smartick.com website review

34 files are served with short cache lifetimes, so returning visitors download them again (488 KiB).

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

About 477 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 910 ms faster on a phone.

Your mobile performance score is 56 (desktop: 84). Pages that score under 90 lose visitors before the first paint.

7 images could be 389 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

8 third-party services load with your homepage (Wistia, Intercom and Cookie-Script.com and others), adding 896 KiB and 568 ms of main-thread time.

Wistia costs a phone 288 ms of main-thread work and 511 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.3 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

10 long tasks block the main thread while loading, the longest for 187 ms. During a long task the page ignores taps.

About 13 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Desktop scores 84 but mobile only 56. A gap that wide usually means heavy scripts and images that hit phones hardest.

6 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Polyfills for old browsers add 5 KiB JavaScript that modern phones do not need.

2 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 14.5 s. Good is under 3.8 s.

Your largest element takes 5.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “maths”.

Real visitors wait 251 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

Scripts block taps and scrolling for 496 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.148 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

12 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 201 ms to 215 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

coding.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (68 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 66.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 tap targets are too small or too close together to hit reliably with a finger.

1 link inside paragraphs relies on colour alone to stand out.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 219 characters; Google truncates after about 160, so the end of your pitch is cut.

No XML sitemap at https://www.smartick.com/sitemap.xml, so Google discovers your pages only by following links.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Open Graph is missing og:title and og:description, so shared links fall back to guesses.

The homepage links to 23 pages on smartick.com and 7 external pages.

A phone browser shows 3,016 words, but the HTML your server sends has only 498. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/terms!termsOfUse.html, /terms!termsOfService.html and /terms!privacyPolicy.html have no <title>, so Google invents the link text in results.

/lp/home-lp is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/terms!termsOfUse.html, /terms!termsOfService.html and /terms!privacyPolicy.html have no meta description, so Google writes the search snippet from whatever text it finds.

/plans-pricing.html, /team.html, /blog, /lp/home-lp, /terms!termsOfUse.html and /terms!termsOfService.html and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

/plans-pricing.html and /select-language.html have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 9 pages linked from your homepage and read each the way a search engine does.

20 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Large scripts ship without source maps.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 3,016 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.