simplehuman.com.sg website review

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

15 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

About 422 KiB of JavaScript is downloaded but never used on this page.

9 files are served with short cache lifetimes, so returning visitors download them again (351 KiB).

Google Tag Manager costs a phone 199 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Amazon Web Services and others), adding 792 KiB and 327 ms of main-thread time.

About 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

2 images could be 146 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

2 long tasks block the main thread while loading, the longest for 137 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The layout shifts by 0.658 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The page becomes fully interactive after 8.6 s. Good is under 3.8 s.

Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Simplehuman's Sensor Pump Foam in Brushed mobile homepage a…”.

6 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 102 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.4 MB in 205 requests on a phone: scripts 1.0 MB (59), other files 884 KiB (96) and images 301 KiB (15). Under 2 MB keeps phones on slow connections fast.

2 images are downloaded at several times the size a phone draws them, for example ASSET_lifestyle_4k_1.jpg at 1,536 px wide, shown at 299 px. Resized copies would save about 112 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

There are 3 <h1> headlines (“Simplehuman SG - Homepage”, “Sensor Pump Foam” and “Bottle Dock”). One clear main headline is easier for people and search engines.

Your meta description is 304 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 162 pages on simplehuman.com.sg and 37 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/pages/category-step-can and /pages/indepth-liquid-sensor-pump have no meta description, so Google writes the search snippet from whatever text it finds.

/pages/soap-and-cleaners-refill-bottles has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) InvalidStateError: Failed to execute 'postMessage' on 'BroadcastChannel': Channel is closed”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 122 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.