Website review, no card needed

skovby.com logo

skovby.com website review

Visit site (opens in a new tab)Reviewed 25 October 202636 issues · 88 checks

This review found 36 issues worth fixing on skovby.com, 11 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s794 msMay 2Oct 17966 ms
Show as table
DateReal-visitor load time (LCP)
May 2, 2026946 ms
May 9, 2026830 ms
May 16, 2026894 ms
May 23, 2026868 ms
May 30, 2026865 ms
Jun 6, 2026912 ms
Jun 13, 2026931 ms
Jun 20, 2026955 ms
Jun 27, 20261.0 s
Jul 4, 20261.1 s
Jul 11, 20261.0 s
Jul 18, 20261.1 s
Jul 25, 20261.0 s
Aug 1, 20261.0 s
Aug 8, 20261.0 s
Aug 15, 20261.0 s
Aug 22, 20261.0 s
Aug 29, 20261.0 s
Sep 5, 20261.0 s
Sep 12, 2026955 ms
Sep 19, 2026937 ms
Sep 26, 2026937 ms
Oct 3, 2026886 ms
Oct 10, 2026976 ms
Oct 17, 2026966 ms
Real-visitor tap response (INP)75th percentile, phones
93 ms77 msMay 2Oct 1780 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202687 ms
May 9, 202685 ms
May 16, 202686 ms
May 23, 202687 ms
May 30, 202687 ms
Jun 6, 202685 ms
Jun 13, 202687 ms
Jun 20, 202685 ms
Jun 27, 202687 ms
Jul 4, 202688 ms
Jul 11, 202689 ms
Jul 18, 202691 ms
Jul 25, 202688 ms
Aug 1, 202688 ms
Aug 8, 202686 ms
Aug 15, 202685 ms
Aug 22, 202686 ms
Aug 29, 202687 ms
Sep 5, 202688 ms
Sep 12, 202687 ms
Sep 19, 202686 ms
Sep 26, 202681 ms
Oct 3, 202679 ms
Oct 10, 202680 ms
Oct 17, 202680 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of skovby.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. skovby.com at 0.4 s0.4 s
  2. skovby.com at 0.8 s0.8 s
  3. skovby.com at 1.1 s1.1 s
  4. skovby.com at 1.5 s1.5 s
  5. skovby.com at 1.9 s1.9 s
  6. skovby.com at 2.3 s2.3 s
  7. skovby.com at 2.6 s2.6 s
  8. skovby.com at 3.0 s3.0 s

Speed

4 to fix69
  • Render-blocking requests

    1.2 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69 (desktop: 94). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    700 ms · 184 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (184 KiB).

  • Reduce unused JavaScript

    620 ms · 191 KiB

    About 191 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 620 ms faster on a phone.

  • Improve image delivery

    250 ms · 210 KiB

    5 images could be 210 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Maps, Google CDN and cookieinformation.com and others), adding 509 KiB and 177 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 59 ms. During a long task the page ignores taps.

  • Minify CSS

    11 KiB

    11 KiB could be saved by minifying CSS.

  • Phones get a much slower page than desktops

    Desktop scores 94 but mobile only 69. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 127 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 12.7 s

    12.7 s

    Your largest element takes 12.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 13.4 s

    13.4 s

    The page becomes fully interactive after 13.4 s. Good is under 3.8 s.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.7 s

    3.7 s

    Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 87 ms to 80 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 79 ms

    79 ms

    Real visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 545 ms

    545 ms

    Real visitors wait 545 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.04

    0.04

    The layout barely moves while loading (CLS 0.04, good is under 0.1).

  • Total Blocking Time: 9 ms

    9 ms

    Scripts block the page for only 9 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix53
  • 1 image over 500 KB

    243 sofaborde.png weighs 2.4 MB. On a phone connection a single image that size takes seconds.

  • Page weight: 4.0 MB in 57 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 57 requests on a phone: images 3.4 MB (30), scripts 414 KiB (16) and fonts 119 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 10 images in older formats

    10 images (3.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images below the first screen load straight away

    6 images further down the page (314 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 135.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 8487
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (4 elements)

    Elements must only use permitted ARIA attributes: 4 elements on the page fail this check, rated serious by axe-core.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (32 elements)

    All page content should be contained by landmarks: 32 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 25 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9270
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (16 characters)

    Your title is only 16 characters: “Skovby Furniture”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 52 internal links, 10 external

    The homepage links to 52 pages on skovby.com and 10 external pages.

3 checks passed
  • Meta description: 73 characters

    Your meta description is 73 characters: “Skovby Møbler er møbler baseret på dansk design og kompromisløst håndværk”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.skovby.com/Sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.skovby.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (411 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://www.skovby.com/en-gb/events, https://www.skovby.com/en-gb/contact, https://www.skovby.com/en-gb/job, https://www.skovby.com/en-gb/professionals, https://www.skovby.com/en-gb/versa and https://www.skovby.com/en-gb/new-releases and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.skovby.com/en-gb/maintenance has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.skovby.com/en-gb/maintenance has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 5 small tap targets

    5 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 361 words of copy

    The homepage carries about 361 words of visible text.

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact” and “Sign up for newsletter”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at skovby.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 36 issues on skovby.com, including 9 speed issues, 6 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25