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simes.com website review
Visit site (opens in a new tab)Reviewed 18 October 202636 issues · 74 checks
This review found 36 issues worth fixing on simes.com, 9 of them high impact, across 74 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69DClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Render-blocking requests
2.9 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.
Use efficient cache lifetimes
300 ms · 1.6 MB37 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).
Mobile performance score: 61
61/100Your mobile performance score is 61 (desktop: 90). Pages that score under 90 lose visitors before the first paint.
Improve image delivery
848 KiB13 images could be 848 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
700 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 700 ms).
Reduce unused CSS
300 ms · 36 KiBAbout 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Usercentrics CMP adds 167 ms
167 msUsercentrics CMP costs a phone 167 ms of main-thread work and 301 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 third-party services on the page
6 third-party services load with your homepage (Usercentrics CMP, Google CDN and LinkedIn Ads and others), adding 631 KiB and 280 ms of main-thread time.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 68 ms. During a long task the page ignores taps.
Reduce unused JavaScript
39 KiBAbout 39 KiB of JavaScript is downloaded but never used on this page.
Phones get a much slower page than desktops
Desktop scores 90 but mobile only 61. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 0.7 s
A phone's processor spends 0.7 s on main-thread work while loading, 310 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 4.8 s
4.8 sYour largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Simes, Architectural lighting”.
Speed Index: 6.5 s
6.5 sVisually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 7.6 s
7.6 sThe page becomes fully interactive after 7.6 s. Good is under 3.8 s.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.211
0.211The layout shifts by 0.211 while loading, so content jumps under the reader's thumb. Good is under 0.1.
18 images without width and height
18 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Total Blocking Time: 25 ms
25 msScripts block the page for only 25 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.1 MB in 54 requests
2.1 MBYour homepage downloads 2.1 MB in 54 requests on a phone: images 1.5 MB (24), scripts 386 KiB (10) and fonts 189 KiB (4). Under 2 MB keeps phones on slow connections fast.
16 images in older formats
16 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
6 images below the first screen load straight away
6 images further down the page (641 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
6 images far larger than shown
184 KiB6 images are downloaded at several times the size a phone draws them, for example evidenza2_anyway.jpg at 1,245 px wide, shown at 390 px. Resized copies would save about 184 KiB.
About 0.6 g of CO₂ per visit
0.61 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 73.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (10 elements).
2 checks passed
Every image has alt text
All 21 images in the HTML carry an alt attribute.
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (22 characters)
Your meta description is only 22 characters: “Simes S.p.A. Home page”. 70 to 160 characters is enough to sell the click.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No XML sitemap
No XML sitemap at https://simes.com/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at simes.com/robots.txt, the first file search crawlers ask for.
13 links crawlers can't follow
13 links have no real href, so search engines can't follow them.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
39 internal links, 17 external
The homepage links to 39 pages on simes.com and 17 external pages.
2 checks passed
Title: 37 characters
Your title is a healthy 37 characters: “Simes S.p.A. - Home Page|Simes S.p.A.”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (503 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://simes.com/llms.txt (5 KiB, 2 links), a plain-text guide to the site for AI tools.
Other pages
6 pages share 3 titles
https://simes.com/en/inspiration and https://simes.com/en/ispirazione all use the title “Simes S.p.A. - Inspiration and Application reference Referenze Applic…”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages share a meta description
https://simes.com/en/inspiration and https://simes.com/en/ispirazione use the same meta description. A description written for each page earns more clicks.
4 pages without an H1
https://simes.com/en/overview/221/shift-pro-rotosymmetric, https://simes.com/en/overview/231/any-way-bollard, https://simes.com/en/overview/219/shift-pro and https://simes.com/en/overview/220/field have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Usercentrics [WebSdk - initBySetting]: The domain "simes.com" has not been added to the allow list for this Usercentric…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 450 words of copy
The homepage carries about 450 words of visible text.
2 checks passed
1 call to action
The homepage has 1 call to action, for example “CONTACT US”.
Analytics in place
Analytics detected: Google Analytics, Meta Pixel, HubSpot and LinkedIn Insight.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and LinkedIn Insight (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Usercentrics
A consent management tool (Usercentrics) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at simes.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on simes.com, including 13 speed issues, 8 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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