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simdi.com website review

Visit site (opens in a new tab)Reviewed 23 October 202634 issues · 83 checks

This review found 34 issues worth fixing on simdi.com, 9 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.1 sMay 2Oct 171.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.3 s
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.2 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.5 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
82 ms67 msMay 2Oct 1771 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202680 ms
May 9, 202677 ms
May 16, 202670 ms
May 23, 202670 ms
May 30, 202672 ms
Jun 6, 202675 ms
Jun 13, 202678 ms
Jun 20, 202677 ms
Jun 27, 202676 ms
Jul 4, 202677 ms
Jul 11, 202673 ms
Jul 18, 202677 ms
Jul 25, 202676 ms
Aug 1, 202673 ms
Aug 8, 202677 ms
Aug 15, 202674 ms
Aug 22, 202675 ms
Aug 29, 202679 ms
Sep 5, 202679 ms
Sep 12, 202678 ms
Sep 19, 202673 ms
Sep 26, 202671 ms
Oct 3, 202669 ms
Oct 10, 202670 ms
Oct 17, 202671 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of simdi.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. simdi.com at 0.4 s0.4 s
  2. simdi.com at 0.8 s0.8 s
  3. simdi.com at 1.1 s1.1 s
  4. simdi.com at 1.5 s1.5 s
  5. simdi.com at 1.9 s1.9 s
  6. simdi.com at 2.3 s2.3 s
  7. simdi.com at 2.6 s2.6 s
  8. simdi.com at 3.0 s3.0 s

Speed

6 to fix74
  • Improve image delivery

    1.2 s · 401 KiB

    10 images could be 401 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

  • Render-blocking requests

    1.0 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 74

    74/100

    Your mobile performance score is 74 (desktop: 71). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, website-files.com and cloudfront.net and others), adding 4.5 MB and 393 ms of main-thread time.

  • website-files.com adds 119 ms

    119 ms

    website-files.com costs a phone 119 ms of main-thread work and 3.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Fonts adds 0 ms

    0 ms

    Google Fonts costs a phone 0 ms of main-thread work and 512 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    180 ms · 26 KiB

    About 26 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 180 ms faster on a phone.

  • Reduce unused JavaScript

    167 KiB

    About 167 KiB of JavaScript is downloaded but never used on this page.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 102 ms. During a long task the page ignores taps.

  • Minify CSS

    20 ms · 5 KiB

    5 KiB could be saved by minifying CSS.

  • Use efficient cache lifetimes

    13 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (13 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 415 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 7.0 s

    7.0 s

    Your largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WE ARE A TRADING COMPANY WE ARE SIMDI”.

  • Time to Interactive: 8.0 s

    8.0 s

    The page becomes fully interactive after 8.0 s. Good is under 3.8 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 80 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 2.7 s

    2.7 s

    Visually, the page fills in at 2.7 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.044

    0.044

    The layout barely moves while loading (CLS 0.044, good is under 0.1).

  • Total Blocking Time: 63 ms

    63 ms

    Scripts block the page for only 63 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix45
  • Page weight: 4.5 MB in 93 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 93 requests on a phone: images 3.7 MB (45), fonts 507 KiB (29) and scripts 304 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    5e3fb133289861d74b1418ef_IMG_1811.png weighs 490 KiB. On a phone connection a single image that size takes seconds.

  • 6 images in older formats

    6 images (921 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.3 g of CO₂ per visit

    1.29 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.29 g of CO₂e: 154.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 9090
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 50 images in the HTML carry an alt attribute.

  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9273
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (11 characters)

    Your title is only 11 characters: “SIMDI Group”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 51 internal links, 4 external

    The homepage links to 51 pages on simdi.com and 4 external pages.

4 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “As one of the premium distributors in Maldives, SIMDI holds exclusively broad range of brands of FMCG products, liquor …”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.simdi.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.simdi.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (722 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 1 page without a meta description

    https://www.simdi.com/news/simdi-mas-race-2026-organized-by-simdi-srsc has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.simdi.com/simdi-technology and https://www.simdi.com/simdi-logistics-freights use the same meta description. A description written for each page earns more clicks.

  • 3 pages with very little text

    https://www.simdi.com/simdi/culture, https://www.simdi.com/simdi/contact and https://www.simdi.com/news/simdi-mas-race-2026-organized-by-simdi-srsc have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 40 distorted images

    40 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_BLOCKED_BY_RESPONSE.NotSameSite”.

2 checks passed
  • Tap targets are thumb-sized

    13 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: “200+ Brands”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 301 words of copy

    The homepage carries about 301 words of visible text.

2 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Learn more”.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at simdi.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

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