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slalombuild.com website review

Visit site (opens in a new tab)Reviewed 28 October 202623 issues · 74 checks

This review found 23 issues worth fixing on slalombuild.com, 4 of them high impact, across 74 checks. The most urgent: page weight: 18.8 MB in 39 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of slalombuild.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. slalombuild.com at 0.4 s0.4 s
  2. slalombuild.com at 0.8 s0.8 s
  3. slalombuild.com at 1.1 s1.1 s
  4. slalombuild.com at 1.5 s1.5 s
  5. slalombuild.com at 1.9 s1.9 s
  6. slalombuild.com at 2.3 s2.3 s
  7. slalombuild.com at 2.6 s2.6 s
  8. slalombuild.com at 3.0 s3.0 s

Speed

8 to fix74
  • Render-blocking requests

    1.6 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Optanon, Google Tag Manager and Vimeo and others), adding 18.1 MB and 263 ms of main-thread time.

  • Vimeo adds 0 ms

    0 ms

    Vimeo costs a phone 0 ms of main-thread work and 16.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    850 ms · 185 KiB

    About 185 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 850 ms faster on a phone.

  • Mobile performance score: 74

    74/100

    Your mobile performance score is 74 (desktop: 99). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    838 KiB

    11 images could be 838 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    300 ms · 80 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (80 KiB).

  • svdcdn.com adds 0 ms

    0 ms

    svdcdn.com costs a phone 0 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    250 ms · 36 KiB

    About 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 250 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 98 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 99 but mobile only 74. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 603 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix68
  • Largest Contentful Paint: 5.8 s

    5.8 s

    Your largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “By clicking “Accept All Cookies,” you (i) consent to the st…”.

  • Time to Interactive: 6.1 s

    6.1 s

    The page becomes fully interactive after 6.1 s. Good is under 3.8 s.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.5 s

    3.5 s

    Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0.093

    0.093

    The layout barely moves while loading (CLS 0.093, good is under 0.1).

  • Total Blocking Time: 104 ms

    104 ms

    Scripts block the page for only 104 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 18.8 MB in 39 requests

    18.8 MB

    Your homepage downloads 18.8 MB in 39 requests on a phone: media 17.2 MB (3), images 1.1 MB (17) and scripts 334 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • About 5.3 g of CO₂ per visit

    5.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.32 g of CO₂e: 638.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10098
  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 24 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 24 WCAG 2.2 A/AA and best-practice rules on the phone render: 24 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Slalom Build: We help you craft innovative technology products and…”.

  • 8 links with vague text

    8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 71 internal links, 6 external

    The homepage links to 71 pages on slalombuild.com and 6 external pages.

7 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Collaborate with Slalom Build to create innovative technology products and services that deliver real, measurable resul…”.

  • One H1 headline

    Your main headline reads: “Pioneering what’s next in technology”.

  • Canonical URL set

    The canonical URL is https://www.slalombuild.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, LocalBusiness and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.slalombuild.com/sitemaps-1-sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing url, logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.slalombuild.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (574 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 7 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    18 of 22 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 692 words of copy

    The homepage carries about 692 words of visible text.

3 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “Learn more” and “Get in touch”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at slalombuild.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
SEOmatic
Framework
Tailwind CSS
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Company

Employees
7,274

Upkeep, stack, hiring and company data from programmable.info

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