smart-union.org website review

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

About 503 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

About 286 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.5 s faster on a phone.

23 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

The page has 2,934 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Google Tag Manager costs a phone 222 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 third-party services load with your homepage (Google Tag Manager, srcspot.com and Unpkg and others), adding 454 KiB and 317 ms of main-thread time.

32 KiB could be saved by minifying CSS.

4 long tasks block the main thread while loading, the longest for 148 ms. During a long task the page ignores taps.

2 files are served with short cache lifetimes, so returning visitors download them again (52 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

14 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “_TBL0504”.

The page becomes fully interactive after 15.4 s. Good is under 3.8 s.

The first text or image appears after 5.1 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

6 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 70 ms to 70 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.2 MB in 70 requests on a phone: images 2.8 MB (41), scripts 918 KiB (15) and stylesheets 337 KiB (9). Under 2 MB keeps phones on slow connections fast.

27 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

4 images further down the page (312 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image is downloaded at several times the size a phone draws it, for example Andre-Mayes-image-1024x839.jpg at 1,024 px wide, shown at 315 px. Resized copies would save about 15 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Your title is only 18 characters: “Home - SMART Union”. Between 30 and 65 characters leaves room to say what you do and for whom.

26 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 549 pages on smart-union.org and 54 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://www.smart-union.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.smart-union.org/our-priorities, https://www.smart-union.org/our-priorities/retirement-security, https://www.smart-union.org/our-priorities/legislative-issues, https://www.smart-union.org/our-priorities/wages-and-working-conditions, https://www.smart-union.org/our-priorities/voice-at-work and https://www.smart-union.org/our-priorities/training and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 133 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 2,034 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 2 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.