skknbykim.com website review

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

13 files are served with short cache lifetimes, so returning visitors download them again (94 KiB).

6 third-party services load with your homepage (Optanon, Klaviyo and Yotpo and others), adding 543 KiB and 158 ms of main-thread time.

About 144 KiB of JavaScript is downloaded but never used on this page.

About 46 KiB of CSS is downloaded but never applied on this page.

17 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

Your largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “With deep gratitude, we share that SKKN BY KIM will be wind…”. Most of its time is element render delay (1.5 s).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 68 ms to 62 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.6 MB in 349 requests on a phone: other files 1.8 MB (269), scripts 607 KiB (60) and stylesheets 116 KiB (14). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 18 characters: “– SKKN BY KIM – US”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No XML sitemap at https://skknbykim.com/sitemap.xml, so Google discovers your pages only by following links.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://skknbykim.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “object null is not iterable (cannot read property Symbol(Symbol.iterator))”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 139 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.