simplekyc.com website review

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

10 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 63 (desktop: 94). Pages that score under 90 lose visitors before the first paint.

5 third-party services load with your homepage (website-files.com, Google CDN and cloudfront.net and others), adding 4.1 MB and 320 ms of main-thread time.

website-files.com costs a phone 178 ms of main-thread work and 3.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Google CDN costs a phone 95 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 243 KiB of JavaScript is downloaded but never used on this page.

7 KiB could be saved by minifying CSS.

2 long tasks block the main thread while loading, the longest for 94 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

1 file is served with short cache lifetimes, so returning visitors download them again (22 KiB).

Desktop scores 94 but mobile only 63. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

The layout shifts by 0.236 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The page becomes fully interactive after 6.9 s. Good is under 3.8 s.

19 images have no width and height attributes, so the layout jumps as each one loads.

Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.2 MB in 40 requests on a phone: images 3.4 MB (19), scripts 476 KiB (8) and fonts 199 KiB (9). Under 2 MB keeps phones on slow connections fast.

603cae3a5dc3e9521a7ae27d_bartender-p-500.png weighs 567 KiB. On a phone connection a single image that size takes seconds.

6009ac93e7d75a8faa8f31e3_Slide2.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

6 images (921 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Headings skip levels (h1 → h6, h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 4 characters: “Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 6 <h1> headlines (“Digitise Your Due Diligence”, “Accelerate Your Sales” and “Crush Your Compliance Costs”). One clear main headline is easier for people and search engines.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://www.simplekyc.com/sitemap.xml, so Google discovers your pages only by following links.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 31 pages on simplekyc.com and 3 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.simplekyc.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/ and https://www.simplekyc.com/digital-product all use the title “Home”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.simplekyc.com/digital-product, https://www.simplekyc.com/verify, https://www.simplekyc.com/document-reader, https://www.simplekyc.com/contact, https://www.simplekyc.com/trust-security and https://www.simplekyc.com/careers and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.simplekyc.com/contact has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 11 pages linked from your homepage and read each the way a search engine does.

5 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 364 words of visible text.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.