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silwy.uk website review

Visit site (opens in a new tab)Reviewed 7 November 202630 issues · 74 checks

This review found 30 issues worth fixing on silwy.uk, 10 of them high impact, across 74 checks. The most urgent: page weight: 38.5 MB in 173 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.0 sSep 5Sep 261.1 s
Show as table
DateReal-visitor load time (LCP)
Sep 5, 20261.2 s
Sep 12, 20261.1 s
Sep 19, 20261.0 s
Sep 26, 20261.1 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of silwy.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. silwy.uk at 0.4 s0.4 s
  2. silwy.uk at 0.8 s0.8 s
  3. silwy.uk at 1.1 s1.1 s
  4. silwy.uk at 1.5 s1.5 s
  5. silwy.uk at 1.9 s1.9 s
  6. silwy.uk at 2.3 s2.3 s
  7. silwy.uk at 2.6 s2.6 s
  8. silwy.uk at 3.0 s3.0 s

Speed

6 to fix74
  • Render-blocking requests

    1.1 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 74

    74/100

    Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 84 KiB

    About 84 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 464 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 155 ms

    155 ms

    Shopify costs a phone 155 ms of main-thread work and 362 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,584 HTML elements

    The page has 1,584 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Shopify, shop.app and myshopify.com), adding 390 KiB and 155 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    137 KiB

    4 images could be 137 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 86 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    6 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix67
  • Largest Contentful Paint: 7.7 s

    7.7 s

    Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Whether it's seasonal decorations, wreaths, or your favorit…”.

  • Time to Interactive: 7.9 s

    7.9 s

    The page becomes fully interactive after 7.9 s. Good is under 3.8 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Speed Index: 2.7 s

    2.7 s

    Visually, the page fills in at 2.7 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 90 ms

    90 ms

    Scripts block the page for only 90 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 38.5 MB in 173 requests

    38.5 MB

    Your homepage downloads 38.5 MB in 173 requests on a phone: media 36.2 MB (5), images 966 KiB (36) and other files 650 KiB (68). Under 2 MB keeps phones on slow connections fast.

  • About 10.9 g of CO₂ per visit

    10.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 10.90 g of CO₂e: 1307.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7688
  • 11 tap targets too small

    11 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (3 elements)

    Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9289
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Silwy UK magnetic tableware and glassware for boats caravans and home”.

  • No XML sitemap

    No XML sitemap at https://silwy.uk/sitemap.xml, so Google discovers your pages only by following links.

  • 88 internal links, 5 external

    The homepage links to 88 pages on silwy.uk and 5 external pages.

6 checks passed
  • Meta description: 101 characters

    Your meta description is 101 characters: “UK Supplier of the Famous silwy magnetic tableware and glasses for boats, caravans, RVs and the home.”.

  • One H1 headline

    Your main headline reads: “Silwy UK”.

  • Canonical URL set

    The canonical URL is https://silwy.uk/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://silwy.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,310 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://silwy.uk/collections/all and https://silwy.uk/collections/bundles have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://silwy.uk/collections/all, https://silwy.uk/pages/boat-lovers, https://silwy.uk/pages/caravaners, https://silwy.uk/collections/bundles and https://silwy.uk/pages/gifts have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 10 small tap targets

    10 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 790 words of copy

    The homepage carries about 790 words of visible text.

4 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop”, “Contact” and “contact us”.

  • 12 short forms

    12 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks and 1 trust badge.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at silwy.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Plus
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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