop now”.
6 calls to action
The homepage has 6 calls to action, for example “Contact”, “Shop now” and “Try our Finder”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sidas.ch, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Easy Tag Gtm Data Layer · Eg Auto Add To Cart · Revenuehunt · dpd.fr · redirectify.app
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on sidas.ch, including 13 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.