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sigmasupply.com website review

Visit site (opens in a new tab)Reviewed 30 October 202649 issues · 90 checks

This review found 49 issues worth fixing on sigmasupply.com, 20 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
12.3 s2.4 sMay 9Oct 176.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 202611.2 s
May 16, 20269.3 s
May 23, 20268.0 s
May 30, 20267.4 s
Jun 6, 20266.5 s
Jun 13, 20265.7 s
Jun 20, 20266.0 s
Jun 27, 20266.9 s
Jul 4, 20267.5 s
Jul 11, 20268.4 s
Jul 18, 20267.6 s
Jul 25, 20266.9 s
Aug 1, 202610.6 s
Aug 8, 202610.9 s
Aug 15, 202610.8 s
Aug 22, 20268.2 s
Aug 29, 20264.5 s
Sep 5, 20264.2 s
Sep 12, 20263.5 s
Sep 19, 20263.9 s
Sep 26, 20264.1 s
Oct 3, 20264.5 s
Oct 10, 20265.3 s
Oct 17, 20266.0 s
Real-visitor tap response (INP)75th percentile, phones
99 ms84 msMay 9Jul 2588 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202697 ms
Jun 6, 202687 ms
Jun 13, 202687 ms
Jun 20, 202686 ms
Jul 25, 202688 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sigmasupply.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sigmasupply.com at 0.8 s0.8 s
  2. sigmasupply.com at 1.7 s1.7 s
  3. sigmasupply.com at 2.5 s2.5 s
  4. sigmasupply.com at 3.3 s3.3 s
  5. sigmasupply.com at 4.2 s4.2 s
  6. sigmasupply.com at 5.0 s5.0 s
  7. sigmasupply.com at 5.8 s5.8 s
  8. sigmasupply.com at 6.7 s6.7 s

Speed

14 to fix28
  • Reduce unused JavaScript

    13.3 s · 3.7 MB

    About 3.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 13.3 s faster on a phone.

  • Improve image delivery

    3.6 s · 3.5 MB

    32 images could be 3.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.6 s faster on a phone.

  • Render-blocking requests

    4.0 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.

  • Use efficient cache lifetimes

    3.1 s · 833 KiB

    50 files are served with short cache lifetimes, so returning visitors download them again (833 KiB).

  • YouTube adds 1.9 s

    1.9 s

    YouTube costs a phone 1.9 s of main-thread work and 5.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    1.1 s · 192 KiB

    About 192 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.0 s

    A phone's processor spends 8.0 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,197 HTML elements

    The page has 3,197 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Other Google APIs/SDKs and others), adding 6.5 MB and 2.6 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 734 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 347 ms

    347 ms

    Google Tag Manager costs a phone 347 ms of main-thread work and 569 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Other Google APIs/SDKs adds 280 ms

    280 ms

    Other Google APIs/SDKs costs a phone 280 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • Minify JavaScript

    150 ms · 50 KiB

    50 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    150 ms · 8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    150 ms · 6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 40 ms

    40 ms

    Your server sent the HTML in 40 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix36
  • Largest Contentful Paint: 39.5 s

    39.5 s

    Your largest element takes 39.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 20.2 s

    20.2 s

    Visually, the page fills in at 20.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 60.6 s

    60.6 s

    The page becomes fully interactive after 60.6 s. Good is under 3.8 s.

  • Total Blocking Time: 2.0 s

    2.0 s

    Scripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 5.2 s

    5.2 s

    The first text or image appears after 5.2 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 97 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Largest content (LCP) got 45% faster for real visitors

    -45%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 11.2 s to 6.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 12.1 MB in 182 requests

    12.1 MB

    Your homepage downloads 12.1 MB in 182 requests on a phone: scripts 6.1 MB (47), images 4.2 MB (51) and fonts 700 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • About 3.4 g of CO₂ per visit

    3.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.42 g of CO₂e: 410.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 6857
  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • 8 buttons without a name

    8 buttons have no accessible name, so screen readers announce just “button”.

  • [role]s do not have all required [aria-*] attributes

    [role]s do not have all required [aria-*] attributes (1 element).

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 31 tap targets too small

    31 tap targets are too small or too close together to hit reliably with a finger.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    4 frames have no title, so screen-reader users cannot tell what they contain.

  • button, link, and menuitem elements do not have accessible names.

    button, link, and menuitem elements do not have accessible names. (1 element).

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 41 images in the HTML carry an alt attribute.

  • 4 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 7 WCAG 2.2 A/AA and best-practice rules on the phone render: 4 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

9 to fixGoogle 7766
  • Title is short (29 characters)

    Your title is only 29 characters: “Sigma Supply of North America”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 9 H1 headlines

    There are 9 <h1> headlines (“The Tork® Electronic Hand Towel Dispenser”, “Durable and Heavy-Duty” and “Cushions and conforms to secure items in transit.”). One clear main headline is easier for people and search engines.

  • Meta description is long (197 characters)

    Your meta description is 197 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.sigmasupply.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at sigmasupply.com/robots.txt, the first file search crawlers ask for.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 392 internal links, 12 external

    The homepage links to 392 pages on sigmasupply.com and 12 external pages.

1 checks passed
  • Canonical URL set

    The canonical URL is https://www.sigmasupply.com/cat/.

AI search readiness

1 to fix69
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.sigmasupply.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Other pages

3 to fix83
  • 2 pages share a title

    / and https://www.sigmasupply.com/products all use the title “Sigma Supply of North America”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://www.sigmasupply.com/online-shopping and https://www.sigmasupply.com/sigma-direct have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.sigmasupply.com/products, whose canonical is https://www.sigmasupply.com/cat. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages slow to respond

    https://www.sigmasupply.com/products, https://www.sigmasupply.com/online-shopping and https://www.sigmasupply.com/sigma-direct took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    3 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

3 to fixGoogle 3191
  • 8 third-party cookies

    8 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,557 words of copy

    The homepage carries about 1,557 words of visible text.

5 checks passed
  • 19 calls to action

    The homepage has 19 calls to action, for example “Sign Up”, “Service Request” and “Emergency Contact List”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sigmasupply.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Analytics | Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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