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simes.com website review

Visit site (opens in a new tab)Reviewed 18 October 202636 issues · 74 checks

This review found 36 issues worth fixing on simes.com, 9 of them high impact, across 74 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of simes.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. simes.com at 0.5 s0.5 s
  2. simes.com at 1.1 s1.1 s
  3. simes.com at 1.6 s1.6 s
  4. simes.com at 2.1 s2.1 s
  5. simes.com at 2.6 s2.6 s
  6. simes.com at 3.2 s3.2 s
  7. simes.com at 3.7 s3.7 s
  8. simes.com at 4.2 s4.2 s

Speed

7 to fix61
  • Render-blocking requests

    2.9 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Use efficient cache lifetimes

    300 ms · 1.6 MB

    37 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61 (desktop: 90). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    848 KiB

    13 images could be 848 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    700 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 700 ms).

  • Reduce unused CSS

    300 ms · 36 KiB

    About 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Usercentrics CMP adds 167 ms

    167 ms

    Usercentrics CMP costs a phone 167 ms of main-thread work and 301 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Usercentrics CMP, Google CDN and LinkedIn Ads and others), adding 631 KiB and 280 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 68 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    39 KiB

    About 39 KiB of JavaScript is downloaded but never used on this page.

  • Phones get a much slower page than desktops

    Desktop scores 90 but mobile only 61. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 310 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix63
  • Largest Contentful Paint: 4.8 s

    4.8 s

    Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Simes, Architectural lighting”.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 7.6 s

    7.6 s

    The page becomes fully interactive after 7.6 s. Good is under 3.8 s.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.211

    0.211

    The layout shifts by 0.211 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 18 images without width and height

    18 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Total Blocking Time: 25 ms

    25 ms

    Scripts block the page for only 25 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix58
  • Page weight: 2.1 MB in 54 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 54 requests on a phone: images 1.5 MB (24), scripts 386 KiB (10) and fonts 189 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 16 images in older formats

    16 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images below the first screen load straight away

    6 images further down the page (641 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 6 images far larger than shown

    184 KiB

    6 images are downloaded at several times the size a phone draws them, for example evidenza2_anyway.jpg at 1,245 px wide, shown at 390 px. Resized copies would save about 184 KiB.

  • About 0.6 g of CO₂ per visit

    0.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 73.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9695
  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (10 elements).

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

8 to fixGoogle 8367
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (22 characters)

    Your meta description is only 22 characters: “Simes S.p.A. Home page”. 70 to 160 characters is enough to sell the click.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://simes.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at simes.com/robots.txt, the first file search crawlers ask for.

  • 13 links crawlers can't follow

    13 links have no real href, so search engines can't follow them.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 39 internal links, 17 external

    The homepage links to 39 pages on simes.com and 17 external pages.

2 checks passed
  • Title: 37 characters

    Your title is a healthy 37 characters: “Simes S.p.A. - Home Page|Simes S.p.A.”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

AI search readiness

1 to fix81
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (503 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://simes.com/llms.txt (5 KiB, 2 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix86
  • 6 pages share 3 titles

    https://simes.com/en/inspiration and https://simes.com/en/ispirazione all use the title “Simes S.p.A. - Inspiration and Application reference Referenze Applic…”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages share a meta description

    https://simes.com/en/inspiration and https://simes.com/en/ispirazione use the same meta description. A description written for each page earns more clicks.

  • 4 pages without an H1

    https://simes.com/en/overview/221/shift-pro-rotosymmetric, https://simes.com/en/overview/231/any-way-bollard, https://simes.com/en/overview/219/shift-pro and https://simes.com/en/overview/220/field have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 7 small tap targets

    7 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Usercentrics [WebSdk - initBySetting]: The domain "simes.com" has not been added to the allow list for this Usercentric…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 450 words of copy

    The homepage carries about 450 words of visible text.

2 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “CONTACT US”.

  • Analytics in place

    Analytics detected: Google Analytics, Meta Pixel, HubSpot and LinkedIn Insight.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and LinkedIn Insight (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at simes.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on simes.com, including 13 speed issues, 8 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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