Website review, no card needed
sobalime.com website review
Visit site (opens in a new tab)Reviewed 6 November 202624 issues · 74 checks
This review found 24 issues worth fixing on sobalime.com, 5 of them high impact, across 74 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.4 s · 242 KiB5 files are served with short cache lifetimes, so returning visitors download them again (242 KiB).
Reduce unused JavaScript
750 ms · 290 KiBAbout 290 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Mobile performance score: 81
81/100Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.
PayPal adds 251 ms
251 msPayPal costs a phone 251 ms of main-thread work and 390 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2 third-party services on the page
2 third-party services load with your homepage (PayPal and Shopify), adding 455 KiB and 252 ms of main-thread time.
Legacy JavaScript
150 ms · 7 KiBPolyfills for old browsers add 7 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Render-blocking requests
100 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 100 ms.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 60 ms. During a long task the page ignores taps.
Reduce unused CSS
29 KiBAbout 29 KiB of CSS is downloaded but never applied on this page.
Improve image delivery
20 KiB1 image could be 20 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.9 s
A phone's processor spends 1.9 s on main-thread work while loading, 782 ms of it running JavaScript. That is comfortably low.
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 4.6 s
4.6 sYour largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 6.4 s
6.4 sThe page becomes fully interactive after 6.4 s. Good is under 3.8 s.
Speed Index: 4.0 s
4.0 sVisually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Cumulative Layout Shift: 0.076
0.076The layout barely moves while loading (CLS 0.076, good is under 0.1).
First Contentful Paint: 1.0 s
1.0 sThe first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 5 ms
5 msScripts block the page for only 5 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.1 MB in 218 requests
2.1 MBYour homepage downloads 2.1 MB in 218 requests on a phone: other files 1.2 MB (179), scripts 440 KiB (14) and images 307 KiB (15). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (26 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.61 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 72.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid names (1 element)
ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 14 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (286 characters)
Your meta description is 286 characters; Google truncates after about 160, so the end of your pitch is cut.
30 internal links, 8 external
The homepage links to 30 pages on sobalime.com and 8 external pages.
6 checks passed
One H1 headline
Your main headline reads: “.site-header__logo-image { height: 60px; }”.
Title: 47 characters
Your title is a healthy 47 characters: “Sobalime Natural Citrus Deodorant and Skin Care”.
Canonical URL set
The canonical URL is https://sobalime.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://sobalime.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (550 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://sobalime.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://sobalime.com/pages/ingredients and https://sobalime.com/blogs/ingredients all use the title “Ingredients – Sobalime”. Search engines can't tell which page to show for a search, so each competes with the others.
9 pages without a meta description
https://sobalime.com/pages/ingredients, https://sobalime.com/collections/all, https://sobalime.com/policies/refund-policy, https://sobalime.com/policies/terms-of-service, https://sobalime.com/policies/privacy-policy and https://sobalime.com/blogs/ingredients and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages with very little text
https://sobalime.com/pages/ingredients, https://sobalime.com/collections/all, https://sobalime.com/pages/talk-to-us, https://sobalime.com/blogs/ingredients/aloe-vera-juice, https://sobalime.com/blogs/ingredients/lemongrass-essential-oil and https://sobalime.com/blogs/ingredients/benzyl-alcohol have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
6 pages slow to respond
https://sobalime.com/products/sobalime-citrus-soap, https://sobalime.com/blogs/ingredients, https://sobalime.com/blogs/ingredients/lemon-lime-juice, https://sobalime.com/blogs/ingredients/lemongrass-essential-oil, https://sobalime.com/blogs/ingredients/benzyl-alcohol and https://sobalime.com/products/sobalime-citrus-deodorant took over 3 s to send their HTML from our server.
14 internal pages checked
We fetched 14 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 14 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
16 small tap targets
16 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 14 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 425 words of copy
The homepage carries about 425 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “TALK TO US” and “SUBSCRIBE”.
2 calls to action
The homepage has 2 calls to action, for example “Talk to us” and “Subscribe”.
4 short forms
4 short forms (2 fields at most) are right on the homepage.
Privacy and tracking
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sobalime.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 24 issues on sobalime.com, including 8 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.