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soardistplus.com website review

Visit site (opens in a new tab)Reviewed 9 November 202637 issues · 70 checks

This review found 37 issues worth fixing on soardistplus.com, 14 of them high impact, across 70 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of soardistplus.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. soardistplus.com at 0.4 s0.4 s
  2. soardistplus.com at 0.8 s0.8 s
  3. soardistplus.com at 1.1 s1.1 s
  4. soardistplus.com at 1.5 s1.5 s
  5. soardistplus.com at 1.9 s1.9 s
  6. soardistplus.com at 2.3 s2.3 s
  7. soardistplus.com at 2.6 s2.6 s
  8. soardistplus.com at 3.0 s3.0 s

Speed

7 to fix43
  • Reduce unused JavaScript

    4.0 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Render-blocking requests

    750 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 750 ms.

  • Minify JavaScript

    600 ms · 107 KiB

    107 KiB could be saved by minifying JavaScript.

  • 7 third-party services on the page

    7 third-party services load with your homepage (YouTube, Cloudflare and Other Google APIs/SDKs and others), adding 1.4 MB and 491 ms of main-thread time.

  • YouTube adds 471 ms

    471 ms

    YouTube costs a phone 471 ms of main-thread work and 1,012 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 964 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    150 ms · 44 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).

  • Improve image delivery

    150 ms · 30 KiB

    2 images could be 30 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    139 KiB

    About 139 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix33
  • Largest Contentful Paint: 8.2 s

    8.2 s

    Your largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The Chicago USA super print factory.”.

  • Time to Interactive: 19.7 s

    19.7 s

    The page becomes fully interactive after 19.7 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.865

    0.865

    The layout shifts by 0.865 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 5.9 s

    5.9 s

    Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Total Blocking Time: 150 ms

    150 ms

    Scripts block the page for only 150 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 5.9 MB in 84 requests

    5.9 MB

    Your homepage downloads 5.9 MB in 84 requests on a phone: other files 3.6 MB (31), scripts 1.8 MB (15) and images 226 KiB (25). Under 2 MB keeps phones on slow connections fast.

  • About 1.7 g of CO₂ per visit

    1.67 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.67 g of CO₂e: 200.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8993
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 1 image in the HTML carry an alt attribute.

  • 33 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 35 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

11 to fixGoogle 4230
  • Page is set to noindex

    The robots meta tag says “noindex”: Google is told not to list this page at all.

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Blocked from indexing

    Google's crawler is blocked from indexing this page.

  • Title is short (21 characters)

    Your title is only 21 characters: “SOARDIST Trade Center”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No robots.txt

    There is no robots.txt at soardistplus.com/robots.txt, the first file search crawlers ask for.

  • Only 2 internal links

    The homepage links to only 2 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

1 checks passed
  • XML sitemap found

    Your XML sitemap is reachable at https://www.soardistplus.com/sitemap.xml.

AI search readiness

1 to fix69
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.soardistplus.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Best practices

3 to fixGoogle 7785
  • 5 small tap targets

    5 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 89 words

    The homepage has only about 89 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “APPLY” and “Quick Order”.

  • Analytics in place

    Analytics detected: Google Analytics, Meta Pixel and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at soardistplus.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Plus
Analytics
Google Analytics
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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