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silverstatefoundry.com website review

Visit site (opens in a new tab)Reviewed 8 November 202619 issues · 69 checks

This review found 19 issues worth fixing on silverstatefoundry.com, 4 of them high impact, across 69 checks. The most urgent: 3,509 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.3 sMay 23Aug 11.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
Jun 13, 20261.7 s
Jun 20, 20261.6 s
Jun 27, 20261.7 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Aug 1, 20261.4 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of silverstatefoundry.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. silverstatefoundry.com at 0.4 s0.4 s
  2. silverstatefoundry.com at 0.8 s0.8 s
  3. silverstatefoundry.com at 1.1 s1.1 s
  4. silverstatefoundry.com at 1.5 s1.5 s
  5. silverstatefoundry.com at 1.9 s1.9 s
  6. silverstatefoundry.com at 2.3 s2.3 s
  7. silverstatefoundry.com at 2.6 s2.6 s
  8. silverstatefoundry.com at 3.0 s3.0 s

Speed

4 to fix76
  • 3,509 HTML elements

    The page has 3,509 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 76

    76/100

    Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Reduce unused JavaScript

    150 ms · 290 KiB

    About 290 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (loox.io, nice-team.net and Klaviyo and others), adding 765 KiB and 432 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 121 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (121 KiB).

  • Reduce unused CSS

    150 ms · 32 KiB

    About 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    119 KiB

    4 images could be 119 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    100 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 74 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    44 KiB

    44 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 661 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix68
  • Largest Contentful Paint: 7.4 s

    7.4 s

    Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 9.6 s

    9.6 s

    The page becomes fully interactive after 9.6 s. Good is under 3.8 s.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed
  • Speed Index: 2.8 s

    2.8 s

    Visually, the page fills in at 2.8 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 12 ms

    12 ms

    Scripts block the page for only 12 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.4 MB in 230 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 230 requests on a phone: scripts 923 KiB (66), other files 889 KiB (141) and images 500 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 82.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9797
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 765 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Silver State Foundry | Hand-Forged Coin Rings from Historic Coinage”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 92 internal links, 1 external

    The homepage links to 92 pages on silverstatefoundry.com and 1 external page.

6 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “Heirloom coin rings forged by hand from historic silver and gold coinage. Individually crafted in the USA by Silver Sta…”.

  • One H1 headline

    Your main headline reads: “Silver State Foundry”.

  • Canonical URL set

    The canonical URL is https://silverstatefoundry.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://silverstatefoundry.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,512 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://silverstatefoundry.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://silverstatefoundry.com/collections/heirloom-chamber has no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages without an H1

    https://silverstatefoundry.com/pages/mens-coin-rings-a-buyers-guide, https://silverstatefoundry.com/pages/womens-buyers-guide, https://silverstatefoundry.com/pages/house-standards-story, https://silverstatefoundry.com/pages/faq, https://silverstatefoundry.com/pages/how-a-coin-ring-is-made and https://silverstatefoundry.com/pages/what-makes-an-heirloom and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 4 small tap targets

    4 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot destructure property 'name' of 'e' as it is undefined.”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix80
  • Thin social proof

    Social proof on the homepage: 2 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 479 words of copy

    The homepage carries about 479 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP GOLD COIN RINGS” and “SHOP SILVER COIN RINGS”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact”, “Shop Coin Rings” and “Shop Gold Coin Rings”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at silverstatefoundry.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · loox.io · privy.com · amazonaws.com · nice-team.net · provesrc.com · recart.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 19 issues on silverstatefoundry.com, including 6 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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