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sim-lab.eu website review
Visit site (opens in a new tab)Reviewed 4 November 202639 issues · 82 checks
This review found 39 issues worth fixing on sim-lab.eu, 11 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #21,567 of 93,666 reviewed websitesbeats 72%
- #13,513 of 50,085 online storesbeats 67%
- #13,073 of 45,234 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 116 ms |
| May 23, 2026 | 113 ms |
| May 30, 2026 | 107 ms |
| Jun 6, 2026 | 103 ms |
| Jun 13, 2026 | 97 ms |
| Jun 20, 2026 | 98 ms |
| Jun 27, 2026 | 101 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 105 ms |
| Jul 18, 2026 | 104 ms |
| Jul 25, 2026 | 104 ms |
| Aug 1, 2026 | 103 ms |
| Aug 8, 2026 | 103 ms |
| Aug 15, 2026 | 104 ms |
| Aug 22, 2026 | 105 ms |
| Aug 29, 2026 | 108 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 114 ms |
| Sep 19, 2026 | 118 ms |
| Sep 26, 2026 | 121 ms |
| Oct 3, 2026 | 123 ms |
| Oct 10, 2026 | 124 ms |
| Oct 17, 2026 | 124 ms |
| Oct 24, 2026 | 123 ms |
| Oct 31, 2026 | 121 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.5 s · 648 KiBAbout 648 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Render-blocking requests
2.0 s18 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.
3,993 HTML elements
The page has 3,993 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Clarity and others), adding 1.6 MB and 744 ms of main-thread time.
Use efficient cache lifetimes
600 ms · 149 KiB17 files are served with short cache lifetimes, so returning visitors download them again (149 KiB).
Improve image delivery
150 ms · 276 KiB5 images could be 276 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 203 ms
203 msGoogle Tag Manager costs a phone 203 ms of main-thread work and 370 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 154 ms
154 msKlaviyo costs a phone 154 ms of main-thread work and 512 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 66 ms
66 msShopify costs a phone 66 ms of main-thread work and 419 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 193 ms. During a long task the page ignores taps.
Reduce unused CSS
41 KiBAbout 41 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 40 ms
40 msYour server sent the HTML in 40 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 10.1 s
10.1 sYour largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 16.9 s
16.9 sThe page becomes fully interactive after 16.9 s. Good is under 3.8 s.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.246
0.246The layout shifts by 0.246 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 116 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 108 ms
108 msReal visitors wait 108 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 144 ms
144 msScripts block the page for only 144 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 4.2 MB in 305 requests
4.2 MBYour homepage downloads 4.2 MB in 305 requests on a phone: scripts 1.8 MB (110), images 1.3 MB (17) and other files 899 KiB (140). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Frame_927_1_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
119 KiB1 image is downloaded at several times the size a phone draws it, for example Frame_927_1_1.png at 1,536 px wide, shown at 282 px. Resized copies would save about 119 KiB.
2 images in older formats
2 images (235 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.2 g of CO₂ per visit
1.20 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.20 g of CO₂e: 144.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (3 elements)
ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 23 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
56 internal links, 82 external
The homepage links to 56 pages on sim-lab.eu and 82 external pages.
7 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “We empower sim racers to enjoy motorsports at home! Experience our high-end sim racing cockpits and quality gear for pe…”.
One H1 headline
Your main headline reads: “Next-Generation Direct-Drive Wheelbase”.
Title: 39 characters
Your title is a healthy 39 characters: “Sim-Lab - Making motorsports accessible”.
Canonical URL set
The canonical URL is https://sim-lab.eu/en-us.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://sim-lab.eu/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,244 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://sim-lab.eu/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://sim-lab.eu/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://sim-lab.eu/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
https://sim-lab.eu/pages/downloads and https://sim-lab.eu/en-us/pages/downloads all use the title “Downloads – Sim-Lab”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages without a meta description
https://sim-lab.eu/en-us/collections/all, https://sim-lab.eu/customer_authentication/redirect and https://sim-lab.eu/en-us/pages/racedirector-software have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://sim-lab.eu/pages/downloads and https://sim-lab.eu/en-us/pages/downloads use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://sim-lab.eu/pages/downloads, whose canonical is https://sim-lab.eu/en-us/pages/downloads. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
https://sim-lab.eu/customer_authentication/redirect, https://sim-lab.eu/pages/downloads and https://sim-lab.eu/en-us/pages/downloads have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages slow to respond
https://sim-lab.eu/customer_authentication/redirect, https://sim-lab.eu/pages/downloads, https://sim-lab.eu/en-us/pages/racedirector-software and https://sim-lab.eu/en-us/pages/downloads took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
22 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 284 words of copy
The homepage carries about 284 words of visible text.
3 checks passed
9 calls to action
The homepage has 9 calls to action, for example “Shop”, “Contact Support” and “Contact Us”.
95 short forms
95 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
23 cookies set on arrival
23Opening the homepage sets 23 cookies (measured from a US location before any click).
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sim-lab.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Founded
- 2015
- Headquarters
- Tholen
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on sim-lab.eu, including 18 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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