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skovian.com website review
Visit site (opens in a new tab)Reviewed 21 October 202623 issues · 66 checks
This review found 23 issues worth fixing on skovian.com, 5 of them high impact, across 66 checks. The most urgent: main-thread work: 4.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Main-thread work: 4.1 s
A phone's processor spends 4.1 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (fastpixel.io, hsappstatic.net and Facebook and others), adding 1.8 MB and 1.6 s of main-thread time.
Reduce unused JavaScript
1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page.
Mobile performance score: 55
55/100Your mobile performance score is 55 (desktop: 71). Pages that score under 90 lose visitors before the first paint.
fastpixel.io adds 574 ms
574 msfastpixel.io costs a phone 574 ms of main-thread work and 1 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
hsappstatic.net adds 487 ms
487 mshsappstatic.net costs a phone 487 ms of main-thread work and 695 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
506 KiB17 files are served with short cache lifetimes, so returning visitors download them again (506 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 340 ms. During a long task the page ignores taps.
Reduce unused CSS
324 KiBAbout 324 KiB of CSS is downloaded but never applied on this page.
Google Tag Manager adds 190 ms
190 msGoogle Tag Manager costs a phone 190 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 83 ms
83 msYour server sent the HTML in 83 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 20.7 s
20.7 sThe page becomes fully interactive after 20.7 s. Good is under 3.8 s.
Total Blocking Time: 775 ms
775 msScripts block taps and scrolling for 775 ms in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 4.4 s
4.4 sYour largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Skovian: The Leading Digital Marketing Company in Pune, Ind…”.
Cumulative Layout Shift: 0.197
0.197The layout shifts by 0.197 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 4.0 s
4.0 sVisually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 3.4 MB in 238 requests
3.4 MBYour homepage downloads 3.4 MB in 238 requests on a phone: scripts 2.3 MB (31), stylesheets 398 KiB (85) and other files 326 KiB (109). Under 2 MB keeps phones on slow connections fast.
About 1.0 g of CO₂ per visit
0.96 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (20 elements)
All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.
Elements with role="none" or role="presentation" have conflicts
Elements with role="none" or role="presentation" have conflicts (30 elements).
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 2 problems
Structured data found (BreadcrumbList, FAQPage, Organization and WebPage) but with 2 problems, for example “ld+json block 2 is not valid JSON (Unexpected token '/', "/*<![CDATA"... is not valid JSON)”.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
66 internal links, 8 external
The homepage links to 66 pages on skovian.com and 8 external pages.
7 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “Looking for a trusted Digital Marketing Company in Pune? Discover how Skovian drives traffic, quality leads, and ROI wi…”.
One H1 headline
Your main headline reads: “Skovian: The Leading Digital Marketing Company in Pune, India”.
Title: 47 characters
Your title is a healthy 47 characters: “Top Digital Marketing Company in Pune | Skovian”.
Canonical URL set
The canonical URL is https://www.skovian.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.skovian.com/sitemap_index.xml".
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
Opted out of AI training for 2 crawlers
robots.txt blocks GPTBot and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,863 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.skovian.com/llms.txt (51 KiB, 213 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://www.skovian.com/wp-content/plugins/formidable/css/formidableforms.css' (redirected…”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
8 of 9 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 937 words of copy
The homepage carries about 937 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get a Quote”.
7 calls to action
The homepage has 7 calls to action, for example “Get a Quote”, “Schedule a Call” and “call now”.
1 short form
A short form (7 fields at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 30 customer or partner logos, a star rating and “0 + CUSTOMERS”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel, Microsoft Clarity, HubSpot and Matomo.
Direct contact links
Visitors can reach you directly: 4 phone links and 3 email links.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 other company contacted
Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at skovian.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager | Matomo | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 23 issues on skovian.com, including 15 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.