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sigmasupply.com website review
Visit site (opens in a new tab)Reviewed 30 October 202649 issues · 90 checks
This review found 49 issues worth fixing on sigmasupply.com, 20 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
59FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 11.2 s |
| May 16, 2026 | 9.3 s |
| May 23, 2026 | 8.0 s |
| May 30, 2026 | 7.4 s |
| Jun 6, 2026 | 6.5 s |
| Jun 13, 2026 | 5.7 s |
| Jun 20, 2026 | 6.0 s |
| Jun 27, 2026 | 6.9 s |
| Jul 4, 2026 | 7.5 s |
| Jul 11, 2026 | 8.4 s |
| Jul 18, 2026 | 7.6 s |
| Jul 25, 2026 | 6.9 s |
| Aug 1, 2026 | 10.6 s |
| Aug 8, 2026 | 10.9 s |
| Aug 15, 2026 | 10.8 s |
| Aug 22, 2026 | 8.2 s |
| Aug 29, 2026 | 4.5 s |
| Sep 5, 2026 | 4.2 s |
| Sep 12, 2026 | 3.5 s |
| Sep 19, 2026 | 3.9 s |
| Sep 26, 2026 | 4.1 s |
| Oct 3, 2026 | 4.5 s |
| Oct 10, 2026 | 5.3 s |
| Oct 17, 2026 | 6.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 97 ms |
| Jun 6, 2026 | 87 ms |
| Jun 13, 2026 | 87 ms |
| Jun 20, 2026 | 86 ms |
| Jul 25, 2026 | 88 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.7 s
2.5 s
3.3 s
4.2 s
5.0 s
5.8 s
6.7 s
Speed
Reduce unused JavaScript
13.3 s · 3.7 MBAbout 3.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 13.3 s faster on a phone.
Improve image delivery
3.6 s · 3.5 MB32 images could be 3.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.6 s faster on a phone.
Render-blocking requests
4.0 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.
Use efficient cache lifetimes
3.1 s · 833 KiB50 files are served with short cache lifetimes, so returning visitors download them again (833 KiB).
YouTube adds 1.9 s
1.9 sYouTube costs a phone 1.9 s of main-thread work and 5.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
1.1 s · 192 KiBAbout 192 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 28
28/100Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.0 s
A phone's processor spends 8.0 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,197 HTML elements
The page has 3,197 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google Tag Manager and Other Google APIs/SDKs and others), adding 6.5 MB and 2.6 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 734 ms. During a long task the page ignores taps.
Google Tag Manager adds 347 ms
347 msGoogle Tag Manager costs a phone 347 ms of main-thread work and 569 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Other Google APIs/SDKs adds 280 ms
280 msOther Google APIs/SDKs costs a phone 280 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
300 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).
Minify JavaScript
150 ms · 50 KiB50 KiB could be saved by minifying JavaScript.
Legacy JavaScript
150 ms · 8 KiBPolyfills for old browsers add 8 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify CSS
150 ms · 6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 40 ms
40 msYour server sent the HTML in 40 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 39.5 s
39.5 sYour largest element takes 39.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 20.2 s
20.2 sVisually, the page fills in at 20.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 60.6 s
60.6 sThe page becomes fully interactive after 60.6 s. Good is under 3.8 s.
Total Blocking Time: 2.0 s
2.0 sScripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 5.2 s
5.2 sThe first text or image appears after 5.2 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 97 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Largest content (LCP) got 45% faster for real visitors
-45%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 11.2 s to 6.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 12.1 MB in 182 requests
12.1 MBYour homepage downloads 12.1 MB in 182 requests on a phone: scripts 6.1 MB (47), images 4.2 MB (51) and fonts 700 KiB (12). Under 2 MB keeps phones on slow connections fast.
About 3.4 g of CO₂ per visit
3.42 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.42 g of CO₂e: 410.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Documents must have <title> element to aid in navigation (1 element)
Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.
8 buttons without a name
8 buttons have no accessible name, so screen readers announce just “button”.
[role]s do not have all required [aria-*] attributes
[role]s do not have all required [aria-*] attributes (1 element).
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
31 tap targets too small
31 tap targets are too small or too close together to hit reliably with a finger.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
4 frames have no title, so screen-reader users cannot tell what they contain.
button, link, and menuitem elements do not have accessible names.
button, link, and menuitem elements do not have accessible names. (1 element).
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 41 images in the HTML carry an alt attribute.
4 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 7 WCAG 2.2 A/AA and best-practice rules on the phone render: 4 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (29 characters)
Your title is only 29 characters: “Sigma Supply of North America”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
9 H1 headlines
There are 9 <h1> headlines (“The Tork® Electronic Hand Towel Dispenser”, “Durable and Heavy-Duty” and “Cushions and conforms to secure items in transit.”). One clear main headline is easier for people and search engines.
Meta description is long (197 characters)
Your meta description is 197 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.sigmasupply.com/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at sigmasupply.com/robots.txt, the first file search crawlers ask for.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
3 links crawlers can't follow
3 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
392 internal links, 12 external
The homepage links to 392 pages on sigmasupply.com and 12 external pages.
1 checks passed
Canonical URL set
The canonical URL is https://www.sigmasupply.com/cat/.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.sigmasupply.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Other pages
2 pages share a title
/ and https://www.sigmasupply.com/products all use the title “Sigma Supply of North America”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
https://www.sigmasupply.com/online-shopping and https://www.sigmasupply.com/sigma-direct have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.sigmasupply.com/products, whose canonical is https://www.sigmasupply.com/cat. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages slow to respond
https://www.sigmasupply.com/products, https://www.sigmasupply.com/online-shopping and https://www.sigmasupply.com/sigma-direct took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.
4 checks passed
Linked pages load
3 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 3 pages that loaded have a <title>.
Best practices
8 third-party cookies
8 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
4 distorted images
4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Mixed content”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,557 words of copy
The homepage carries about 1,557 words of visible text.
5 checks passed
19 calls to action
The homepage has 19 calls to action, for example “Sign Up”, “Service Request” and “Emergency Contact List”.
2 short forms
2 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sigmasupply.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 49 issues on sigmasupply.com, including 20 speed issues, 9 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.