softlogic.lk website review

47 files are served with short cache lifetimes, so returning visitors download them again (5.3 MB).

About 934 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.

11 images could be 917 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.0 s faster on a phone.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.

Your mobile performance score is 23 (desktop: 70). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (YouTube, Google CDN and Google Tag Manager and others), adding 1.6 MB and 1.4 s of main-thread time.

YouTube costs a phone 911 ms of main-thread work and 965 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 158 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 650 ms).

A phone's processor spends 3.7 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

14 long tasks block the main thread while loading, the longest for 353 ms. During a long task the page ignores taps.

Google CDN costs a phone 219 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

Desktop scores 70 but mobile only 23. A gap that wide usually means heavy scripts and images that hit phones hardest.

9 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 5.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

For real visitors the layout shifts by 0.37 (75th percentile). Good is under 0.1.

Real visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.

Your largest element takes 31.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “...”.

The page becomes fully interactive after 35.3 s. Good is under 3.8 s.

Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

The layout shifts by 0.344 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Scripts block taps and scrolling for 832 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

13 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 7.0 MB in 73 requests on a phone: images 4.8 MB (28), scripts 1.7 MB (21) and fonts 216 KiB (4). Under 2 MB keeps phones on slow connections fast.

5 images weigh 3.2 MB together. On a phone connection a single image that size takes seconds.

19 images (4.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image is downloaded at several times the size a phone draws it, for example 220621110617m_slider01.jpg at 1,200 px wide, shown at 390 px. Resized copies would save about 26 KiB.

2 images further down the page (208 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.98 g of CO₂e: 237.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 buttons have no accessible name, so screen readers announce just “button”.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 tap target is too small or too close together to hit reliably with a finger.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

8 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is only 22 characters: “Softlogic Holdings PLC”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 8 <h1> headlines (“Healthcare”, “Retail” and “Financial”). One clear main headline is easier for people and search engines.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

Your meta description is 299 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

There is no robots.txt at softlogic.lk/robots.txt, the first file search crawlers ask for.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 39 pages on softlogic.lk and 7 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.softlogic.lk/our-history, https://www.softlogic.lk/vision-mission, https://www.softlogic.lk/board-of-director, https://www.softlogic.lk/our-companies, https://www.softlogic.lk/corporate-information and https://www.softlogic.lk/financial-report and 9 others use the same meta description. A description written for each page earns more clicks.

https://www.softlogic.lk/our-history, https://www.softlogic.lk/vision-mission, https://www.softlogic.lk/board-of-director and https://www.softlogic.lk/our-companies took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 (Not Found)”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 267 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.