Website review, no card needed

sobelathome.com logo

sobelathome.com website review

Visit site (opens in a new tab)Reviewed 9 November 202636 issues · 84 checks

This review found 36 issues worth fixing on sobelathome.com, 11 of them high impact, across 84 checks. The most urgent: page weight: 6.6 MB in 248 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.7 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.7 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
141 ms128 msMay 16Oct 31138 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026129 ms
May 23, 2026130 ms
May 30, 2026133 ms
Jun 6, 2026135 ms
Jun 13, 2026136 ms
Jun 20, 2026136 ms
Jun 27, 2026137 ms
Jul 4, 2026137 ms
Jul 11, 2026138 ms
Jul 18, 2026138 ms
Jul 25, 2026137 ms
Aug 1, 2026137 ms
Aug 8, 2026137 ms
Aug 15, 2026137 ms
Aug 22, 2026137 ms
Aug 29, 2026135 ms
Sep 5, 2026130 ms
Sep 12, 2026132 ms
Sep 19, 2026132 ms
Sep 26, 2026135 ms
Oct 3, 2026137 ms
Oct 10, 2026137 ms
Oct 17, 2026138 ms
Oct 24, 2026139 ms
Oct 31, 2026138 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sobelathome.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sobelathome.com at 0.8 s0.8 s
  2. sobelathome.com at 1.5 s1.5 s
  3. sobelathome.com at 2.3 s2.3 s
  4. sobelathome.com at 3.1 s3.1 s
  5. sobelathome.com at 3.8 s3.8 s
  6. sobelathome.com at 4.6 s4.6 s
  7. sobelathome.com at 5.4 s5.4 s
  8. sobelathome.com at 6.1 s6.1 s

Speed

11 to fix83
  • Improve image delivery

    3.7 MB

    10 images could be 3.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ZenDesk, Shopify and pop-convert.com and others), adding 5.2 MB and 721 ms of main-thread time.

  • Mobile performance score: 83

    83/100

    Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    850 ms

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Shopify adds 156 ms

    156 ms

    Shopify costs a phone 156 ms of main-thread work and 4.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    561 KiB

    About 561 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • ZenDesk adds 309 ms

    309 ms

    ZenDesk costs a phone 309 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 342 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    334 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (334 KiB).

  • 1,580 HTML elements

    The page has 1,580 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    39 KiB

    About 39 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 15.7 s

    15.7 s

    The page becomes fully interactive after 15.7 s. Good is under 3.8 s.

  • Speed Index: 8.9 s

    8.9 s

    Visually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 211 ms

    211 ms

    Scripts block taps and scrolling for 211 ms in total while the page loads. Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 158 ms

    158 ms

    Real visitors wait 158 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 738 ms

    738 ms

    Real visitors wait 738 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 2.4 s

    2.4 s

    Your largest element renders in 2.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Four Million+ Beds”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix35
  • Page weight: 6.6 MB in 248 requests

    6.6 MB

    Your homepage downloads 6.6 MB in 248 requests on a phone: images 4.1 MB (14), scripts 1.3 MB (94) and other files 731 KiB (91). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 2.6 MB together. On a phone connection a single image that size takes seconds.

  • 6 images far larger than shown

    2.8 MB

    6 images are downloaded at several times the size a phone draws them, for example Blanket-Banner-Category.jpg at 5,347 px wide, shown at 390 px. Resized copies would save about 2.8 MB.

  • About 1.9 g of CO₂ per visit

    1.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.86 g of CO₂e: 223.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 8591
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 10 tap targets too small

    10 tap targets are too small or too close together to hit reliably with a finger.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h4 → h6, h4 → h6 and h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 27 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 2 H1 headlines

    There are 2 <h1> headlines (“Sobel Westex Home” and “Four Million+ Beds 100+ Brands One Trusted Source”). One clear main headline is easier for people and search engines.

  • 93 internal links, 7 external

    The homepage links to 93 pages on sobelathome.com and 7 external pages.

7 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “Trusted in 4 million+ hotel beds since 1981, now for your home. Shop Sobel Westex hotel pillows, sheets & towels. Free …”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Luxury Hotel Pillows, Beddings & Towels | Sobel Westex”.

  • Canonical URL set

    The canonical URL is https://sobelathome.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sobelathome.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,575 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://sobelathome.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://sobelathome.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://sobelathome.com/collections/hotel-sobella-pillows, whose canonical is https://sobelathome.com/collections/hypoallergenic-side-sleeper-pillows. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://sobelathome.com/.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    13 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • A 8-field form

    Your longest form asks for 8 fields (3 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,109 words of copy

    The homepage carries about 1,109 words of visible text.

2 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Apply Apply”, “Visit the shop →” and “Try another direction”.

  • Social proof on the page

    Social proof on the homepage: 21 testimonial or review blocks, a star rating and “100+ Brands”.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sobelathome.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Sfraire Shopping Agent Sobel · Mailchimp · autocommerce.io · cloudfront.net · outlanefeatures.com · chimpstatic.com · stamped.io · googleapis.com · itoris.com · luckyorange.com · nofraud.com · nfcube.com · pop-convert.com · getredo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Company

Employees
160
Headquarters
Las Vegas

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 36 issues on sobelathome.com, including 16 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25